How to Start Your #GivingTuesdayNow Campaign with GoFundMe Charity's Free Tools

#GIVINGTUESDAYNOW
CAMPAIGN TOOLKIT
Created by Julia Campbell and
GoFundMe Charity
Sign up and start fundraising right
now:
https://charity.gofundme.com/signi
n/form/fundraise/signup/create/givi
ng-tuesday-now

The coronavirus crisis has devastated the
nonprofit sector.
Not only are organizations of all sizes
experiencing skyrocketing demand from
people in need, but CDC recommendations
around social distancing and shelter-in-place
have forced many to close their doors and to
layoff or furlough employees.
We are too important, too vital to stay silent in
the face of this crisis.
#GivingTuesdayNow came about to jumpstart
philanthropy and generosity right now, when
we need it most.
GoFundMe Charity and I created this Toolkit to
help you communicate with your supporters
and raise much needed funds for your
mission.
If you have questions, please don’t hesitate to
email me at Julia@jcsocialmarketing.com or
visit the GoFundMe Charity help center.
We’ve got you. You’ve got this. Let’s do this
together.
LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW

WHAT IS
#GIVINGTUESDAY
NOW?
In response to the
unprecedented need caused
by COVID-19,
GivingTuesday is hosting
#GivingTuesdayNow, a
global day of giving and
unity, set to take place on
May 5, 2020.
The day is designed to drive
an influx of generosity,
citizen engagement,
business and philanthropy
activation, and support for
communities and nonprofits
around the world. LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW

WHY PARTICIPATE
IN
#GIVINGTUESDAY
NOW?
The annual GivingTuesday event
is a proven way to unleash
tremendous giving to causes and
uplift community connection, and
#GivingTuesdayNow is a chance
to use that impact in a time when
it’s desperately and urgently
needed.
Analyses of GivingTuesday data
have demonstrated:
1. GivingTuesday drives a net
increase in giving.
2. GivingTuesday brings together
partners from all sectors to
encourage participation.

WHY PARTICIPATE
IN
#GIVINGTUESDAY
NOW?
Generosity is a countervailing
force to combat fear,
helplessness, and isolation that is
so prevalent with the pandemic
crisis and the necessary efforts to
flatten the curve.
Donors see charities as part of
the solution and understand there
is an increased need to give.
People want to feel a sense of
control.
Donors who are financially secure
and can’t leave their homes want
to help – they would like to
volunteer and to give.

GOFUNDME CHARITY IS GIVING
$300,000 TO NONPROFITS!
GoFundMe Charity will, through its sister charity, GoFundMe.org,
issue $1,000 matching grants to qualifying nonprofits to help alleviate their
financial burdens during these uncertain times.
To qualify for a grant, you must:
1. Start a #GivingTuesdayNow campaign on GoFundMe Charity.
2. Explain in your campaign story how the COVID-19 pandemic has
impacted your nonprofit or how your nonprofit is aiding COVID-19
related causes.
3. Raise at least $1000 online from ten or more donations through your
GoFundMe Charity campaign.
4. Click here to find out if your nonprofit qualifies and for general
questions.

WHY USE
GOFUNDME
CHARITY?
GoFundMe is the #1 and most trusted leader in free online
fundraising.
Raise more money. Tap into the world’s largest social fundraising
platform and our network of hundreds of millions of donors.
Engage more donors. Robust tools that help you reach more
donors and build lasting relationships more efficiently.
Own your data. Unrestricted access to your data with powerful
reporting and integrations to unlock valuable insights.
Control your brand. Customize the experience from start to finish.
Easily tailor pages, emails and more to fit your charity’s brand.
Register and start for free:
https://charity.gofundme.com/charities/register

QUICK START CHECKLIST
1. Start by claiming your nonprofit. If you cannot find your organization, follow
these steps to get it added to the GoFundMe Charity platform.
2. Choose your preferred payment processor to process donation withdrawals.
3. Create and customize your first campaign page.
4. Add teams to supercharge peer to peer fundraising (optional)
5. Incorporate registration and ticketing for events (optional)
6. Enable your favorite software integrations (optional)
7. Spread the word about your cause by promoting your fundraiser.
8. Manage your fundraising teams with specially designed tools in your
Campaign Manager.
9. Use the Report Center to collect and analyze important data.
10. Register your campaign with #GivingTuesdayNow.

