Lets Get Visual! Basic Graphic Design Training for Nonprofits

Let’s Get Visual!
Basic Graphic Design Training
Wednesday July 8, 2015
9am – 12pm

2Let's Get Visual • July 8, 2015

http://slaveryfootprint.org/

Good Design...
Good Design Is As Easy
as 1-2-3
Good design
is as easy as…
1
2
3
1. Learn the principles.
They're simpler than you might think.
2. Recognize when you're not using them.
Put it into words – name the problem.
3. Apply the principles.
You'll be amazed.
Learn the principles.
They're simpler than you might think.
Recognize when you're not using them.
Put it into words – name the problem.
Apply the principles.
You'll be amazed.

Agenda
1. Your presenter
2. Who's here today
3. Deep dive into design principles
4. Break/Break it out - design exercise
5. Deep dive into design elements
6. Resources
7. Q & A

Who's here today?

Principles of Design
Contrast | Repetition | Alignment | Proximity

Contrast
• Create interest on the page
• Aids in organization of information

Contrast

Repetition
Repetition
Repetition
Repetition
UNIFY // ADD VISUAL INTEREST

Repetition

Repetition
and other directors – together is very non-confrontational while being
straightforward and upfront on the issues. It brings us together as one
large voice rather than several small peeps.” – School food service
professional
Objectives
• Leverage the procurement power of large school systems through
collaboration, innovation, and experimentation to shift purchasing to more
healthful, sustainable, and regional sources.
• Develop and share successful, field-tested methods of school food change
backed by thorough research and analysis.
• Communicate a compelling, practical vision for change, elevating school
food service professionals and the potential of the school lunch program
to positively affect children’s health as well as food systems.
(sidebar or other offset text) “…As I begin to implement [changes in
procurement], I am realizing that they will be transformative, because
they are a great deal of work. This opens the door to make other
changes…that will have a positive impact.” – School food service
professional
School Food FOCUS Programs
School Food Learning Lab engages selected school districts in collaborative
research to discover methods for shifting food options. Each lab brings school
food service professionals and their partners together with research and technical
assistance to study and work on specific procurement goals. The direct
involvement of large districts and local grassroots activists in reshaping supply
chains is unique – and uniquely effective. Learning Lab district pioneers include
Saint Paul Public Schools, Denver Public Schools, and Chicago Public Schools.

Repetition
Healthful • Regional • Sustainable
School Food
FOCUS Programs
School Food Learning Lab engages selected school
districts in collaborative research to discover methods for
shifting food options. Each lab brings school food service
professionals and their partners together with research
and technical assistance to work on specific procurement
goals. The direct involvement of large districts and local
grassroots activists in reshaping supply chains is unique
– and uniquely effective. Learning Lab district pioneers
include Saint Paul Public Schools, Denver Public Schools,
and Chicago Public Schools. These school districts
have made huge strides in school food change, which
include sourcing greater amounts of regionally grown
produce and meats through fostering relationships with
area farms and specifying geographic preference in bids;
working with suppliers to obtain whole-grain breads
and flavored milk with lower sugar; finding new ways to
prepare foods from scratch in their kitchens; and other
meaningful advancements.
FOCUS Policy works with stakeholders to develop
recommendations on issues relevant to school food,
framing these priorities in alliance with a wide range of
school food, nutrition, health, and farm to school groups.
FOCUS Policy informs policymakers about opportunities
forimprovement,worksdirectlywithUSDAbymonitoring
and assisting in the implementation of existing programs
and recommended policies, and fosters participation of
FOCUS stakeholders in advocating for their own interests.
FOCUS Knowledge engages stakeholders in
collaborative processes that support systemic change.
In addition to an annual conference and School Food
Showcases, FOCUS facilitates a listserv and periodic
stakeholder chats, conducts webinars, hosts virtual and in-
person gatherings, issues a monthly newsletter and other
updates, and produces a series of educational materials
to accelerate peer-to-peer knowledge-sharing among
stakeholders. News, procurement change successes, and
lessons learned are also shared well beyond FOCUS via
public relations and media outreach.
Contact:
schoolfood@schoolfoodfocus.org
@ SchoolFoodFOCUS
www.schoolfoodfocus.org
Supported by generous funding from the W.K. Kellogg Foundation and a growing
number of sponsors, individuals, and private funders.
School Food FOCUS is a program of Public Health Solutions.

