1. MOBILE SERVICE EDGE
Service Innovation for the Next Decade
Brad Brooks
Vice President of
Marketing & Strategy
1 Copyright © 2012 Juniper Networks, Inc. www.juniper.net

2. MEGA-INFLECTION POINT
DRIVERS OF ROI FORTHE NEXT DECADE
MOBILE CLOUD CONTENT
INTERNET & VIDEO
Mobility Cloud Video & Content
At least Over Over
50B $100B 60%
Devices will connect to wireless networks Public IT cloud services spend in 2016 Of broadband traffic will be streaming
by the year 2020 video and audio by 2015
2 Copyright © 2012 Juniper Networks, Inc. www.juniper.net

3. Defend the network
Deliver TCO savings
A platform for growth
3 Copyright © 2012 Juniper Networks, Inc. www.juniper.net

4. SECURITY BREACHES
4 Copyright © 2012 Juniper Networks, Inc. www.juniper.net
Source: CSO Online, Feb 2012

5. DEFEND YOUR NETWORK
Every network element now has an IP address
Internet
Mobile Core
Smartphone Network
Innocuation
LTE RAN Gi I/F
Firewalls Firewalls
How Protected Are You?
5 Copyright © 2012 Juniper Networks, Inc. www.juniper.net

6. Defend the network
Deliver TCO savings
A platform for growth
6 Copyright © 2012 Juniper Networks, Inc. www.juniper.net

7. SMARTPHONES ENABLE MOBILE VIDEO
600M
Mobile Visitors / day
3X from 2011
75M
Registered users
In just18 months
“You now have a camera
24 hours a day. 65M
We want people to use it…”
Users in over
Michael Seibel, CEO, SocialCam
200 countries
7 Copyright © 2012 Juniper Networks, Inc. www.juniper.net

8. OPTIMIZE THE TRAFFIC
52%
Mobile Videos are requested and
served multiple times
Mobile Core
Load Balancing
Compress
Cache
422,000,000
Views in 90 days
8 Copyright © 2012 Juniper Networks, Inc. www.juniper.net
Source: Bytemobile Q2 2012 mobile broadband survey

9. Defend the network
Deliver TCO savings
A platform for growth
9 Copyright © 2012 Juniper Networks, Inc. www.juniper.net

10. ADDRESSING THE LONG TAIL
Today M2M – Adding Value to the Network
The Internet of Things
ARPU
mHealth
Voice/Telephony
Data/access
Smart Connect Smart
Messaging
Homes Car Meters
Retail Smart Smart Fleet Asset Point
…
Kiosks City Vending Mgmt Tracking Of Sale
Service
10 Copyright © 2012 Juniper Networks, Inc. www.juniper.net

11. A PLATFORM FOR REVENUE GROWTH
Connect Smart Fleet
mHealth
Car Meters Mgmt
Video Asset Retail Smart
Monitor Tracking Kiosks Vending
Mobile Core
Network
Flexible Programmable Elastic
11 Copyright © 2012 Juniper Networks, Inc. www.juniper.net

12. IS THE NETWORK READY?
Application Services Units Demand Reqmts
Smart Real time 110 m Mb/Month +110 m subs.
Meters
energy usage, households in +10s Gb/mon
generation US
100% penetration
mHealth
Monitoring, 72 m Mb/Month to +36m subs
location, video baby boomer Gb/Month +36 Pb/mon
conferencing
50%penetration
Connect Telematics, 250 m Gb/Month to +25m subs
Car
real-time data, cars in US 10 Gb/Mon +250 Pb/mon
multi-angle
video monitor 10% penetration
12 Copyright © 2012 Juniper Networks, Inc. www.juniper.net

13. Is the network secure?
What does the network cost?
Is it a network or a platform?
13 Copyright © 2012 Juniper Networks, Inc. www.juniper.net

14. THE MOBILE SERVICE EDGE