Tweet for Success

About Me
Using online tools such as social
media, blogs, and email
marketing, I help small
businesses and nonprofits grow
and reach their customers and
supporters.
I offer solutions to your social
media problems – through
online courses, seminars, small
group training, and coaching.
@JuliaCSocial #TweetEC @EnterpriseCtr

Social Media
RULES OF THE ROAD
 Social media tools are always
changing.
 “Getting on social media” is
not a marketing strategy.
 Using social media will not
compensate for a bad product
or service.
 The tools are (mostly) free –
but your time is not.

The Myth We Were Sold
Step 1: Sign up for social media accounts.
Step 2: Post something.
Step 3: Watch the money roll in!!

Social Media Success Requires:
 Dedication, diversified channels, dynamic content.
 Getting out of our comfort zone.
 Change of mindset.
 Providing value.
 Telling stories.
 Using photos and videos.
 Focusing on impact.
 Eliminating silos.

Twitter Is Still Popular
 317 million monthly active users (Oct 2016)
 1.3 billion registered Twitter accounts
 120 million monthly visitors to Twitter
 Daily active Twitter users – 100 million
 Average number of followers – 208
 34% of active Twitter users log
into it more than once per day

Twitter 101
“Twitter is an information network
made up of 140-character
messages called Tweets. It's an
easy way to discover the latest
news related to subjects you care
about.”
Twitter promotes itself as a news
and discovery social media
platform.

Setting Up Your Profile
 Username: 15 characters or less
 Profile photo: Shown as the icon with every tweet you
post. Recommended 400x400 pixels.
 Bio: 16o characters to tell people about you and your
business. Can you emojis and hashtags.
 URL: Website link – mobile accessible?
 Header image: 1500x1500 pixels
 Pinned tweet: Pinned to the top of your profile.

Success On Twitter Involves:
1. Researching, creating, curating great content.
2. Finding relevant accounts to follow.
3. Listening and participating in conversations.
4. Monitoring hashtags (topics).
5. Reporting ROI and tweaking strategy.
6. Exploring paid ads.

#1) Sharing Great Content
Steps to Success: Creating and Curating
 Creating – sharing your own original stuff
 Curating – finding the best stuff to share with your
audience
 The best Twitter accounts do BOTH.
 Always be thinking: What will my audience be
interested in?
 The more targeted and narrow you can be, the better.

How Much To Tweet?
 80% not related to you but of value to your clients and
customers.
 20% directly related to you.
 Retweet, @Mention, Acknowledge
 ALWAYS be sharing relevant, valuable, pertinent, up-
to-the-minute information!
 ALWAYS think of your ideal Twitter follower – who do
you want following you? What do they like to see on
Twitter?

What Will I Tweet?
 AUDIENCE!
 Get Google Alerts
 Twitter search
 LinkedIn Today
 Statistics
 Quotes
 Photos
 Retweet often
 Competitors & partners

Customer Service
 71% of customer complaints on Twitter go unanswered.
 YET, 83% of people appreciate being answered by a
company!

Customer Service

Keep It Short
There is no “magical” length, but a report by Buddy
Media revealed that tweets shorter than 100 characters
get a 17% higher engagement rate.

Use Photos & Videos
 Photos average a 35% boost in Retweets
 Videos get a 28% boost
 Quotes get a 19% boost in Retweets
 Including a number receives a 17% bump in Retweets
 Hashtags receive a 16% boost

#2) Following Good People
 Twitter will suggest people for you to follow, once you
get started and follow a few accounts.
 You can search for “people” by typing in your key words
and topic in the search bar.
 The only way to build a following on Twitter (unless you
are a huge celebrity) is to follow others.
 People get a notification when you follow them.
 You can unfollow at any time and they will not get a
notification.

Terms To Know - @Mention
 A public tweet directed to another user that includes
their @username.
 Clickable and the person mentioned gets notified.
 They are collected together in a conversation if you
click @reply.

