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Spsp san diego 2012 poster julia last

  1. 1. Exploring Concepts of Materialism and Postmaterialism Julia Godzikovskaya, MA Candidate & Ryan Howell, PhD Background Method Table 2. Predicting SWB, maladaptive consumption, and its different types with materialism and  There is lack of clarity in defining concept of Participants (N = 288; 80% female; 82% ≤24 yr postmaterialism1,2 old) recruited from the SFSU student population B(SE) β materialism. completed an online survey. Model 1. Predicting SWB, R 2 =  Few have explored concept of non- .131*** materialism. Results & Discussion Materialism -.26(.06)-.29***  Theory of postmaterialism (Inglehart, 1990):  Materialism measures were strongly Postmaterialism .12(.08) .11 • materialism is an enduring emphasis on intercorrelated (average r = .57) suggesting Model 2. Predicting Maladaptive Consumption, 2 = .215*** R physical and economic security; that popular definitions of materialism share a Materialism .31(.05) .38*** large conceptual overlap. • postmaterialism is an enduring emphasis on Postmaterialism -.16(.07) -.15* nonmaterial goals and quality of life;  Postmaterialism measures had weaker interrelations (average r = .25) suggesting that Model 3. Predicting Compulsive Buying, R 2 = • materialism and postmaterialism are the .187*** postmaterialism is a broader construct than Materialism .38(.06) .45*** opposite ends of one dimension. materialism. correlations between Table 1. Pearson Postmaterialism -.03(.07) -.03 Current Study aggregated measures of Materialism, Model 4. Predicting Material Buying, R 2 = Postmaterialism, Maladaptive Consumption .225*** Using the framework of postmaterialism theory, Behaviors, and SWB Materialism .32(.10) .23** the current study seeks to clarify: 1 2 3 4 Postmaterialism household income,-.57(.12)-.31***  whether popular definitions of materialism in 1. Materialism - 1 2 Controlling for age, gender, and response bias. Interaction between materialism and postmaterialism was not psychology and consumer research and the 2. Postmaterialism -.57** - significant. 3 * p < .05; ** p < .01; *** p < .001 definition proposed by the postmaterialism 3. Maladaptive .49**-.39** - theory describe distinct or overlapping Consumption Behaviors  Results of regression analyses suggest that constructs; 4. SWB -.43** .31**-.30** - materialism and postmaterialism have ** p < .01 different implications for consumption  the concept of postmaterialism and its relations with materialism, maladaptive  Correlational results suggest that materialism behaviors and and postmaterialism may in fact be one- SWB and should be measured separately in consumption behaviors, and subjective well- dimensional. future studies. being (SWB). Measures • Experiential Buying Tendency Scale (Howell, Selected References Pchelin, & Iyer, 2011); Ger G. & Belk, R.W. (1996). Cross-cultural differences in Materialism reverse-scored to assess material buying materialism. Journal of Economic Psychology, 17(1): 55-77. • Materialism Scale (Ger & Belk, 1996) tendency Howell, R. T., Pchelin, P., & Iyer, R. (2011). The preference for experiences • Material Values Scale (Richins, 2004) • Credit Card Misuse Scale (Roberts & Jones, over possessions: Measurement and construct validation of the experiential buying tendency scale. The Journal of Positive Psychology, • Aspiration Index (Kasser & Ryan, 1993) 2001 (415), 1-43. • Revised Materialism-Postmaterialism Index • Self-reported debt Inglehart, R. (1990). Culture shift in advanced industrial society. (Giacalone & Jurkiewicz, 2004) Princeton, NJ: Princeton University Press. SWB Kasser, T., & Ryan R. M. (1993). A dark side of the American dream: Postmaterialism • Satisfaction With Life Scale (Diener, Emmons, Correlates of financial success as a central life aspiration. Journal • Postmaterialism Index (Abramson & Inglehart, Larson, & Griffin, 1985) of Personality and Social Psychology, 65(2), 410-422. Richins, M. (2004). The material values scale: Measurement 1995) • Subjective Happiness Scale (Lyubomirsky & properties and development of a short Form. Journal of Consumer • Revised Materialism-Postmaterialism Index Lepper, 1999) Research, 31, 209-219.

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