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Sxsw 2013 marketplaces

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Sxsw 2013 marketplaces

  1. 1. Marketplaces: If You Build It, They Will Come Prepared by
  2. 2. There’s a Marketplace for that... 1995 2000 2005 2010
  3. 3. Marketplace challenges: Two-Sided Markets: Where to Focus • Markets have two distinct users: The service or product seller, and the buyers. • Each group benefits more when the other group joins the market • Economists: focus user acquisition on more difficult group. So the question is: Which is the more difficult group to acquire? Legal exposure
  4. 4. Trends in Marketplaces • Internet enables market efficiencies • Classifieds → Craigslist • Media → iTunes • Books → Amazon • Social discovery furthers market efficiencies • Interests → Twitter, Pinterest • Friends → Facebook • Jobs → LinkedIn • Marketplaces leverage social and commerce • Donations → Kickstarter • e-Commerce → The Fancy • Discounts → LivingSocial

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