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NEDA09: Social Media for Social Change

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Julie Neumann
Julie Neumann

Social Media for Social Change: Connecting Activists and Raising Awareness Online. Presented by Julie Neumann at the 2009 National Eating Disorder Association Conference. By connecting, communicating and collaborating, we can fight back and make a difference.

TechnologieGesundheit & MedizinNews & Politik
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Social Media for Social Change Connecting Activists & Raising Awareness Online Julie Neumann www.julieneumann.com NEDA Conference 09
Social Media: Conversing with the community
Social Change: Creating a cultural movement Winners of the 2009 and 2008 NOW Love Your Body Campaign
[object Object],[object Object],[object Object],[object Object],Demographics: Eating disorders & body image 1.) Renfrew 2.) NEDA 3.) SELF-UNC 3.)
Demographics: Internet users & social media ,[object Object],[object Object],[object Object],[object Object],1.) Pew 2.) Q Interactive
[object Object],[object Object],[object Object],[object Object],[object Object],Demographics: Internet users & social media 1.) New Media Lab 2.) Sysomos
[object Object],[object Object],[object Object],[object Object],Pro-Ana: A social media success story 1.) Optenet Research 2.) Custers & Van den Bulck 3.) Wilson & Peebles
[object Object],[object Object],[object Object],[object Object],Pro-Ana: A social media success story
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pro-Ana: A social media success story
Defining social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Three guiding principles of social media
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Steps to social media engagement
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Step 1: Listen and learn
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Step 2: Plan your brand
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Step 3: Join the conversation
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Step 4: Create content to connect
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Step 5: Nurture your community
[object Object],[object Object],[object Object],[object Object],Step 6: Build your buzz
[object Object],[object Object],[object Object],[object Object],[object Object],Social Success: HSUS LOLSeals
[object Object],[object Object],[object Object],Social Success: Dove Real Beauty Campaign
[object Object],[object Object],[object Object],[object Object],[object Object],Social Success: To Write Love On Her Arms
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Success: Are you next?
The sky is the limit, join the cloud. NEDA Conference 2009 Social Media for Social Change Julie Neumann www.julieneumann.com [email_address] www.twitter.com/julie_anna www.facebook.com/julieneumann www.flickr.com/julieanna

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NEDA09: Social Media for Social Change

  • 1. Social Media for Social Change Connecting Activists & Raising Awareness Online Julie Neumann www.julieneumann.com NEDA Conference 09
  • 2. Social Media: Conversing with the community
  • 3. Social Change: Creating a cultural movement Winners of the 2009 and 2008 NOW Love Your Body Campaign
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  • 23. The sky is the limit, join the cloud. NEDA Conference 2009 Social Media for Social Change Julie Neumann www.julieneumann.com [email_address] www.twitter.com/julie_anna www.facebook.com/julieneumann www.flickr.com/julieanna