Websites vs. Social Media for Nonprofits - Pros and Cons
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The document discusses Julia Campbell and her expertise in digital storytelling and social media for nonprofits. It provides tips on building an effective nonprofit website, optimizing it for mobile and search, and using social media platforms like Facebook, Instagram, and Twitter to fundraise and engage supporters. Key recommendations include having a seamless donation process, optimizing websites for voice search, posting relevant and eye-catching content regularly, and using video to inspire supporters.
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Websites vs. Social Media for Nonprofits - Pros and Cons
- 2. WHO IS JULIA CAMPBELL? Mom of 2 Returned Peace Corps Volunteer (Senegal 2000-2002) Author, Storytelling in the Digital Age: A Guide for Nonprofits Love speaking, writing, online courses, workshops Former Development and Marketing Director at small shops Tweet: @JuliaCSocial TWEET: @JULIACSOCIAL @PIREGISTRY
- 3. Connect Get the Digital Storytelling Workbook: Text WORKBOOK to 345345
- 5. WEB ENGAGEME NT Nonprofits raised $0.83 per website visitor in 2018. Overall, 1.0% of website visitors made a donation. The majority of nonprofit website traffic came from users on mobile and tablet devices. Mobile accounted for 48% of all traffic, tablets for 8%, and desktop users made up 44% of traffic. While just 44% of traffic, desktop users made 63% of all donations and contributed 71% of revenue. Source: www.mrbenchmarks.com TWEET: @JULIACSOCIAL @PIREGISTRY
- 6. BENEFITS OF A NONPROFIT WEBSITE TWEET: @JULIACSOCIAL @PIREGISTRY You can control the message, the images, the stories. You can take it with you. You can easily track it (Google Analytics). You can add to it and subtract from it. And most importantly?
- 8. 5 ESSENTIAL ELEMENTS OF EFFECTIVE NONPROFIT WEBSITES TWEET: @JULIACSOCIAL @PIREGISTRY
- 9. TWEET: @JULIACSOCIAL @PIREGISTRY PROBLEM SOLUTION IMPACT
- 20. EMAIL SIGN-UP TWEET: @JULIACSOCIAL @PIREGISTRY
- 31. SEO – VSEO TWEET: @JULIACSOCIAL @PIREGISTRY
- 33. OPTIMIZE FOR VOICE SEARCH Claim and Verify your Google My Business Listing Update your business information: Category, hours, phone number, high-quality images TWEET: @JULIACSOCIAL @PIREGISTRY
- 34. YOUR WEBSITE SHOULD BE TREATED LIKE AN EMPLOYEE. TWEET: @JULIACSOCIAL @PIREGISTRY
- 38. 2018 GLOBAL TRENDS IN GIVING SURVEY 29% of donors worldwide say that social media is the tool that most inspires them to give (email is a close second at 27%). 56% say that Facebook inspires them the most. 20% say Instagram. 13% say Twitter. Source: https://givingreport.ngo/ TWEET: @JULIACSOCIAL @PIREGISTRY
- 39. $125 MILLION RAISED ON FACEBOOK ON GIVING TUESDAY 2018. THAT’S UP FROM $45 MILLION ON GIVING TUESDAY 2017. TWEET: @JULIACSOCIAL @PIREGISTRY
- 40. WE DO NOT HAVE CONTROL OVER THESE CHANNELS. TWEET: @JULIACSOCIAL @PIREGISTRY
- 42. 5 ESSENTIAL ELEMENTS OF SOCIAL MEDIA SUCCESS TWEET: @JULIACSOCIAL @PIREGISTRY
- 45. IRS SOCIAL MEDIA STRATEGY TWEET: @JULIACSOCIAL @PIREGISTRY
- 51. EYE-CATCHING VISUALS TWEET: @JULIACSOCIAL @PIREGISTRY
- 69. QUESTIONS? Blog: www.JCSocialmarketing.com/blog Get the free Digital Storytelling Workbook: Text the word WORKBOOK to 345345 TWEET: @JULIACSOCIAL @PIREGISTRY