Facebook developers' mission is to help mobile developers to build, grow and monetize their applications. This presentation is about the Facebook mobile platform and best practices from fastest growing mobile companies.
17. MORE CONTROL
I want to control the information that is shared with apps
2014
18. MORE CONTROL
I want to control the information that is shared with apps
MORE CLARITY
I want to understand when an app will post to Facebook
2014
19. MORE CONTROL
I want to control the information that is shared with apps
MORE CLARITY
I want to understand when an app will post to Facebook
ONLY ASK FOR WHAT YOU NEED
I feel that apps often ask for too many permissions
2014
20. 2014
MORE CONTROL
I want to control the information that is shared with apps
MORE CLARITY
I want to understand when an app will post to Facebook
ONLY ASK FOR WHAT YOU NEED
I feel that apps often ask for too many permissions
LET ME BE ANONYMOUS
I want to log in without Facebook sharing any information from their profiles
21. MORE CONTROL
I want to control the information that is shared with apps
MORE CLARITY
I want to understand when an app will post to Facebook
ONLY ASK FOR WHAT YOU NEED
I feel that apps often ask for too many permissions
LET ME BE ANONYMOUS
I want to log in without Facebook sharing any information about me
2014
22.
23.
24.
25. MORE CONTROL
I want to control the information that is shared with apps
MORE CLARITY
I want to understand when an app will post to Facebook
LET ME BE ANONYMOUS
I want to log in without Facebook sharing any information about me
2014
ONLY ASK FOR WHAT YOU NEED
I feel that apps often ask for too many permissions
27. MORE CONTROL
I want to control the information that is shared with apps
MORE CLARITY
I want to understand when an app will post to Facebook
ONLY ASK FOR WHAT YOU NEED
I feel that apps often ask for too many permissions
LET ME BE ANONYMOUS
I want to log in without Facebook sharing any information from their profiles
28.
29.
30. WHY ANONYMOUS LOGIN?
1. People can try or use apps
without sharing info from their
Facebook profiles
2. Apps can build cross-device
experiences with a stable ID
3. Easily upgrade a person to a
social experience later through
Facebook Login
31. AVAILABILITY & TIMING
Available now on iOS, Android & Web
Apps created before April 30th 2014:
--> must upgrade by April 30th 2015
Apps created after April 30th 2014:
--> Use new Login Dialog & v2.0 by default
Limited Beta - Sign up today
43. SEGMENTS
People and Actions You Care About Measurement of Those Actions
Large spenders FBAppEventNamePurchased
Those who reached only level 2 FBAppEventNameAchievedLevel
Active users FBAppEventNameActivatedApp
46. BEST PRACTICES
Integrated in the fb SDK… just add a line of code
Use demographics data to build best app / ads
Build your funnel with tags and cohorts
53. Your backend in the cloud Parse Core
Save data to
and fetch data
from Parse
Run custom
app code on
Parse’s servers
Easily manage
user accounts
and sessions
54.
55. Push notification as a service Parse Push
Advanced Push targeting
Push scheduling and expiration
Web console, Rest API or Client SDK
56.
57. Know more about your app & users
Measure App
Usage
Parse Analytics
Build your custom
events
Growth & retention
analytics
58.
59. Parse Push
Up to 1,000,000
recipients
$0.05/ 1K
additional recipient
Parse Core
Up to 30
requests/sec
$100 / month
per 10 additional req/sec
Parse Analytics
Unlimited
Data points
Free
60. Data Transfer
2TB
$0.10 / month
per additional GB
File Storage
20GB
$0.03 / month
per additional GB
Data Storage
20GB
$15 / month
per additional GB
69. App Store > 1 Million Apps
Google Play > 1 Million Apps
You are here
70. MOBILE APP ENGAGEMENT AD
How it works
Mobile App
Engagement Ad
Deep linked to specific
location within app
71. Mobile app ad to
engage existing user
CONNECTING THE DOTS
Mobile app ad to
install your app
App now available
on device
Switches user into
app by a deep link
Installed from
app store
72. MOBILE APP ADS WORK
60%+
Penetration
among
top grossing
apps
350M
Installs driven
73. ROI Positive and CTR above !!
2.5%
!!
in the first week of the
campaign in the UK
#283 to #2
in under 5 days in the
U.S. top Apple App store
paid iPhone apps
74. BEST PRACTICES
Target w. Demographics, Interest, Devices
Be Marketers: format, numbers, content
Test, Test, Test
Work with a Preferred Marketing Developer