Repetition
[FOCUS] is the most exciting thing that has happened in our
industry.Bringing people – community partners and other
directors – together is very non-confrontational while being
straightforward and upfront on the issues.It brings us together
as one large voice rather than several small peeps.
– School Food Service Professional
Objectives
• Leverage the procurement power of large school
systems through collaboration, innovation, and
experimentation to shift purchasing to more
healthful, sustainable, and regional sources.
• Develop and share successful, field-tested
methods of school food change backed by
thorough research and analysis.
• Communicate a compelling, practical vision for
change, elevating school food service professionals
and the potential of the school meals to positively
affect children’s health as well as food systems.
…As I begin to implement [changes in
procurement],I am realizing that they
will be transformative,because they are
a great deal of work.This opens the door
to make other changes…that will have a
positive impact.
– School Food Service Professional
School Food FOCUS
is a national collaborative
that leverages the knowledge
and procurement power
of large school districts to
make school meals nationwide more healthful, regionally
sourced, and sustainably produced. FOCUS has created
a resilient network of school food service leaders, their
partners, and national allies that are deeply engaged in
transforming school food, working with 29 districts
representing nearly 3.5 million children across the
United States.
Grounded in programs such as the School Food Learning
Lab, Policy, and Knowledge, FOCUS aims to transform
food systems to support students’ academic achievement
and lifelong health, while directly benefiting farmers,
regional economies, and the environment.

Repetition

Alignment
Nothing should be placed on the
page arbitrarily. Every item should
have a visual connection with
something else on the page.

Alignment

Alignment
• Custom built wood & vinyl fence
• Galvanized & vinyl coated chain link
• Repairs to existing fences & gates
• Free estimates
Davis Fence Company
Residential • Commercial • Farm
(317) 523-4740
davisfenceco@aol.com
Davis Fence Company
Residential • Commercial • Farm
(317) 523-4740
davisfenceco@aol.com

Alignment - the grid

Games & Learning is ipsum dolor sit amet, consectetur adipiscing game developers, investors,
researchers, educators, and others interested quis adipiscing miuspendisse adipiscing.
Market Analysis Game Development Learning Research Classroom Use Funding Opportunities
Games & Learning
@gamesandlearning
70% of Teachers Using
Games in Classroom
May 8, 2013
A new national survey of teachers
indicates that 70 percent are using
games in the classroom at least once
a week, especially in grades kinder-
garten to fifth grade.
Commentary
icon
Report
icon
Aenean quis adipisc-
ing dolor sit
Lorem ipsum dolor sit
amet, consectetur adipi-
scing elit
Lorum Ipsum media link
May 10, 2013
ing dolor sit
scing elit
May 10, 2013
ing dolor sit
scing elit
May 10, 2013
ing dolor sit
scing elit
May 10, 2013
May 8, 2013
We Need to Get Smarter in How We Discuss
Technology
May 8, 2013
Current Reading Apps Focus on Very Basic
Skills
Report
icon
May 8, 2013
Current Reading Apps Focus on Very Basic
Skills
TRENDING
CONTENT
amet, consectetur adip-
iscing elit.
iscing elit.
iscing elit.
iscing elit.
iscing elit.
TWEETS
amet, @consectetur
adipiscing elit. Lorem
ipsum dolor sit amet,
consectetur #adipiscing
#elit.
EVENTS
LORUM IPSUM NAME
Description Lorem ipsum
dolor sit amet, consectetur
adipiscing elit. Aenean
quis adipiscing mi. Sus-
pendisse adipiscing auctor
felis, ac pretium felis euis-
mod ac.
LORUM IPSUM NAME
Description Lorem ipsum
dolor sit amet, consectetur
adipiscing elit.
Lorum Ipsum Date
Lorum Ipsum Place
Lorum Ipsum Date
Lorum Ipsum Place
Search GO
CLASSROOM USE • LEARNING RESEARCH
May 8, 2013
STEM Video Game Challenge Deadline
Extended
Update
icon
FUNDING OPPORTUNITIES
LEARNING RESEARCH
LEARNING RESEARCH
Case study
icon
Case study
icon
Citing a record number of submissions, the sponsors of the National STEM Video
Game Challenge announced this week they were extending the deadline for stu-
dents to submit their games that help others learn about Science, Technology,
Engineering or Math (STEM) to May 1.
Björn Jeffery, CEO and Co-Founder of Toca Boca, writes, “All screens are not
equal. A TV is different from a computer, and they are both different from a touch-
screen tablet. Putting all of them in the same category is dishonest and simplistic.”
Reading apps, especially those geared towards preschoolers, are one of the fast-
est growing sectors in learning games, but a new repor tindicates most of these
apps teach only the most basic literacy skills.
LEARNING RESEARCH
Reading apps, especially those geared towards preschoolers, are one of the fast-
est growing sectors in learning games, but a new repor tindicates most of these
apps teach only the most basic literacy skills.