HOW TO
USE THIS
TOOLKIT –
FOUR
PHASES
1. Register and getting set up.
2. Customize the campaign title, goal, story,
and design.
3. Spread the word about the campaign to
your networks, and ask people to start peer-
to-peer fundraisers on your behalf.
4. Thank donors and supporters after the
campaign to create long-term impact.

PHASE 1: HOW TO
REGISTER FOR
GOFUNDME CHARITYLEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW

CLAIM YOUR CHARITY
Go to:
https://charity.gofund
me.com/charities/regis
ter
Claim your charity by
filling out the form and
clicking Sign Up.
Note: It’s best if you
use your charity staff
email on this form
because it will speed
up the verification
process.

CLAIM YOUR CHARITY
Search for your nonprofit on the Find Your Nonprofit page.
You can use your charity’s name or tax ID number for the most
accurate results. Identify your organization from the results.
Be sure to cross reference with your tax ID to make sure you claim
the correct charity.
Hover your cursor over the listing and click the green Claim Nonprofit
button.
NOTE: If you see a button that says Request Access to Nonprofit
instead of Claim Nonprofit, it means that someone else from your
organization has already claimed your account.
In this case, click the button to Request Access and someone from
the GoFundMe Charity team will assist you.LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW

YOU CAN START RIGHT AWAY!
Once you’ve claimed your charity,
the GoFundMe team will officially
verify your involvement with the
nonprofit.
This process usually takes 24-48
hours.
You’ll receive an email for verifying
your account with a pin. Use that pin
for full access.
But don’t wait! You can start
fundraising right away!

PHASE 2: HOW TO
CUSTOMIZE YOUR
FUNDRAISING CAMPAIGNLEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW

CUSTOMIZE
THE
CAMPAIGN
When you login, you will see
a dashboard with the
following sections:
Team Page – where you want
to focus the majority of your
time and effort!
Donation Flow – Self-service
coming soon!
Registration and Ticketing –
if you want to rally your
supporters around a specific
ticketed event.

REGISTRATIO
N AND
TICKETING
Use this option if you want to
rally your community around
an event.
Example: Meals & Hope:
https://charity.gofundme.co
m/o/en/campaign/meals-
and-hope

CAMPAIGN ASSETS TO CREATE &
COLLECT
Color Palette
 Choose two colors from our palette or look
up the exact hex colors for your
organization to represent your campaign
theme. Click here to learn more
information about hex colors
Main campaign image
 Minimum (600 x 400 pixels)
 Recommended (900 x 600 pixels)
Campaign video
 This is optional if you have a campaign
image
 Video must be from Vimeo or YouTube
Campaign Header Logo
 Recommended (700 x 80)
Custom share image to Facebook
Banner Logo: (Multi-team campaign
only)
Banner image (Multi-team campaign
only)
Registration banner image
(registration & ticketing campaign
only)
 Required (440 x 330 pixels)

3 CRITICAL PIECES OF YOUR
#GIVINGTUESDAYNOW CAMPAIGN
1. Compelling campaign title
2. Campaign goal
3. Campaign story

SETTING A
CAMPAIGN
GOAL
Set a goal. If you don’t know
how much to ask for,
consider the greatest needs
faced by your organization
right now.
Do you want to provide
stipends, gift cards,
emergency cash relief, food
assistance funds?
Do you need operating funds
to keep your doors open and
to serve an increased client
workload?
What will that cost?

TELL YOUR STORY
In the Tell Your Story section, clearly spell out how the
funds will be used.
What is the impact? What makes this campaign urgent,
timely, and relevant?
For example, Goodwill Detroit says in their campaign:
“We kindly ask that you join us in supporting our hourly
and front line workforce who are dramatically impacted by
the COVID -19 pandemic.
Your gift will help provide immediate financial support so
they can purchase essential resources to maintain a
healthy and safe life during these uncertain times.”
https://charity.gofundme.com/o/en/campaign/goodwillde
troit-needs-you

