3D Interactive Media Kit: Performance Email, Performance Display, Lead Generation, Trading Desk, Mobile Advertising

1. The
Premium
Adver-sing
Sales
Network

2.
3dinterac-ve
(3di)
is
a
leading
digital
adver-sing
sales
network
spanning
Australia
and
New
Zealand.
We
are
a
team
of
experts
connec9ng
premier
permission
databases
and
digital
media
proper-es
with
media
agencies
and
adver-sers,
providing
advice
across
email,
performance,
data
,
lists,
research,
promo9ons
and
display.

3. Experts in

4. Our clients

5. Phone: 1300 802 572
expert@3dinteractive.com.au
www.tpn.com.au
Email options
Premium CPM Discount CPM (7 day send) Discount CPM (bulk send) Performance Email
Advantages Advantages Advantages Advantages
• Known list • Price • Price • Price
• Up to 50 different targeting criteria • Known list • Known list • No CPM wastage
• Any send time/date • Up to 50 different targeting criteria • Effective mass communication • Free sends and opens
• Non incentivised (option) • Guaranteed clicks
Disadvantage Disadvantage
• Over 20 list to choice from • Limited lists • Limited lists • Lower minimum spend
• Increased reach • Includes some incentive • Limited availability Disadvantage
• Exclusive audiences • Uneven delivery over a week • Includes some incentive • Exact list Unknown
Disadvantage • Limited to; location, age, gender • Exact targeting Unknown
• Price • Higher minimum spend • Uneven delivery over a month
Minimum Spend Minimum Spend Minimum Spend Minimum Spend
$5,000 $5,000 $15,000 $2,500
CPM $180 to $350 CPM $150 CPM $100 CPC From $1
Set-up $400 Set-up $400 Set-up $400 Set-up $400
Formats HTML, text Formats HTML, text Formats HTML, text Formats HTML, text
Database Demographic 1 Email passed on
EMAIL SEND WEBSITE
Database Demographic 2
Database Demographic 3
www.3dinteractive.com.au TPN is available through

6. Phone: 1300 802 572
expert@3dinteractive.com.au
www.tpn.com.au
Great Sites
Overview Demographics – Australia Rate card – Australia
Great Sites (a wholly own subsidiary of Q Ltd ASX:QXQ) Email/Postal Campaigns
is a comprehensive online membership portal which Records Purchased Cost Per Thousand
features online surveys, offers, and research for its 500,000
0 – 10,000 $310CPM
members and advertisers .
10,001 – 25,000 $280CPM
Great Sites is a leader in the collection of detailed 25,001 - 50,000 $250CPM
demographic, lifestyle and purchasing data of consumers 50,001 - 150,000 $230CPM
in Australia, New Zealand and the United Kingdom. 150,000 + emails $180CPM
This information provides advertisers, marketers and
researchers with the ability to deliver highly targeted and Set-up $400 per creative
efficient direct-to-consumer marketing communications.
Great Sites assist clients in cost effectively targeting, Formats Email Creative - HTML, text
capturing and interacting with select groups of highly Delivery 95%
qualified consumers either online, offline or via mobile Guarantee
communications.
All of the interactions between Great Sites, consumers,
advertisers, marketers and researchers are on an opt-in, Sample creative
permission basis.
Great Sites have offices in Australia, New Zealand, and
has representation agreements in the United Kingdom and
is a digital asset owned by the Q Ltd Group
Priority Scheduled Email Campaigns (CPM)
Your email campaign is delivered to your target market at
the time you choose.
Emails also appear in members ‘virtual inbox’ on our
web-site to maximise click-thru rates. For B2C campaigns
greater than 10,000 members, we can share the campaign
on social networks.
Other Campaign options
• Co-Registration for Lead generation
• Postal and Telemarketing Data
www.3dinteractive.com.au TPN is available through

7. TPN
operates
across
an
extensive
network
of
Australian
and
New
Zealand
sites
and
email
lists,
offering
campaigns
that
deliver
both
branding
and
direct
response.
Services
include
Display
(banners),
Text
links,
Email
ads
and
Lead
genera9on.
www.theperformancenetwork.com.au