Proximity
• Aids in organization of information
• On a page, as in life, physical closeness
implies a relationship

My Flowers My Flowers
Marigold
Pansy
Rue
Woodbine
Daisy
Cowslip
Carnation
Primrose
Violets
Pink
Marigold
Pansy
Rue
Woodbine
Daisy
Cowslip
Carnation
Primrose
Violets
Pink
Proximity

Proximity
Gertrude’s Piano Bar
Starters
Entrees
Americana
Avante Garde Book
and oblique
typefaces
Gertrude's Famous Onion Loaf 8
Gazpacho or Asparagus Spinach Soup 7
Summer Garden Tomato Salad 8
sliced vine ripened yellow and red tomatoes
with fresh mozzarella and basil Balsamic viniagrette
Hamlet's Chopped Salad 7
cubed cuccumbers, radishes, avocado
tomatoes, jarlsberg cheese, and romaine
leaves tossed in a light lemon vinaigrette
Caeser Salad 7
house made dressing, Parmesan and croutons
Caribbean Ceviche 9
ime-marinated baby scallops with red pepper,
onions, cilantro, japapenos, and orange juice
Shrimp Cocktail 14
five large shrimp with house made cocktail sauce
New York Steak, 16 oz 27

Proximity

BREAK!
BREAKOUT!

Exercise - Re-design this brochure
ubois,
,
ott,
0pm
0pm
SUPPORT
Pets
Alive
Together, wecan
end pet overpopulation
and euthanasia in
south central Indiana
s in
petsaliveindiana.org
10TH ANNIVERSARY
RY

Exercise - Re-design this flyer
WE CAN FIX THAT!
WE CAN FIX THAT!

Elements of Design
http://paper-leaf.com/blog/2011/02/elements-of-design-quick-reference-sheet/

Elements of Design - Line

Citi Bike Rides
https://vimeo.com/89305412

http://www.bike.nyc/
http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_bike_new_york_by_
pentagram.php#.VZxmz-1VhBf

Elements of Design - Color
http://paper-leaf.com/blog/2010/01/color-theory-quick-reference-poster

http://paper-leaf.com/blog/2010/01/color-theory-quick-reference-poster

Passion
Energy
Blood
Strength
Fresh
Nature
Harmony
Health
Creative
Jovial
Youthful
Friendly
Fun
Hope
Happiness
Warmth
Caution
Conservative
Corporate
Stable
Trustworthy
Femininity
Innocence
Expensive
Mystery
Regal
Spiritual

25%
50%
75%
100%
25%
50%
75%
Logo Palette Secondary Palette
100%
25%
50%
75%
100%
100/0/70/0
PMS 334
0/162/124
00A27C
70/0/100/0
PMS 362
90/185/70
5AB946
85/35/0/0
PMS 2935
0/134/201
0086C9
CMYK
PANTONE
RGB
HEX
CMYK
PANTONE
RGB
HEX
CMYK
PANTONE
RGB
HEX
80/20/0/0
0/155/217
009AD8
75/35/15/0
64/140/178
408CB2
65/0/85/15
74/162/84
49A153
45/10/90/0
154/190/77
99BD4D
55/10/65/0
121/183/129
78B780
70/5/50/0
70/182/150
46B696
0/70/80/0
243/109/65
F26C40
10/100/70/0
213/30/68
D41D44
10/30/100/0
227/173/36
E3AD23
90/80/45/20
56/62/90
383E5A
3/8/25/25
193/181/156
C0B59C
0/0/0/90
65/64/66
404041

RESOURCES BY FORMAT
Other 7%
MOOC 3%
Courseware 3%
Tool 11%
Game 13%
Video 57%
GAMES BY PLATFORM
900
800
700
600
500
400
300
200
100
0
Android Browser iOS Mac and PC Other
Figure 6 – Number of games by platform. Here we see that the overwhelming majority
of games are made for iOS or web browsers.
Figure 1 – Games make up 13% of the LearnBIG library. “Other” resources
include textbooks, simulations, audio clips, lessons, books and images.
321
811 808
410
58
gamesandlearning.org
gamesandlearning.org
0786C8
5BBA47
E3AD24
F26B40
D61D45
C0B59D
408CB2

