How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)

1. Takeaways From Today • The 6 elements that make a great nonprofit visual; • Examples from nonprofits that are making and sharing eye-catching graphics; • Free or low-cost tools that do not require any technical knowledge to use! #4GLearn @JuliaCSocial

2. Visuals Are Vital • On Facebook, videos are shared 12x more than links and text posts combined and photos are liked 2x more than text updates. • 42% of all Tumblr posts are photos. • On YouTube, 100 million users are taking a social action on videos every week. • Photo and video posts on Pinterest are referring more traffic than Twitter, StumbleUpon, LinkedIn, and Google+. • Wishpond found that 36% of all shared links on Twitter are photos! – Resource: M Booth, Simply Measured, Wishpond #4GLearn @JuliaCSocial

3. Creators & Curators • Creators – 54% of adult internet users that post original photos or videos online that they themselves have created. • Curators – 47% of adult internet users that take photos or videos that they have found online and repost them on sites designed for sharing images with many people. • Most people are a combination of both. – Resource: Pew Internet http://www.pewinternet.org/2013/10/28/photo-and-video-sharing- grow-online/ #4GLearn @JuliaCSocial

4. Do Not Steal Images • ONLY use legal images that you have the rights to edit and/or use. • Do not just go to Google Images and swipe something that looks great. • You can share, retweet and re-pin something from a brand’s social media account. #4GLearn @JuliaCSocial

5. Ask Yourself… What story are you going to tell? • Behind-the-scenes story • Success story • Impact story • Lessons-learned story • Founder’s story This photo: http://www.pinterest.com/pi n/79446380901159283/ #4GLearn @JuliaCSocial

6. Think Of Your Audience First Always think first about your audience & your community. • What will resonate with them? • What will they find compelling? This photo: http://www.pinterest.com/pin/ 79446380900936048/ #4GLearn @JuliaCSocial

7. Double Check Double check data! Double check photo permissions! This photo: http://www.pinterest.co m/pin/43016420187779 9959/ #4GLearn @JuliaCSocial

8. Take Some Time These tools take time. Don’t get discouraged. Keep learning. This photo: http://www.pinterest.c om/pin/430164201877 760549/ #4GLearn @JuliaCSocial

9. What Makes a Great Nonprofit Graphic? 1) Visually compelling. These photos: http://www.pinteres t.com/pin/7944 6380901181048 http://www.pinteres t.com/pin/1733 1828563312200 7/ #4GLearn @JuliaCSocial

10. What Makes a Great Nonprofit Graphic? 2) Tell a story. This photo: http://www.pinterest.com /pin/43016420187847 1786/ #4GLearn @JuliaCSocial

11. 3) Educate and inform. This photo: http://www.pinterest.com /pin/26493839054916 0626/ #4GLearn @JuliaCSocial

12. What Makes a Great Nonprofit Graphic? 4) Elicit emotion. This photo: https://www.facebook.co m/photo.php?fbid=10 150538648953305&se t=a.78410178304.732 55.28126338304 #4GLearn @JuliaCSocial

13. What Makes a Great Nonprofit Graphic? 5) Showcase impact. This photo: http://www.pinterest. com/pin/1546705684 2371754/ #4GLearn @JuliaCSocial

14. What Makes a Great Nonprofit Graphic? 6) Shareable. This photo: http://www.richardsol omonblog.com/2012/ 10/maria-corte-world- international- breast.html #4GLearn @JuliaCSocial

15. Use Infographics HubSpot found that brands that publish infographics increase their website and blog traffic an average of 12% over those that do not. This photo: http://visual.ly/what- infographic-2 #4GLearn @JuliaCSocial

16. Nonprofit Infographics http://us.movember.com/news/view/?id=7241 http://www.amnestyusa.org/about-us/amnesty-50- years/50-years-of-human-rights/us-maternal-health- crisis-facts http://blog.compassion.com/does-international-child- sponsorship-work/ http://whenyouwakeupamother.com/?p=1362 #4GLearn @JuliaCSocial

17. Nonprofit Infographics Collections for future research, inspiration: http://www.pinterest.com/kanter/nonprofit- m/kanter/nonprofitinfographics/ http://www.pinterest.com/nonprofitorgs/nonprofit-ads- posters-infographics/ http://www.stayclassy.org/blog/five-of-our-favorite- nonprofit-fundraising-infographics/ #4GLearn @JuliaCSocial

18. Tools to Create Great Graphics Infographics Infogr.am InfoActive.co Piktochart Easel.ly Venngage HubSpot – Free templates: http://offers.hubspot.com/how-to-easily- create-five-fabulous-infographics-in-powerpoint #4GLearn @JuliaCSocial

19. Tools to Create Great Graphics Quotes Quozio.com Recitethis.com Behappy.me QuotesCover.com Inspirably.com #4GLearn @JuliaCSocial

20. Tools to Create Great Graphics Enhance Photos UseChisel.com Pinwords.com PowerPoint PicMonkey.com Pixlr.com This photo: http://www.pinterest.com/pin/430164201878271362/ #4GLearn @JuliaCSocial

21. Tools to Create Great Graphics Photo Apps Shapely Piclab Marksta Piction Typic WordFoto • These photos: – https://itunes.apple.com/us/app/wordfoto/id414002091?mt=8 – http://www.pinterest.com/pin/64105994667679513/ #4GLearn @JuliaCSocial

22. Tools to Create Great Graphics My favorites Canva.com #4GLearn @JuliaCSocial

23. Tools to Create Great Graphics My favorites Pinstamatic #4GLearn @JuliaCSocial

24. My Two Cents You need to change the culture - completely. Start thinking visually and start thinking in “micro-content” terms. Stop with the excuses. You have interesting visuals even if you can’t show picture of cute animals and kids – that’s a cop out. #4GLearn @JuliaCSocial

25. My Two Cents Think of creating graphics as showing the world what you do and why you do it, in a compelling, interesting and easy-to-share way! Your nonprofit’s mission and impact are worth sharing if you get a little creative. #4GLearn @JuliaCSocial

26. Resources JCSocialMarketing.com JohnHaydon.com BethKanter.org NPTechForGood.com #4GLearn @JuliaCSocial

27. Free E-Book #4GLearn @JuliaCSocial http://jcsocialmarketing. com/resources/ultimate -guide-social-media- graphics/