8. Phone: 1300 802 572
the performance network
expert@3dinteractive.com.au
Performance Email
www.tpn.com.au
Overview the performance network
How it works Rate card
Email Network Size:
Co-registration
Our network of email lists is constantly growing as we CPC $1
partner with more database owners every month. We
currently have access to 7 million Australian email EMAIL SEND Set-up $400 per creative
records across the network. Formats Email Creative - HTML, text
Targeting Options
• Location
• Age
• Gender
Database Demographic 1
Sample creative
Delivery period
4 weeks minimum
Minimum Spend
Database Demographic 2
$5,000
E-mail databases
Please go to http://bit.ly/tpnlists to see full list
Database Demographic 3
Why cost per click e-mail?
• nly pay for people interested in your product
O
• ree email sends (No CPM)
F
• Free email opens
• Huge reach via multiple databases
• Cost effective mass communication
• onsumers keep and forward emails maximizing
C Email passed on
response
Examples (e-mail Library)
Please go to http://bit.ly/emailcreatives to see example
e-mail campaign creatives.
WEBSITE
www.3dinteractive.com.au TPN is available through

9. Phone: 1300 802 572
the performance network
expert@3dinteractive.com.au
Co-registration
www.tpn.com.au
Description Categories Rate card
Co-registration (co-reg) is a form of online lead Advertisers can use the following bands as a guide for Co-Registration Campaigns (PRICE GUIDE ONLY)
generation that involves asking consumers if they would indicative costs.
Band CPL (email only)
like to be contracted by an advertiser about a specific
Band Typical Category
offer or product. If they opt-in then their details are A $2.00CPL
automatically sent from the website displaying the ad to A Competitions, Incentivised, Promotions, B $4.00CPL
the 3rd party advertiser. Large Discounts, Free Samples.
C $8.00CPL
Benefits
B Entertainment & Leisure, Communications
• Only pay for actual leads Band CPL (email + post or phone)
& Computers, Retail, Community & Public
• Use pre-qualifying questions A $3.00CPL
Service, Recruitment Alcoholic beverages,
• Build e-mail marketing list
Education & Learning, Health & Beauty, B $6.00CPL
• Constant stream of phone number leads
FMCG, Home Products, Real Estate,
• Integrated campaign across e-mail, post & Phone C $12.00CPL
Travel & Accommodation.
• Build your own postal DM marketing list
• TPN manages payment distribution C How does it work?
Finance (Banking & Investing), Insurance,
Band CPL (email + post + phone)
• Budget control Motor Vehicles, B2B. A $4.00CPL
Technology B $8.00CPL
• Data validation
Format C $16.00CPL
• Targeting
• 90 characters of text
• Automatic budget control
• Must ask users permission
• Remove duplicates Set-up fee (per question) $400
• Must name advertiser
• Integrate with your CRM or bespoke solution
Volume
Example * i $
f only phone or post is required the “email + post or phone”
Would you like Real Insurance to contact you with a rate applies
Website Registers on
Between 300 - 10,000 leads per month depending on Completes Lead provided
** f only phone and post is required the “email + post + phone”
i
pet insurance quote?
user
advertiser category. GSS Website question rate applies to Advertiser
$
Website Registers on Completes TPN Lead provided
user GSS Website question Technology to Advertiser
www.3dinteractive.com.au TPN is available through

10. Phone: 1300 802 572
the performance network
expert@3dinteractive.com.au
Trading Desk www.tpn.com.au
Overview the performance network
How it works Rate card
Experts in Performance Email
• Social Media Advertising CPM $2 to $5
• Ad Network & Ad Exchange Management
• Reaching Target Site Verticals
• Reaching Target Audience
TRADING
DESK + TPN
TECHNOLOGY
Set-up
Formats
$400
250x300 120x600 728x90
the performance network
• Campaign Optimisation (CTR or CR) 80x80 text
Co-registration
Targeting
• Location
• Age Sample creative
• Gender
• Interest TARGET
• Purchase Intent AUDIENCE
• Site/Content Vertical
Delivery Period
4 weeks minimum
Minimum Spend SOCIAL
$5,000
Networks, Exchanges and Sites Covered
• Admeld
• Facebook
• Google AdExchange DEMAND SIDE
• Linkedin PLATFORM
• Open Market
• Pubmatic
• Rubicon
Why use a Trading Desk
• All of the benefits without the hassles
• Budget management, not too slow or too fast
• Experienced traders run your campaign
WEBSITE
• Robust technology delivers results
www.3dinteractive.com.au TPN is available through