Elements of Design - Shape
Geometric Natural Abstract

Individually we are ONE DROP
together we are an OCEAN
2015 Annual Report
nalalliance
ance.org

Vag Sriracha crucifix Intelligentsia
Rebound Sriracha crucifix Intelligentsia
Avante Garde Sriracha crucifix Intelligentsia
Albertus Sriracha crucifix Intelligentsia
Minion Sriracha crucifix Intelligentsia
Anarko Sriracha crucifix Intelligentsia
Arid Sriracha crucifix Intelligentsia
Impact Sriracha crucifix Intelligentsia

Elements of Design - Scale/Size
THE
WORLD
IS FLAT
THE
WORLD
IS FLAT

Elements of Design - Texture

WHITESPACE
Elements of Design - Space

• Move related elements together
• Decrease the spacing between lines
of text,
• Don’t butt text against a solid shape
• Don’t be afraid to leave empty space

Typography
Comic Sans
Papyrus
Times New Roman
Sand

Typography
Serif
Display
Sans-serif
Text
Craft beer you probably haven't heard of
them readymade lo-fi High Life raw denim.
Hoodie leggings flannel bespoke beard put a
bird on it pug polaroid banjo, VHS aesthetic
messenger bag shabby chic. Wolf Williams-
burg Helvetica Pitchfork Intelligentsia, food
truck pickled Banksy cred squid tattooed.
Wes Anderson Etsy 3 wolf moon selfies,
butcher banh mi hella bitters occupy asym-
metrical Intelligentsia Thundercats drinking
Craft beer you probably haven't heard of them readymade
lo-fi High Life raw denim. Hoodie leggings flannel bespoke
beard put a bird on it pug polaroid banjo, VHS aesthetic
messenger bag shabby chic. Wolf Williamsburg Helvetica
Pitchfork Intelligentsia, food truck pickled Banksy cred squid
tattooed. Wes Anderson Etsy 3 wolf moon selfies, butcher
banh mi hella bitters occupy asymmetrical Intelligentsia
Thundercats drinking vinegar. Taxidermy cray Vice McSwee-
ney's occupy, cliche drinking vinegar typewriter shabby chic
Intelligentsia Echo Park.

Typography - hand written

Resources (1 of 6)
A Smile in the Mind
https://www.pinterest.com/madebyberry/a-smile-in-the-mind-witty-thinking-in-design/

Resources (2 of 6)
FontSquirrel.com

Resources (3 of 6)
Lorem Ipsum Dolar
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accusantium doloremque laudantium, totam rem aperiam, eaque
ipsa quae ab illo inventore veritatis et quasi architecto beatae
vitae dicta sunt explicabo.
ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae
dicta sunt explicabo.
accusantium doloremque laudantium, totam rem aperiam,
eaque ipsa quae ab illo inventore veritatis et quasi architecto
beatae vitae dicta sunt explicabo.
Lorem Ipsum Dolar
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voluptatem accusantium doloremque laudantium, totam
rem aperiam, eaque ipsa quae ab illo inventore veritatis
et quasi architecto beatae vitae dicta sunt explicabo.
Lorem Ipsum Dolar
Lorem Ipsum Dolar
Lorem Ipsum Dolar
ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae
Lorem Ipsum Dolar
Lorem Ipsum Dolar
Lorem Ipsum Dolar
Lorem Ipsum Dolar
ipsa quae ab illo inventore veritatis et quasi architecto beatae
vitae dicta sunt explicabo.
Lorem Ipsum Dolar
Lorem Ipsum Dolar
accusantium doloremque laudantium, totam rem aperiam, eaque ipsa
quae ab illo inventore veritatis et quasi architecto beatae vitae dicta
sunt explicabo.
Lorem Ipsum Dolar
voluptatem accusantium doloremque laudantium, totam
rem aperiam, eaque ipsa quae ab illo inventore veritatis et
quasi architecto beatae vitae dicta sunt explicabo.
Lorem Ipsum Dolar
voluptatem accusantium doloremque laudantium, totam rem
aperiam, eaque ipsa quae ab illo inventore veritatis et quasi
architecto beatae vitae dicta sunt explicabo.
Lorem Ipsum Dolar
Lorem Ipsum Dolar
voluptatem accusantium doloremque laudantium, totam rem
aperiam, eaque ipsa quae ab illo inventore veritatis et quasi
architecto beatae vitae dicta sunt explicabo.
Lorem Ipsum Dolar
Lorem Ipsum Dolar
quae ab illo inventore veritatis et quasi architecto beatae vitae
Lorem Ipsum Dolar
quae ab illo inventore veritatis et quasi architecto beatae vitae dicta
sunt explicabo.
Helvetica (BOLD)
Garamond
Avenir (BOLD)
Warnock
Caslon (SEMIBOLD)
Franklin Gothic
FF Din Engschrift
Baskerville
Trade Gothic (BOLD)
Clarendon (LIGHT)
Baskerville (BOLD)
Universe (LIGHT)
Akzidenz Grotesk (BOLD)
Garamond
Clarendon (BOLD)
Trade Gothic (LIGHT)
Franklin Gothic (DEMI)
Baskerville
Warnock (BOLD)
Universe (LIGHT)
Caslon (BOLD)
Universe
Frutiger (BOLD)
Minion
Futura (BOLD)
Bodoni
Garamond (BOLD)
Futura
Gill Sans (BOLD)
Caslon
Minion (BOLD)
Gill Sans
Univers (BOLD)
Caslon
Bodoni (BOLD)
Futura
Myriad (BOLD)
Minion
19 Top Fonts in 19 Top Combinations
Douglas Bonneville | bonfx.com
bonfx.com