NONPROFIT CAMPAIGN EXAMPLES
The Arts Council of Indianapolis is organizing a fundraiser to help local arts
& cultural workers who are experiencing a sudden and severe loss of wages
during the COVID-19 public health crisis.
https://charity.gofundme.com/o/en/campaign/indianapolis-artist-relief-
fund
The South Asian Arts Resiliency Fund is a direct response to the damage
caused by projects, exhibitions, and events being cancelled or postponed.
https://charity.gofundme.com/o/en/campaign/artsfund
Covenant Community Care is a faith based charitable non-profit Community
Health Center, serving the people of Metro Detroit, that seeks out, heals,
and strengthens over 20,000 people every year through services like
medical, dental, OB-care, behavioral health,
and vision. https://charity.gofundme.com/o/en/campaign/sustain-our-
efforts-during-covid-19

DESIGN ELEMENTS FOR THE
CAMPAIGN
In the Design section, you can customize the visual look of the
campaign.
1. Choose theme colors.
2. Choose a header logo, which can be your logo or a logo of a
business partner/match donor.
3. Link your logo back to any website URL you choose.
4. Customize the Facebook share image and text so that it is easy to
share and looks great on social media feeds.

BUTTON MANAGEMENT
Change the order of the buttons as
they are displayed on your campaign
page.
Default setting is Start a fundraiser
on top with the Donate button
smaller.
You can edit the “Start a fundraiser”
button to say “Join our team” or
something else.
You can change this in campaign
settings.

TIPS FOR
SUCCESSF
UL
CAMPAIGNS
Choose eye-catching, colorful photos that
clearly show the impact of your mission.
Add a video! GoFundMe Charity campaigns with
videos raise more than campaigns without a
video.
Click here to read more about campaign video
dos and don’ts.
We recommend that charities do NOT hide the
total amount raised for #GivingTuesdayNow.
This is a public campaign and you want to create
excitement and momeuntum, especially around
the GoFundMe Charity match!

TIPS ON CHOOSING THE RIGHT
SETTINGS
We recommend:
1. Let people set up new fundraisers. This can be disabled if you are running
a timed campaign or a challenge and you need to limit the number of
campaigns set up on your behalf.
2. Do not hide donation dollar amounts. Individual donors can hide their
dollar amount after they give if they choose.
3. Do not allow offline donations on the campaign page from individual
donors. Your nonprofit organization CAN manually go in and add offline
donations. It is important not to let the individual donors do this, because
offline donations do NOT count towards the GoFundMe Charity
#GivingTuesdayNow $1,000 match.
4. Social Amp button should be set to on. The most successful campaigns
allow supporters to share the campaign on social media and with their
networks.

PHASE 3: HOW TO SPREAD
THE WORD TO YOUR
NETWORKSLEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW

SPREADING
THE WORD
ABOUT THE
CAMPAIGN
Aim Aim to turn your donors into fundraisers.
Use Use the Social Amp features provided within the GoFundMe platform.
Use
Use your social media channels to ramp up participation. Download
sample social media graphics for #GivingTuesdaynow.
Send out Send out a series of emails about the campaign.
Put Put a banner on your website announcing the campaign.
Go
Go multi-channel! Reach your donors where they are (mostly on
Zoom calls and on their phones right now).

COMPOSE A CAPTION WHEN
SHARING TO YOUR PERSONAL
SOCIAL MEDIA PLATFORMS.

CUSTOMIZE CAMPAIGN
COMMUNICATIONS
The Email Manager allows nonprofits to customize the emails that are
sent from GofundMe Charity when your supporters take specific
actions on the site.
Some of the emails you can customize:
Donation Receipt: All donors get a tax deductible receipt and you can
add your contact information
Thank you email: A personalized thank you note to donors.
Join the team: Edit this to provide strategic tips for fundraisers, to get
them excited and motivated and thank them, to give them your
contact information for help.
Emails to encourage your fundraisers to continue with the campaign
if they haven’t set a goal or haven’t raised any money (these emails
automatically go out one week after someone creates a campaign forLEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW

HOW TO
USE EMAIL
DURING
YOUR
CAMPAIGN
Use compelling language and imagery.
Always include a call-to-action in the body of
your message to drive donations.
Send out at least three big email blasts to your
constituents. We suggest sending before,
during, and after your campaign.
Send an additional dedicated email after your
campaign is over thanking and sharing your
success with your donors and fundraisers.
They key to getting your emails opened is to
make sure that each communication is different
and adds value.
Include campaign elements like what will the
funds be used for and why this is important, as
well as updates on your progress towards the
campaign goal.

