Part 2 of the SUCC training

1. Marketing tools to boost your sales!

2. Always set Goals
Be sure to have a
Parent Meeting
Communicate
throughout the sale
Do have Booth Sales

3. MM
$2.5
$1.5
$1.0
$0.5
$0
This material has been prepared by Interbake Foods solely for the internal use of customer and contains confidential and trade secret information. The use,
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4. America’s Best Cookies!
Thanks-A- Shortbread
Thin Mints Peanut Butter Patties® Caramel deLites® Peanut Butter Sandwich

7. Volunteer Guides by Program Level

10. Complete
online
cookie
experience
for girls!

11. Before the Sale
Where do I get information on troops that will
participate?
What materials will troops need to make the sale
successful?
How will I set up for delivery day?
Reserve your delivery location
Seek Volunteers
Recheck delivery location and volunteers the
week of delivery
Assign Volunteers Tasks

14. Action: T=Troop
C=Cupboard
B= Bank
Troop is checked as Active
D=Delivery Station
Double check that the
information is correct
Check or change Contact and email
information

15. Cookies 2012
Inventory Management for the
Service Unit Cookie Chair.

16. Why and how do we manage inventory?
Who owns the cookies in your Service
Unit?
Assisting New Troops with Initial Orders.
Assisting existing Troops with Initial
Orders.
Planning for Service Unit Cupboard.
Troop planning for first two weekends on
Cookie Orders

17. How do SU Goals Relate to
Inventory Management?
Why are you the Service Unit Cookie Chair?
No really Why?
Inventory management (YOU!!)
Sales increase +10% over
End of sale inventory return less than 1.5% of
total inventory picked up throughout sale

18. Step 1: Initial Orders From Troops
Troop Initial Orders are due to SU Cookie Chair 12/5
Distribute Last Year sales numbers to troops by your
November Service Unit Meetings
Initial Orders must be input by Troops into SNAP
 Cookies Now! at the Fort Worth Zoo
 2 Week booth sale supply

New Troop Guidance

19. Cookies Now! At the Fort Worth Zoo
Changes to Cookies Now! at the Fort Worth Zoo:
4 Cases of Thin Mints
2 Cases of Caramel deLites
2 Cases of Peanut Butter Patties
1 Case of Lemonades
1 Case of Peanut butter Sandwiches
1 Case Shortbreads
1 Case of Thanks-A-Lot
No Shout Outs will be given out at Cookies Now!
TOTAL of 12 Cases given this year!!
Last Date for Cookies Now! Money MUST be turned in or cookies exchanged or
returned by January 17th.

20. New Troop Ordering Suggestion
would be the following:
24 boxes of Thin Mints
12 boxes of Caramel deLites
12 boxes of Peanut Butter Patties
6 boxes of Lemonades
6 boxes of Peanut butter Sandwiches
6 boxes Shortbreads
6 boxes of Thanks-A-Lot
3 boxes of Shout Outs
TOTAL of 75 Boxes for their initial o

21. SNAP Troop Initial Order
Under Cookies select
Initial Order
Cases at the bottom.
They will need to
not

22. Step 2: Initial Orders from Service Units
SU Initial Orders are due to Council 12/8
Tools:
ABC Cookie Calculator
You will need the following:
SNAP Troop Initial Orders input into SNAP
Input cupboard order (finalized by council)
Number of Girls going to Cookies Now!
Last Years Troop sales

23. Step 3: Inventory Management
Throughout the Sale
Planning
For EVERYTHING!!!!
Troop reorders / Booth Sale requests
Difference
Booth Sale dates/times at least 2 weeks in advance
Troop reorders to SU no later than 7 PM Sunday(suggested).
SU Cookie needs
SU reorders to council by 9:00- 10:00 PM Sunday (no exception).
Communication
Within your SU