Resources (4 of 6)
logo feedback Worksheet
julia@stonesoupcreative.com
tel 212-721-9764
www.stonesoupcreative.com
What to come prepared with at our logo presentation:
• An open mind and an enthusiasm for change
• Your opinions on the logos as they relate to your organization’s goals, not necessarily just your
personal preferences
• The logo is not the only element of your brand identity. It is a part of the whole picture, but not
THE whole picture. You will be utilizing the logo within an entire brand system, with other ele-
ments such as color, typography, images, art, etc., that help to complete your unique story. In
other words, the logo does not necessarily have to communicate everything you stand for
• The ability to narrow down your selection in an efficient manner and give clear feedback on what
logo you’d like to move forward with and what, if any, changes you may have
Questions to ask yourself as you review the options:
❏ Is it impactful? Does it stand out or catch your eye?
❏ Is it meaningful? Does it support your business goals and objectives?
❏ Is it flexible (will it work across different media, such as on your website and in print)?
❏ Is it differentiated enough from your ‘competition’?
❏ Will it work for you both in color and in black and white?
❏ Do you need a tagline with it and if so, will it accommodate one?
❏ What are your thoughts on the type treatments?
❏ What are your thoughts on the color selections?
Logo Feedback
Worksheets
WORKSHEET
LOGO EVALUATION
Use the following checklist of criteria to
either assess the state of your current logo,
or evaluate a newly re-designed logo.
1. Simple: Is your logo aesthetically sound, with no extraneous elements?
2. Memorable: Will your logo stick in people’s minds? Does it involve the viewer in some way?
3. Perfectly Executed: Is the logo crisp, clear, easy to read and understand?
4. Meaningful: Does your logo give a sense of what you do or convey the impact you have?
Does it support your organization’s goals and objectives?
5. Unique: Does your logo distinguish you from other organizations? Does it have a unique look?
Does it avoid obvious visual clichés?
6. Impactful: Does your logo convey a sense of hope or other positive emotion? Does it stand out
and catch your eye?
7. Authentic: Does your logo match the tone of your organization? Is it appropriate to your audience
and sector? Does it feel genuine and appropriate for what you do, who do it for and who you want
to reach?
8. Sophisticated: Does your logo convey a sense of professionalism?
9. Fresh: Does your logo look current and not dated? Does it have enduring value? Does it avoid
trends? Will it stand the test of time, and look just as fresh in several years as it does now?
10. Flexible: Will the logo reproduce well in small sizes and on a computer screen?
Does it look just as good in one color or black and white as it does in full color?
adapted from Red Rooster Group, redroostergroup.com
tel 212-721-9764 web www.stonesoupcreative.com

Resources (5 of 6)
D.I.Y.

Resources (6 of 6)
Adobe Color - https://color.adobe.com

What will be
your next
step?

Thank You!
julia@stonesoupcreative.com
facebook.com/stonesoupcreative
212.721.9764
www.stonesoupcreative.com

Character Personality Tone
Peaceful Refuge
Diversity
Urban Setting
Welcoming Atmosphere
Transforming Lives
Reflective, Subdued
Eclectic, Variety
Contemporary, Hip
Friendly, Warm
Active, Powerful
Quiet
Colorful
Bold
Warm
Dynamic

Lets Get Visual! Basic Graphic Design Training for Nonprofits

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