Terms To Know - @Reply
 A public response to a Tweet via the @reply button.
 @Replies show up in your home timeline and the
timeline of the person to whom you are responding.
 @Replies only show up in your timeline if you
follow both the sender of the original Tweet and the
recipient of the @reply to that Tweet.

Terms To Know - @Reply

Following & Followers
 Find and follow 10 people daily.
 Lose the dead weight by using a free app like
Crowdfire – choose “Inactive Following”
 Look at your followers and strategically follow back.
 Should you follow everyone that follows you?
 Do not buy followers!
 1,000 engaged followers are better than
10,000 fake or uninterested followers.

Twitter Lists
 Use Twitter lists to manage the chaos.
 Lists are used for reading Tweets only.
 You cannot send or direct a Tweet to an entire list.

Twitter Lists
 Subscribe to/follow other
people’s lists.
 You can follow lists without
following each account.
 Create private and public
lists.
 List names cannot exceed 25
characters or begin with a
number.
 Use for events, networking,
influencers, news

#3) Participation & Listening
TweetChats are a fantastic way to build a following and
get great content.
http://www.socialmediaexaminer.com/25-twitter-chats-just-for-marketers/

How to Participate in a TweetChat
 Follow their rules!
 Listen and pay attention at the beginning.
 Look at transcripts of old chats.
 Introduce yourself!
 No hard selling and no spam.
 Connect with individual accounts after the TweetChat.

Terms To Know - Retweet

Terms To Know - Favorites
 Favorites are a great way to keep track of tweets you
want to refer to later.
 Also a great way to build relationships and tell
someone you appreciate them.

Terms To Know - Favorites

#4) Monitoring Hashtags
 What’s a hashtag? Any word or topic beginning with the
# sign.
 It becomes a hyperlink that you can click on to find all
the tweets using the same hashtag.
 People use hashtags organize conversations around a
specific topic.
 They are also great filters when you want to focus on a
specific issue or topic and cut out the other tweets.

#4) Hashtags!
 Clicking on a hashtag takes you to
search results for that term.
 Great for events, specific
products, news, timely
announcements.
 Trending hashtags reflect with
people on Twitter are discussing.

Using Hashtags
You can use your own hashtag if you have a specific
campaign to promote.

Using Hashtags
Use hashtags that others in your industry use.

Using Hashtags
 Use Hashtagify.me to find the top 10 hashtags related
to a particular keyword.
 http://hashtagify.me/
 Use Tagboard.com to search hashtags across
platforms.
 https://tagboard.com/alsicebucketchallenge/search

Using Hashtags
Use popular, well-know hashtags.

Participate In Trends
 Participate in trends, but do it authentically.
 Be careful and think before you tweet.

#4) Using Hashtags
https://thrivehive.com/39-daily-hashtags-for-small-business-marketing

#5) Measurement & ROI
View your Twitter analytics.
https://analytics.twitter.com/user/JuliaCSocial/home

#6) Explore Paid Ads
 You can use Twitter ads to promote a specific tweet,
promote your account to get more followers, or promote
a hashtag.
 You can create specific audiences for each ad, based on
demographics, geography, interests, and more.
 Choose your Call to Action and go from there – what do
you want people to do when they see the ad? Consider
that a majority of them are using Twitter from their
phone.

Twitter Best Practices
 Keep it conversational and informal.
 Employ wit and humor.
 Make it shareable.
 Content has to be worth reading,
clicking, and retweeting.
 Ask questions.
 Share helpful info/resources.
 Comment on current events.
 Be yourself. Be authentic.

Helpful Apps
 HootSuite, TweetDeck
 Buffer
 IFTTT
 Pocket
 Do not just set and forget!

“This isn't just about content and social media.
This is about being relevant in people's minds before
they want whatever you're selling.
After all, that's the definition of successful
marketing.”
Social Media Josh
(Josh Hoffman)

Questions?
My blog on all things social media:
www.jcsocialmarketing.com
Twitter: @JuliaCSocial
Facebook: www.facebook.com/jcsocialmarketing
Email: julia@jcsocialmarketing.com

Tweet for Success

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