1.
GOOD
AFTERNOON
let’s start
with a video
We were up till 3am making this so…

2.
VIDEO LINK

3.
SO YOU
WANNA
BE
?
A GAME CHANGER

4.
SO YOU
WANNA
BE
?
AN INSPIRATION

5.
SO YOU
WANNA
BE
?
A VISIONARY

6.
SO YOU
WANNA
BE
?
A FOUNDER

7.
SO YOU
WANNA
BE
?
AN ENTREPRENEUR

8.
5 RULES
1. Your goal shouldn’t be to get rich.
2. A great team & product are critically important.
3. Entrepreneurship sucks - 90% of the time
4. If you aren’t willing to work for 10 years, don’t start.
5. Life’s too short to build something nobody wants.

9.
HOW TO BUILD
A COMPANY IN
60
MINUTES
(PLUS TEN YEARS TO EXECUTE)

10.
HOW TO BUILD
A COMPANY IN
60
MINUTES
(PLUS TEN YEARS TO EXECUTE)
a
crash course
in
AN

11.
What is a Startup?
A start-up is a company that is confused about:
1. What its product is.
2. Who its customers are.
3. How it’s going to make money.

12.
STARTUP
Searches for a repeatable and scalable business model
COMPANY
Has a repeatable and scalable business model
and is executing on it
What’s The Difference?

13.
START UP COMPANY
Your Goal:

14.
Getting from the startup to the company phase is difficult
Most startups never do.
It requires making a lot of smart decisions with
limited (or no) information.
A Dirty Little Secret:
We’re going to help you.

15.
1. Pay Attention.
We’re moving fast.
2. Be engaged and vocal.
Entrepreneur are not wallflowers.
3. This will be stressful and fun.
Just like building companies.
Some Rules:

16.
1. Introduce Lean Methodology.
Data-driven backbone for your decisions.
2. Introduce Lean Canvas.
Framework for finding your business model.
3. Lean Canvas + Lean Methodology.
How to use them together.
Agenda:

17.
A scientific approach to creating and managing startups.
So What is “Lean” ?
Quick experimentation > Elaborate planning and research
Validated learning > Intuition
Iterative design > Up front design

18.
All in all, the lean methodology will:
1. Help you make the right decisions, faster.
2. Build things people want.

19.
HOWDOES
IT WORK?

20.
GET OUT
OF THE
BUILDING

21.
?
QUESTIONSABOUT LEAN METHODOLOGY

22.
LEAN CANVAS
YOUR STARTUP BLUEPRINT
Don’t really know your business model = business plan is useless
Tons of assumptions = things are going to change

23.
“Most startups fail, not because
they fail to build what they set out
to build, but because they waste
time, money, and effort building the
wrong thing.”

24.
“Most startups fail, not because
they fail to build what they set out
to build, but because they waste
time, money, and effort building the
wrong thing.”

25.
LEAN CANVAS

26.
LEAN CANVAS

27.
LEAN CANVAS

28.
LEAN CANVAS

29.
LEAN CANVAS

30.
LEAN CANVAS

31.
LEAN CANVAS

32.
LEAN CANVAS

33.
LET’S D
I
V
E
IN

34.
PROBLEM & CUSTOMER

35.
PROBLEM & CUSTOMER
PROBLEM
What is the problem you are trying to solve?
Is it painful enough that a group of
people would pay for it to be solved?
Painkiller vs Vitamins
CUSTOMERS
Who most needs their pain relieved?
Segment! Segment! Segment!
Early adopters.

36.
PROBLEM & CUSTOMER
THE WORLD’S GO-TO SOCIAL CONCIERGE
Tangoo is transforming the way you plan your nights out.
Understanding your mood and the reason why you’re going
out, we craft the perfect blend of restaurants and events
into a seamlessly tailored night.

37.
PROBLEM & CUSTOMER
PROBLEM
Planning nights out that count is stressful and time-
consuming.
CUSTOMER
People that plan birthdays, celebrations, or date nights.
People ages 25-39 who have little time to plan and want to
impress.

38.
VALUE PROPOSITION

39.
VALUE PROPOSITION
A single, clear and compelling message that states why you
are different and worth buying.
1. What makes you special?
You must communicate this effectively.
2. Focus on the benefits, not just the features

40.
VALUE PROPOSITION
Tangoo curates the perfect night for you in under a minute
Benefit: Save time and have a memorable night

41.
SOLUTION

42.
SOLUTION
Directly address your problem with
your unique solution.

43.
SOLUTION
PROBLEM
Planning nights out is stressful and time-consuming.
SOLUTION
Knowing the purpose of your special occasion and the type
of mood you’re in, Tangoo plans your entire night out for
you.

44.
SOLUTION
VALIDATE YOUR PROBLEM & SOLUTION
That that the problem you are solving matters.
Test that your solution properly solves your problem.
THE NEED
Will people pay for it?
Survey & Prototype
LOYALTY
Will they keep coming back?
Live Testing

45.
CHANNELS

46.
CHANNELS
Value propositions are delivered to customers
through communication, distribution, and
sales channels.
• Raising awareness among customers.
• Delivering the product.

47.
CHANNELS
AWARENESS
Blogging, social media, partnerships, media exposure
and word-of-mouth.
DELIVERY
Mobile first, web second.
Tailored to on-the-go nature of customers.

48.
REVENUE & COSTS

49.
REVENUE & COSTS
REVENUE
Who is going to pay?
How much?
How often?
COSTS
What does it cost to make customers aware?
What does it cost to deliver the product?

50.
REVENUE & COSTS
Free for users, restaurants pay.
% of $ restaurants will pay us.
Monthly subscription fee.

51.
METRICS

52.
METRICS
A startup can only focus on a limited number of metrics at
a time.
You have to decide what is the one thing that makes you
business move forward.
Ignore everything else.
(For the most part!)

53.
METRICS
Total number customers
Website visitors
Number of returning users

54.
METRICS
Total number customers
Website visitors
Number of returning users

55.
UNFAIR ADVANTAGE

56.
UNFAIR ADVANTAGE
What enables you to always stay ahead of the curve?
Why can’t someone else copy your idea and do it better?
This is your barrier to entry.

57.
UNFAIR ADVANTAGE
Brand equity
Number of users
Relationships with partners
Technology & data collected

58.
LEAN CANVAS

59.
?
QUESTIONSABOUT LEAN CANVAS

60.
CONTACT
JULIAN DESCHUTTER
julian@tangoo.ca
twitter: @deshoots
PAUL DAVIDESCU
paul@tangoo.ca
twitter: @pauldavidescu
tangoo.ca

61.
RESOURCES
Books:
The Lean Start-Up
Lean Analytics
Business Model Canvas
Running Lean
Websites:
Lean Stack
Ash Maurya – Practice Trumps Theory