15.11.2011

1. STARBUCKS COFF
EE
Julia Nykänen Paula Tuppurainen
Leban Ibrahim
Henna Hiltunen
AnnikaNuutinen
Anna Winschel
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2. BUSINESS DESCRIPTION
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3. BUSINESS DESCRIPTION
Main products
 Whole bean coffee
 Boxed tea
 Made-to-order beverages
 Baked goods
 Merchandise
 Frappucchino beverages
 Smoothies
 Bottled beverages
Also. . .
 Ethical sourcing

4. BUSINESS DESCRIPTION
Customers
 Young adults
 Adults
 Business
men/women
 Busy people
 International

5. STRATEGY
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6. STRATEGY
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7. INDUSTRY
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8. INDUSTRY
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9. INDUSTRY
 A wide range of products and not just coffee
 Entry into the digital and social media world including EGifting and
Facebook
 New products include mobile payment apps for smartphones
 To entertain and attract people not just through coffee itself

10. FINANCE
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11. FINANCE

12. BIBLIOGRAPHY
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 http://www.vendingmarketwatch.com/article/10317126/a-new-professionalism-defines-
ocs
 http://blogs.indews.com/marketing/starbucks_competitors.php
 http://www.hoovers.com/free/co/burn.xhtml?ID=15745?cm_ven=PAID&cm_cat=YHS&cm
_pla=CSP&cm_ite=SBUX_competitors
 http://www.vendingmarketwatch.com/article/10317126/a-new-professionalism-defines-
ocs
 http://www.quora.com/What-is-starbucks-market-share-globally-and-in-the-US
 http://www.espressocoffeeguide.com/2011/06/starbucks-coffee-2011-2012-starbuck-
locations-expand-starbux-revolution-new-starbucks-logo/

13. THANKS FOR YOUR
ATTENTION! 