18. Big
goals
in
small
moments
90%
of
smartphone
users
have
used
their
phone
to
make
progress
toward
a
long
term
goal
or
multi-‐step
process
while
“out
and
about."
69%
more
likely
to
buy
from
mobile
sites
or
apps
that
help
them
easily
find
answers
to
questions
19. Go
18
days
>
2
million
unique
visitors
to
web
>
651,000
red
flags
planted
Champion
>
4,000
25. Be
There
90%
of
smartphone
users
are
not
absolutely
certain
of
the
specific
brand
they
want
to
buy
from
when
they
are
beginning
looking
for
information
online
1
in
3
smartphone
users
has
purchased
from
a
company
of
brand
other
than
they
one
intended
to
because
of
information
provided
in
the
moment
they
searched
46%
studies
have
shown
that
you
can
increase
unaided
brand
awareness
by
46%
simply
by
showing
up
in
mobile
search
ad
results
51%
more
than
half
of
smartphone
users
have
discovered
a
new
company
or
product
when
conducting
a
search
on
their
smartphones
42. Action
Plan
Monday
Morning
◦ Designate
someone
to
lead
the
effort
to
determine
micro
moments
Next
90
Days
◦ Map
steps
to
address
each
micro
moment
◦ Create
action
plan
to
create
love
and
loyalty
by
meeting
needs
in
the
micro
moments
Next
12
Months
◦ Execute
changes,
remeasure,
repeat