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10 Steps to Content Marketing Success - AAF Madison Wisconsin

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Joe Pulizzi
Joe Pulizzi

Presentation from Joe Pulizzi of Content Marketing Institute covering the history of content marketing, some content marketing research, and 10 steps to get started to successful content marketing.

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@juntajoe Good to Great Content Marketing: 10 Steps Joe Pulizzi (@juntajoe) Founder, Content Marketing Institute and Content Marketing World Co-Author, Get Content Get Customers and Managing Content Marketing
@juntajoe
@juntajoe
@juntajoe Search Engine Optimization Lead Generation Social Media STORYTELLINGSTORYTELLINGSTORYTELLINGSTORYTELLING
@juntajoe Example of trying…
@juntajoe
@juntajoe
@juntajoe
@juntajoe I see the future and it is ____________
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe Red Bull – The Media Co.
@juntajoe Show Me the Research!
@juntajoe http://bitly.com/cm-research
@juntajoe http://bitly.com/cm-research
@juntajoe
@juntajoe
@juntajoe 54%Increasing http://bitly.com/cm-research
@juntajoe Why Are We Here? Just 36% believe their content marketing is effective
@juntajoe Our Biggest Content Marketing Challenge •Producing Enough Content •Producing the Kind of Content that Engages
@juntajoe THE PROBLEM WITH WHAT?
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe WHY?
@juntajoe Find Your Why
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe Create a Content Marketing Mission
@juntajoe Why?
@juntajoe Why?Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses. Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.
@juntajoe Why?Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses. Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses. 1. Core Target Audience 2. What Will Be Delivered 3. The Outcome for the Audience 1. Core Target Audience 2. What Will Be Delivered 3. The Outcome for the Audience
@juntajoe Develop Your Audience/Buyer Personas
@juntajoe One Buyer Persona For Every Group • Job title,Vertical, Power in organization • Different products or services? • It’s the WHO you are marketing to Developing Buyer Personas
@juntajoe Jeremy • Mid 30’s – Coffee lover • Works at a bank • Responds to email; phone not so much. • Frustrated because his company is growing too fast to keep up with support • Sales USP: Enable Jeremy to be 25% more effective! • Personal UVP: Give me more time to be me!! Jeremy Our IT Buyer
@juntajoe Buyer Persona Profiles
@juntajoe Get Your Content on the Same Page in the Company
@juntajoe Social Media Public Relations Marketing Email Mobile Search
@juntajoe Plan to Repurpose Up Front, Not After
@juntajoe
@juntajoe Bring In the Influencers
@juntajoe
@juntajoe
@juntajoe
@juntajoe Focus on Subscription
@juntajoe
@juntajoe
@juntajoe Use Social Media 4-1-1
@juntajoe 60 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
@juntajoe
@juntajoe Give Content Gifts
@juntajoe
@juntajoe Leverage SlideShare
@juntajoe 65 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
@juntajoe 66 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
@juntajoe 67 Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute
@juntajoe Get Uncomfortable: If you don’t feel like you are going to run off the road, you are not driving fast enough. http://taylordowns.com
@juntajoe Joe Pulizzi joe@contentinstitute.com • @juntajoe on Twitter Week of Sept. 9, 2013 CLEVELAND, OH

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