HOW TO
SHARE ON
SOCIAL
MEDIA
Do
Don’t just ask for money. Give updates on your progress, share
stories, provide data on the problem.
Content
In your social media content, always include the direct URL to your
campaign with a clear and concise call to donate, or to start a
fundraiser.
Photo and video
Photo and video are the leading forms of content on social media in
terms of engagement.
Vary
Vary your social media content across the platforms that you use.
What works on Instagram may not necessarily work on LinkedIn, etc.
Encourage
Encourage your supporters to share on your behalf. This enables your
message and campaign to go even further across social networks.

KEEP IN CONTACT
WITH YOUR
FUNDRAISERS
Communicate with your Team through the GoFundMe
platform.
Give them strategic tips to raise more money and get
more engagement with their campaign.
Get them exited and motivated!
Thank them for their generosity.
Provide updates on the total campaign and progress.
Give them tools and content like graphics, photos,
videos to share with their network.
Be accessible for those who need help with their
campaign. Who can they call and email?

KEEPING YOUR DONORS UPDATED
Those who regularly use the Campaign Update tool see more
returning donors and visitors to their campaigns than those who
don’t!
How to Post a Campaign Update using GoFundMe Charity:
1. Select the Campaign Manage view for your campaign.
2. Locate the Campaign Update section.
3. Craft your message in the space provided.
4. Click Preview to confirm that everything looks correct.
5. Click Publish when you are ready to post and send to your donors.

TIPS FOR USING THE
CAMPAIGN UPDATE
TOOL
Using the Campaign Update tool at strategic
times during your campaign (such as halfway or
close-to goal) helps generate excitement and a
sense of urgency in your donors.
Use photos to convey impact.
Snap a live video of your work in the field (where
possible).
Send it out to everyone that donated to
demonstrate impact.
Announce stretch goals.
Thank people for donating, and ask them to
consider starting their own fundraiser!
LEARN MORE:
HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-
NOW

NONPROFIT EXAMPLES: CAMPAIGN
UPDATE
Here are some examples of ways that nonprofits have used the
Campaign Update tool to provide progress updates and critical
information to their supporters:
NYC Makes PPE: Making and Donating PPE to Healthcare Workers
Feed Hero Nurses Fighting Covid-19
Be a Masked Hero: Send Masks to Medical Staff Now!

PHASE 4: HOW TO THANK
YOUR DONORS AFTER MAY
5LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW

HOW TO THANK YOUR DONORS
Select the “Manage” icon from your Campaign Manager
From your Manage Campaign view, scroll down to your Activity Feed
Click on the donation for which you want to "Say thanks."
Write your message and Send!

TIPS FOR MAKING DONORS FEEL
APPRECIATED
We recommend using the Thanking Donors tool in your GoFundMe
platform in addition to sending a more formal thank you, such as a
personal email or letter.
Customize the Thank You tool template in the Email Manager.
You can use engagement tools like CauseVid or BombBomb to send
video emails in this time of social distancing.
Use the GoFundMe campaign update tool and let your supporters
know that they are a part of it all. For example, “We're halfway to our
goal of raising $2,000 because of your generosity and support.”

CELEBRATE
YOUR
FUNDRAISERS
Your fundraisers have put
themselves out there and done
one of the hardest things there
is to do – raise money!
Make sure your fundraisers
know how much you
appreciate them and all of
their efforts, even if they
didn’t reach their goal.
A personal phone call, email,
or tag on social media can go
a long way to make them feel
special. LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW

#GIVINGTUESDAYNOW FAQS
Answers to these questions are at:
https://charitysupport.gofundme.com/hc/en-
us/articles/360042301171--GivingTuesdayNow-FAQs
How does the matching program work?
How does my charity qualify?
Can my charity participate if we already have a campaign?
How and when will my charity receive the matching grant?
Can I raise money on behalf of a charity that I don't work for?
How can I make my campaign successful?
How can my charity get the money as quickly as possible?

#GIVINGTUESDAYNOW
RESOURCES
For additional Giving Tuesday campaign success tips check out these
resources:
#GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for
Success
10 Ways to Participate in #GivingTuesdayNow Without Asking for
Money
Nine Nonprofit Giving Tuesday Ideas You Need to Know
Optimize Your Giving Tuesday Email Campaign With This Guide

How to Start Your #GivingTuesdayNow Campaign with GoFundMe Charity's Free Tools

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