based on the book MICE by Ms Chloe Lau School of Hotel & Tourism Management The Hong Kong Polytechnic University

1. 9. INDUSTRY SECTOR INVOLVED:
HOTEL

2. LEARNING OBJECTIVES
• Describe how the
different sectors of the
tourism industry are
involvedin hosting MICE
• Identify the roles of
different types of hotels
• Look at the contribution
of MICE to hotels

4. ROLES OF HOTELS
1. Accommodation and meals 3. Facilities for associated
receptions, banquets and
□ When all the activities of the support events
convention are held elsewhere □ When some of the convention
activities are held elsewhere
and delegates stay in other
hotels
2. Accommodation, meals, 4. Inclusive residential
seminar rooms for conferences and meetings
supplementary sessions □ All the activities related to the
convention are held and
When the major convention is delegates stay at the same
held elsewhere hotel

5. 9.1.1 FACILITIES
• The facilities in a hotel vary in size and set-up,
ranging from a small meeting room for 10
people to a large theatre for thousands.
• Different types of facilities can be suitable for
the different functions of a MICE event.

6. 9.1.2 ACCOMMODATION
1. When delegates and their 2. When delegates and their
entourages stay in the same hotel entourages stay in other hotels
where the convention activities where the convention activities
are held: are held, the hotel which holds
□ Large hotels can take advantage by the main activity should:
housing all related activities (in □ Provide a range of choices
the case of a convention), □ Keep in close contact with
including all accommodation and other hotels and the main
food and beverage services convention venue
3. When delegates and their
entourages stay in the hotel while
all the convention-related
activities are held in other venues
such as a convention and
exhibition centre:
□ The hotel and main event venue
must keep in close contact

7. 9.1.3. Types of Hotel

8. 9.1.4. Large Properties vs. Small
Properties
□ Large properties □ Smaller properties
o can cater to a wider range o can take advantage of
of MICE activities, from nearby convention and
small corporate meetings of exhibition centres
30 to international by hosting all food and
association conventions of beverage functions such as
1,000 banquets and housing
o tend to host international supplementary sessions
MICE activities such as small talks
o tend to hold local MICE
activities such as local
corporate meetings and
small local shows

9. 9.2. Food and Beverage
• Other than supplying
meals such as breakfasts,
lunches, afternoon teas
and dinner banquets for
different sessions
included in a MICE event
programme, a hotel can
also provide delegates
and entourages with food
and beverages through its
restaurants, cafes and
coffee shops, as well as
through room service.

10. 9.3. Hotel Contribution
□ MICE accounts for up to 65% of total sales in
major hotels
□ MICE attendees tend to use other hotels services,
such as restaurants
□ Spouses and entourages bring in additional
business
□ MICE events allow a hotel to forecast advance
bookings and can help fill gaps during low
seasons
□ MICE customers have an excellent chance of
becoming repeat guests