Why was my Speech so Popular?
If you don't understand the psychology behind why your customers buy, then your
content will always be ﬁghting a losing battle. In this talk, we'll discuss how the brain
makes decisions when it comes to purchasing a product, and give actionable steps to
improve your content and see higher conversions.
Why Your Content Sucks (Hint: It’s not a Messaging
Problem, it’s a Psychology Problem)
Start w/ the