Joe Pulizzi's presentation for AAF Cleveland discussing his resolutions for content marketing in 2014. Includes subscription, Content 2020 from Coca-Cola, finding your content marketing mission statement and seven more (see the second last slide).
33. Welcome to Inc.com, the place
Why? business
where entrepreneurs and
owners can find useful information,
advice, insights, resources and
inspiration for running and growing
their businesses.
@JoePulizzi
33
34. Welcome to Inc.com, the place
Why? business
where entrepreneurs and
owners can find useful information,
advice, insights, resources and
inspiration for running and growing
their businesses.
1.
2.
3.
@JoePulizzi
Core Target Audience
What Will Be Delivered
The Outcome for the
Audience
34
38. 2007
@JoePulizzi
• $4.5 million in Sales
• $250,000 advertising spend
2011
• Sold more fiberglass swimming pools than any
other pool retailer in North America.
• $40,000 in advertising spend
• Won 15% more bids
• Cut sales cycle in half.
67. @JoePulizzi
Return on Objective
• Is the content driving sales?
• Is the content saving costs?
• Is the content making our
customers happier, thus
helping with retention?
67
68. @JoePulizzi
1. Watch Content 2020
2. Create a Content Marketing Mission Statement
3. Create a Subscription Strategy
4. Leverage SlideShare
5. Start Partnering with Influencers
6. Use Social Media 4-1-1
7. Know the Business Objective
8. Consider Buying a Small Media Company
9. Answer Your Customers’ Questions Publicly
10. Tell a Different Story!
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.