11. Phone: 1300 802 572
the performance network
expert@3dinteractive.com.au
Performance Display www.tpn.com.au
Product Overview Type of Campaigns Advertiser Opportunity
the performance network
TPN is a “true performance” network (CPC/CPA)
Lead Generation $ Targeted Popular Campaigns Ad Format
providing access to a diverse network of quality Utilising advanced targeting options, they are delivered
Australian websites. as fast as possible against a specific target audience High Priority (CPC) IAB Display
and take precedence over all campaign types. Low Priority (CPC) IAB Display, Email, Button
The response rates are maximised by presenting the Ads, Text Ads/Links
Branding
right ad to the right user at the right time using the latest
the performance network Creative is primarily brand focused and call to action is
ad targeting and optimisation technology, enhanced by
Trading Desk
unique user data analysis.
less obvious. Click Through Rates (CTR) are lower than
normal direct response performance campaign (<0.05%).
They are delivered evenly over the campaign period. Other Campaigns Ad Format
TPN offers a range of campaigns types and can
accommodate a range of rates. High Priority (HP) Targeted (Geo) IAB Display
Used when a defined budget needs to be spread over
the performance network
a defined campaign period. These are often used to Targeted (Retargeting) IAB Display
Statistics Performance Email promote a wider campaign or specific promotion. Branding IAB Display
Type Quantity Take priority after Targeted & Branding as inventory
forecasting is used to ensure they are delivered within Branding (Video) IAB Display (Video)
Websites in network 684
the campaign period. Low Priority (CPA) IAB Display, Email, Button
Impressions the performance network month
120 million per Ads, Text Ads/Links
Low Priority (LP)
Clicks Co-registration
220,000 per month Can be placed at any rate and compete with each
other in an eCPM based auction and determines which
e-mail 7 million
campaign gets the majority of available spare inventory
each hour. Effective Cost Per Thousand Ad Impressions
(eCPM) is affected by the Cost per Click (CPC) or Cost
per Acquisition (CPA) rate paid and the Click Through
Rate (CTR) or Conversion Rate (CR). Delivery of these
campaigns cannot be guaranteed.
Website Browses TPN Clicks on Visit
user network websites Technology banner website
www.3dinteractive.com.au TPN is available through

12. Phone: 1300 802 572
the performance network
expert@3dinteractive.com.au
Mobile www.tpn.com.au
Overview the performance network How it works Sample creative
Performance Display
Mobile SMS campaigns offer the highest open rates of
any digital media. Our advanced targeting capabilities
allow over 50 filters on more than 300,000 mobile
ONLINE
numbers. 3di’s expert media team sends thousands DATA COLLECTION
of permission SMS offers per month while adhering to
the performance network
strict SPAM compliance checks.
Lead Generation $
Why Mobile Advertising?
• Comprehensive targeting capabilities TRANSMISSION
• Unparalleled delivery and open rates
• Instant response
• Offers sent ‘on-the-go’ performance network
the
Trading Desk
Targeting
• Location
• Age
• Gender TARGET Statistics
• Time the performance network AUDIENCE
• here are now more mobile phones than people in
T
Turnaround Performance Email Australia
3 days • ver 5 trillion SMS were sent over wireless networks
O
in 2010, which is over 160,000 messages every
Minimum Spend
second.
$5,000
• 5% of all text messages are delivered within 10
9
the performance network
seconds
Rate card Co-registration • 98% open rate
• he world has about 1.2 Billion PCs and about
T
STORE 1.6 Billion TVs. In 2010 there were 1.4 Billion new
Per record $0.35
handsets sold
send $0.10 per name
Set-up $400
WEBSITE
Format 130 characters including
spaces
www.3dinteractive.com.au TPN is available through

13. 3DI
Contact:
Julia
Chernoukha
julia@3dinterac-ve.com.au
(02)
9339
6724