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Fernando Herrera - El doble milagro de la fibra óptica en España
Evolución de despliegues 2007-
2013
ADSL HFC Others Total
Telefónica 4.313.000 - - 4.313.000
Ono 49.000 1.227.000 0 1.277.000
Orange 701.000 - - 701.000
ya.com 442.000 - - 442.000
Tele2 258.000 - - 258.000
Jazztel 240.000 - - 240.000
Euskaltel 5.000 159.000 4.000 168.000
R 2.000 114.000 0 117.000
Telecable - 81.000 - 81.000
Others 34.000 - 29.000 63.000
Total 6.045.000 1.581.000 34.000 7.660.000
xDSL HFC FTTH Others Total
Telefónica 5.114.002 0 597.888 429 5.712.319
Ono 70.138 1.466.363 0 0 1.536.501
Orange 1.692.543 0 0 0 1.692.543
Vodafone 954.606 0 0 0 954.606
Jazztel 1.429.393 0 428 0 1.429.821
Euskaltel 2.086 254.186 0 3.722 259.994
R 21.605 192.618 0 0 214.223
TeleCable 0 113.129 7.924 641 121.694
Others 30.359 49.218 3.078 57.482 140.137
Total 9.314.732 2.075.514 609.318 62.274 12.061.838
2007 2013
Fuente: CMT Annual Report, 2007 Fuente: CMT Annual Report, 2013
Secuencia de eventos
• 2007: Telefónica comienz despliegue FTTH
• 2012: Telefónica lanza Fusión
• 2012: Acuerdo Jazztel–Telefónica para compartir
FTTH
• 2013: Acuerdo Orange-Vodafone para compartir
FTTH
• 2014: Vodafone compra ONO
• 2015: Orange compra Jazztel
• 2009: Acceso mayorista FTTH para más de 20
Mbps sin regular
• 2013: Creación CNMC
Planes de despliegue de NGN
El mercado como proceso dinámico de
descubrimiento
Interaction of market process and regulation
1) Telefónica spots a business opportunity (4-play products)
2) High take up of Fusión is interpreted as a success.
3) Rest of operators launch their own 4-play package.
– Using wholesale regulated services together with retail price control,
they can replicate 4-play products on DSL
– Replication using regulated services not possible for packages with
speeds above 30 Mbps
1) As a consequence:
– Telefónica increases the pace of FTTH deployment
– Operators have to look for alternative ways to imitate Telefónica.
Cable operators - Mobile virtual services bundled with DOCSIS 3.0 services
Jazztel - Deployment of own FTTH network (agreement with Telefónica)
Vodafone, Orange - Wait-and-see, pressure on regulator, own agreement
Entrepreneurial process of Fusión
Creation Phase Imitation Phase
Imitative process: Vodafone and Orange
=
Medium Speed (achievable
with xDSL)
High Speed
2-Play Fixed Broadband+ Fixed Voice 4-Play Fixed (Broadband + Voice) + Mobile (Broadband + Voice)
18 %
Prices 4-Play (Entry Offer) vs 2-Play
18 %
=
=
(*) Available only on-line
4-Play cheaper than 2-Play
(*)
(*)
4-Play cheaper than 2-Play
Data as of January 2014

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Fernando Herrera - El doble milagro de la fibra óptica en España

  • 2. Evolución de despliegues 2007- 2013 ADSL HFC Others Total Telefónica 4.313.000 - - 4.313.000 Ono 49.000 1.227.000 0 1.277.000 Orange 701.000 - - 701.000 ya.com 442.000 - - 442.000 Tele2 258.000 - - 258.000 Jazztel 240.000 - - 240.000 Euskaltel 5.000 159.000 4.000 168.000 R 2.000 114.000 0 117.000 Telecable - 81.000 - 81.000 Others 34.000 - 29.000 63.000 Total 6.045.000 1.581.000 34.000 7.660.000 xDSL HFC FTTH Others Total Telefónica 5.114.002 0 597.888 429 5.712.319 Ono 70.138 1.466.363 0 0 1.536.501 Orange 1.692.543 0 0 0 1.692.543 Vodafone 954.606 0 0 0 954.606 Jazztel 1.429.393 0 428 0 1.429.821 Euskaltel 2.086 254.186 0 3.722 259.994 R 21.605 192.618 0 0 214.223 TeleCable 0 113.129 7.924 641 121.694 Others 30.359 49.218 3.078 57.482 140.137 Total 9.314.732 2.075.514 609.318 62.274 12.061.838 2007 2013 Fuente: CMT Annual Report, 2007 Fuente: CMT Annual Report, 2013
  • 3. Secuencia de eventos • 2007: Telefónica comienz despliegue FTTH • 2012: Telefónica lanza Fusión • 2012: Acuerdo Jazztel–Telefónica para compartir FTTH • 2013: Acuerdo Orange-Vodafone para compartir FTTH • 2014: Vodafone compra ONO • 2015: Orange compra Jazztel • 2009: Acceso mayorista FTTH para más de 20 Mbps sin regular • 2013: Creación CNMC
  • 5. El mercado como proceso dinámico de descubrimiento
  • 6. Interaction of market process and regulation
  • 7. 1) Telefónica spots a business opportunity (4-play products) 2) High take up of Fusión is interpreted as a success. 3) Rest of operators launch their own 4-play package. – Using wholesale regulated services together with retail price control, they can replicate 4-play products on DSL – Replication using regulated services not possible for packages with speeds above 30 Mbps 1) As a consequence: – Telefónica increases the pace of FTTH deployment – Operators have to look for alternative ways to imitate Telefónica. Cable operators - Mobile virtual services bundled with DOCSIS 3.0 services Jazztel - Deployment of own FTTH network (agreement with Telefónica) Vodafone, Orange - Wait-and-see, pressure on regulator, own agreement Entrepreneurial process of Fusión Creation Phase Imitation Phase
  • 8. Imitative process: Vodafone and Orange = Medium Speed (achievable with xDSL) High Speed 2-Play Fixed Broadband+ Fixed Voice 4-Play Fixed (Broadband + Voice) + Mobile (Broadband + Voice) 18 % Prices 4-Play (Entry Offer) vs 2-Play 18 % = = (*) Available only on-line 4-Play cheaper than 2-Play (*) (*) 4-Play cheaper than 2-Play Data as of January 2014