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App-ocalipsis: El fin de las aplicaciones móviles

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¿Qué pasaría si todo lo que te han enseñado de apps móviles no fuese verdad? Esta presentación ofrece muchos datos reales que demuestran que estamos viviendo los últimos días de las aplicaciones móviles tal como las conocemos.

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App-ocalipsis: El fin de las aplicaciones móviles

  1. 1. App-ocalipsis: el fin de las apps móviles Juan Eladio Sánchez Rosas
  2. 2. ¿Quién soy? Trujillano, mozillero y observador del mercado móvil
  3. 3. Primero, lo primero El mercado de sistemas operativos móviles
  4. 4. Tendencias en el mundo móvil • iOS controla el mercado de gama alta. Vision Mobile, Developer Economics Q3 2015: State of the Developer Nation • Android controla casi todo lo demás.
  5. 5. Tendencias en el mundo móvil • Windows Phone está muerto, ¿larga vida a Windows 10? • La web móvil esta reapareciendo de manera constante. Vision Mobile, Developer Economics Q3 2015: State of the Developer Nation
  6. 6. Entonces, ¿me vuelvo desarrollador de apps? ¿Y soy popular?
  7. 7. Hemos vivido una mentira
  8. 8. El app-ocalipsis O lo que no quieren que veamos
  9. 9. “Todos pueden/saben descargar una app” ¡Es magia!¡Es magia!
  10. 10. Apps descargadas por mes The U.S. Mobile App Report 2014 Realidad: 2/3 de usuarios NO DESCARGAN apps
  11. 11. “Haz una app y te volverás rico” De los creadores de “Haz una startup y te harás millonario” llega
  12. 12. Ganancias mensuales de apps Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation Realidad: 2/3 de desarrolladores de apps en Android en el mundo NO puede vivir del sus apps.
  13. 13. “Lanza tu app y serás popular” En Twitter, Facebook, ... ¿Tinder?
  14. 14. Top apps (EEUU) 1.Facebook 2.Youtube 3.Google Play 4.Google Search 5.Pandora 6.Google Maps 7.Gmail 8.Instagram 9.Apple Maps 10.Yahoo Stocks 11.iTunes Radio 12.Facebook Messenger 13.Yahoo Weather Widget 14.Twitter 15.The Weather Channel 16.Google+ 17.Netflix 18.Snapchat 19.Amazon Mobile 20.Pinterest The U.S. Mobile App Report 2014
  15. 15. Top apps / visitas únicas (EEUU) 1.Facebook 2.Youtube 3.Google Play 4.Google Search 5.Pandora 6.Google Maps 7.Gmail 8.Instagram 9.Apple Maps 10.Yahoo Stocks 11.iTunes Radio 12.Facebook Messenger 13.Yahoo Weather Widget 14.Twitter 15.The Weather Channel 16.Google+ 17.Netflix 18.Snapchat 19.Amazon Mobile 20.Pinterest The U.S. Mobile App Report 2014
  16. 16. Realidad: Sólo empresas grandes pueden llegar a posicionar sus apps como populares. Excepción: apps de mensajería
  17. 17. Top apps instaladas (España) 1.Whatsapp 2.Skype 3.Telegram 4.Facebook Messenger 5.Line 6.Viber 7.Snapchat 8.Tango 9.Kik 5to Informe estado de las apps en España Todas son de mensajería
  18. 18. “Sólo necesitas saber Java, y ya” Hacer una app en Android es fácil
  19. 19. Fragmentación en Android Android Fragmentation Visualized (August 2015)
  20. 20. No hay “un” navegador en Android The Android Browser by HTML5test
  21. 21. ¿Entramos en negación?
  22. 22. evidente O vemos más allá de lo
  23. 23. Dinero = empresas (¡obvio!)
  24. 24. Dinero = iOS • Un usuario promedio de iOS vale por cuatro usuarios de Android • Más dispuesto a comprar • Más dispuesto a gastar IBM Digital Analytics Benchmark Hub
  25. 25. Eso era el camino fácil Ahora viene el difícil
  26. 26. Herramientas, herramientas, herramientas • Ad networks • Cloud computing • Push notifications • Cross-platform tools
  27. 27. Herramientas, herramientas, herramientas • User analytics • Beta testing • Games development tools ...
  28. 28. Demasiada información (y no puse toda la lista)
  29. 29. Apps <> dinero (aún) • En el Black Friday 2014 de Estados Unidos, sólo el 3% de las compras se realizaron vía apps, el resto fueron vía una web (accedida desde el móvil o desktop) Mobile Web is retail’s big winner and loser for holiday shopping
  30. 30. Tal vez estamos pensando demasiado en el exterior Quizá si
  31. 31. Mercados emergentes • Pobre conexión a Internet • Es imposible comprar equipos de gama alta / media • Pero son los mercados que CRECERÁN MÁS AHORA Y EL FUTURO CERCANO
  32. 32. AHORA todos aman los mercados emergentes • Android ONE • Tizen • Sailfish ... pero alguien ya llegó antes
  33. 33. Firefox OS • 48 países (incluyendo India, Bangladesh, África) • 17 smartphones Firefox OS - Dispositivos y disponibilidad
  34. 34. Firefox OS en Perú • ZTE Open C2 (S/.189) Catálogo Movistar – Precios y disponibilidad
  35. 35. ¿Qué necesito para hacer apps en Firefox OS? • Si sabes hacer una web, sabes hacer una app para Firefox OS
  36. 36. Quizá no necesitas elegir una sola plataforma
  37. 37. HTML5 ya es mainstream • Los desarrolladores móviles ya sabe HTML5 • Sólo les falta apostar más por la web móvil
  38. 38. Los amigos de JavaScript son iOS y Android Las apps de iOS9 y Android pueden incluir una vista web que tiene el mismo rendimiento que mostrar la página en el navegador por defecto.
  39. 39. Un solo desarrollo, muchas plataformas
  40. 40. Una pequeña tarea Sólo por curiosidad
  41. 41. Piensa en una app Que te gustaría hacer
  42. 42. ¿Necesitas ideas? Aquí te van algunas
  43. 43. Antes de construir Piensa, ¿quién usará mi app? ¿Qué problema voy a resolverle?
  44. 44. Juega con patrones de diseño O conoce los que ya existen
  45. 45. mobile-patterns.com
  46. 46. Webmaker webmaker.org
  47. 47. Y una última cosa más O quizá dos
  48. 48. Curso de Firefox OS • mozilla.pe/dev
  49. 49. MozillaPerú en Youtube • mozilla.pe/video
  50. 50. ¡Gracias! • Juan Eladio Sánchez Rosas about.me/juaneladio Mozilla Perú mozilla.pe/unete

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