24. Weekly Inventory Counts
and Reorder Form
Service Unit Cookie Chair Inventory Report & Cookie Request Form
Sunday's
Due To: Judy Treacy jtreacy@gs-top.org Date: 01/16/11 Instructions:
Due Date: 11:59 PM Each Sunday during the sale 1. Fill in all "Pink" Cells
All Blue cells will autopopulate
Service Unit Number:
Contact Person: Phone: E-mail:
Please complete form in full. E-mail requests (send as attachment) to Judy Treacy by 9:00 PM!
# of Shout
Dates booths TAL Outs LEM Short Brd TM PBP CD PBS Totals
Monday Sunday
Current SU Cupboard Inventory
(in Packages) 01/10/11 01/16/11 0
* Zoo Returns through 01/16 * This line is only used during
(In Packages) 01/10/11 01/16/11 0 the first two weeks
Total Inventory (Lines 13+14)
(In Packages) 01/10/11 01/16/11 0 0 0 0 0 0 0 0 0
Packages needed to fill troop
orders (In Packages) 01/10/11 01/16/11 0
Upcoming Week's Booth Sales
Request (In Packages) 01/17/11 01/23/11 0
Difference Current Inventory VS. Positive Number: You will have this many packages
Needed Inventory (In Packages) 01/10/11 01/16/11 0 0 0 0 0 0 0 0 0 left after fulfilling orders.
Case Conversion 0 0 0 0 0 0 0 0 0 Negative Number: You are short packages.
Total Council Request (In Cases) 01/17/11 01/23/11 0
Following Week's Booth Sales (In
Packages) 01/24/11 01/30/11 0
Lines 24-27 will help council project what
Additional Weeks Give Dates (In
needs to be ordered in the coming weeks.
Packages) 01/31/11 02/06/11 0
Please provide this information even if it is
Additional Weeks Give Dates (In an estimate. The council will not hold you
Packages) 02/07/11 02/13/11 0 to these numbers.
Additional Weeks Give Dates (In
Packages) 02/14/11 02/20/11 0

25. It all comes down to:

26. Step 4: Inventory Management
at the end of the Sale
Final 3 weeks planning
Mottos:
Take it or Leave It!!
I Like to Move It, Move It!!

27. Cookie Now! at the
Fort Worth Zoo
Each girl will receive:
4 cases of Thin Mints; and
2 cases of Caramel deLites; and
2 cases of Peanut Butter Patties
January 7, 2012 1 cases of all other flavors except
• General Public 10-4 Shout Outs!
• FASTPASS opens at 9 The total for each girl is 12 cases
with a special line No substitutions
throughout the day All Cookies Now! Money MUST be
turned in or cookies exchanged or
returned by January 17th.

28. Cookie Now!
at the Fort Worth Zoo
Special Zoo Rates - please promote to your troops to purchase tickets
starting in December in the Retail Shops.
Tickets purchased are good for any day in the month of January

30. New Regional Top Cookie Sellers
Regional Top Sellers will be award to three girls
in the Fort Worth Region.
Will receive their choice of:
A family four pack of tickets for a day at Six Flags over
Texas
A family four pack of tickets for a day at Hurricane
Harbor
E-reader
Other options may be available at a later date
Three Top Council Sellers
A Council Top Seller cannot be a Regional Top Seller

31. Project Troop to Troop
Customers sponsor packages of Girl
2011 Project Troop to Troop Facts
Scout Cookies that are sent to our men Over 26,000 packages of Girl Scout Cookies were
and women in uniform. sponsored in GS-TOP.
The cookies were delivered by nonprofit agencies to
servicemen and women stateside and overseas.
Cookies have been distributed to the following
organization throughout the council:
Airborne Angels
Cannon Air Force Base
Dyess Air Force Base
Helping our Heroes
Socks for Soldiers
Sheppard Air Force Base
USO welcomed home military personnel at DFW
Airport
VFW

33. Initial Delivery Day
How many cookies will you need?
Where will you get that information?
Who will help on Delivery Day?
Working with troops on that day.
Delivery Day pick up is for initial orders and not
additional cookies to be picked up.
Service Unit Cupboard
Hours of operation
Busiest days for cupboards are Thursday to
Sunday evening

34. Types of Receipts

35. During the Sale
Review Procedures for additional cookie pick up
Why we do not deviate from these procedures?
Count, count and recount Keeping up with
product
Where do we get additional product
Other Service Units
Council
Weekly inventory counts and reorders due to Judy by
9 to 10 PM on Sunday evening via email

36. Deposit Slips
Troop Date of
Number Deposit
Electronic Stamp
Bank has stamped
the date time and
amount directly
onto the deposit
slips.
OR
If the bank gives you
a separate deposit Deposit
receipt that also Totals
needs to be turned Number of
in with the deposit checks
slip for validation. deposited

37. End of Sale
When should we close the Service Unit Cupboard?
Organize Troop Sale information
Schedule times for turning in of troop paperwork
Keep record of Project Troop to Troop Cookies
Virtual Cookies are cookies that the council surplus
Actual Cookies are cookies that the troops will delivery
Collect bank deposit stamps
Schedule time with Regional Office to turn in final
paperwork

38. Outstanding Balances and Collections
Difference between Girl/Parent and Troop
Delinquency
New procedures:
Series of 3 letters will be sent out approximately every 30
days (Need Receipts and deposit slips for proof of payment, electronic
stamped)
1st
2nd letter repeat of previous letter giving them another 30 days.
3rd letter is from the CFAO of GS-TOP stating they are going to
collection and will affect their credit history.
Payment plan can be set up to cover 3 months of
installments, if they miss a payment then it is sent directly to
collections.

39. New Outstanding Balance