1. LinkedIn :
Making It Work For You
February 14, 2013
Gordon College
JULIA CLAIRE CAMPBELL
JULIA@JCSOCIALMARKETING.COM
WWW.JCAMPBELLSOCIALMARKETING.COM

2. WELCOME!
 Objectives for this talk
 What is LinkedIn?
http://www.jcsocialmarketing.com
Why should you use it?
 Identify the different parts
of the LinkedIn profile.
 Learn some of the best practices for using
LinkedIn.
 Learn ways to connect with people and grow
your professional network using this online
tool.
 Get your questions answered!

3. SLIDES ARE AVAILABLE
http://www.slideshare.net/juliagulia77
http://www.jcsocialmarketing.com

4. LINKEDIN STATISTICS
 More than 200 million members in over 200
countries and territories.
http://www.jcsocialmarketing.com
 Professionals are signing up at a rate of approximately
two new members per second.

5. LINKEDIN STATISTICS
 Sixty-four percent of LinkedIn members are located
outside of the United States.
http://www.jcsocialmarketing.com
 As of the school year ending May 2012, there are over
20 million students and recent college graduates
on LinkedIn. They are LinkedIn's fastest-growing
demographic.

6. LINKEDIN BEST PRACTICES
• How do people use LinkedIn?
• Network professionally
http://www.jcsocialmarketing.com
• Recruit professionals
• Research
• Find jobs
• Build thought
leadership
• Remember names

7. LINKEDIN BEST PRACTICES
• Students can use
LinkedIn to:
http://www.jcsocialmarketing.com
• Connect with
classmates, faculty and
family (professionally)
• Find new opportunities
for internships and jobs
• Manage what potential
employers learn about
you online
• Research companies

8. WHAT MAKES LINKEDIN DIFFERENT?
Facebook is like the
local pub or family
reunion
http://www.jcsocialmarketing.com
Twitter is like a fast-
paced newsroom
LinkedIn is like a
trade show or
conference

9. LINKEDIN BEST PRACTICES
Let’s explore the home
page!
Login
http://www.jcsocialmarketing.com
•
• Notifications
• LinkedIn Today
• People You May Know
• Who’s Viewed Your
Profile?
• Your LinkedIn Network
• Jobs You May Be
Interested In

10. LINKEDIN BEST PRACTICES
Completing your LinkedIn Profile
http://www.jcsocialmarketing.com
1) Include your full name and image.

11. LINKEDIN BEST PRACTICES
2) Personalize your Headline.
http://www.jcsocialmarketing.com

12. LINKEDIN BEST PRACTICES
Headline Tips!
• Job seekers, use “Talented [Your Profession]
http://www.jcsocialmarketing.com
Seeking New Opportunity” not “Unemployed”.
• Students: “Aspiring [Your Profession]
Seeking Internship” not “Student at Gordon
College”.
• Target audience – Who do you want reading
this?

13. LINKEDIN BEST PRACTICES
3) Write a great Summary.
• Use key words (think about people searching
for you).
http://www.jcsocialmarketing.com
• Show people how awesome you are!
When writing, answer these questions:
• Who are you?
• What are your specialties?
• How can you help people/solve problems?
• How do you want to connect?
• Tip: Make it personal but professional.

14. LINKEDIN BEST PRACTICES
4) Add Work History to
the Experience
http://www.jcsocialmarketing.com
section.
• Be brief!
• Short, short bullet points.
• DO NOT cut and paste your
resume.
• Try to avoid jargon and
industry speak.
• Make it accessible.
• Add videos, images,
documents, portfolio.

15. LINKEDIN BEST PRACTICES
5) Share an update.
• This is NOT like Facebook. Share resources and be
professional.
http://www.jcsocialmarketing.com
• It will be seen in the News Feed.
• Ideas – Share your blog posts, event information, helpful
resources, articles, links

16. LINKEDIN BEST PRACTICES
6) Ask for Recommendations.
• Personalize the request message.
http://www.jcsocialmarketing.com
• Ask for specifics (jog their memory).

17. LINKEDIN BEST PRACTICES
7) Grow your Network!
• Request connections – use a short,
http://www.jcsocialmarketing.com
personalized message.
• Be helpful.
• Offer advice.
• Connect others.

18. LINKEDIN BEST PRACTICES
8) Connect with care.
• For job hunters, it is advantageous to connect
http://www.jcsocialmarketing.com
generously.
• But… some people are picky.
• It’s up to you!

19. LINKEDIN BEST PRACTICES
9) Improve your profile
Add sections
http://www.jcsocialmarketing.com

20. LINKEDIN BEST PRACTICES
Sample profiles
Pam Moore www.linkedin.com/in/pmoore
http://www.jcsocialmarketing.com
John Haydon www.linkedin.com/in/johnhaydon

21. LINKEDIN BEST PRACTICES
10) Using Groups wisely
• Remember the social media rules!
http://www.jcsocialmarketing.com
• Choose Groups carefully – you can join 50.
• Smaller more local groups yield better results.
• Check out the “Most Popular Discussions”.
• Schedule time to visit each group at least once a
week.
• Turn off email notifications if they become too
overwhelming.
• Make sure to follow the group rules and etiquette!

22. MORE RESOURCES
• LinkedIn for Students –
http://www.jcsocialmarketing.com
http://learn.linkedin.com/students/
• Mashable – www.mashable.com
• HubSpot – www.hubspot.com
• Social Media Examiner –
www.socialmediaexaminer.com