Keynote presentation on How to Generate new qualified leads and build trust via Inbound Marketing. What I call InBounding or Attraction Marketing.

1. Inbound Marketing to Build Trust
the end of interruption marketing

2. WIIFM – Today You’ll Takeaway
1. Why SMM is Important NOW
2. How it Compares to Traditional
Marketing Forms
3. How to Generate 5-10 New Qualified
Leads per Week
4. A SMM 101 Action Plan
5. Next Steps…

3. How Many of You Would Like to?

4. Are You In the Game?

5. The Disruption of Interruption
the evolution of marketing
CAN SPAM ACT
of 2003
One-to-Many Many-to-Many
Interruption
Filter

6. The Many Forms of Inbound
Opt-In/
Search Mobile Social Media
Subscribe

7. Inbounding Appears Overwhelming

8. Social Footprint Today
•Where do you start?
•What do you need?
•How do you compete?

9. Getting Back to the Basics
Qualified Leads
Revenue
Exceed Quota
Non RainMaker Activities

10. 3 Rules You Must Follow
3
to Inspire

11. Inbound Marketing Plan
Social Networks
Content Syndication
Search Marketing Blog Partners
SEO
Marketing Funnel

12. Six Steps to Generate Qualified Leads
1 Get a blog or add blog capabilities to your web-site?
Wordpress, Blogger, Typepad, Tumblr or Posterous
2 Establish presence on LinkedIn, Facebook, Twitter and Youtube
Get in an engage. Start interacting.
3 Understand your buyers persona and then engage with content
4 Master the art of retention thru email marketing and lead
conversion
5 E3 – Content is King & Distribution is the Queen

13. Just Do It
6

14. Some Social Concepts to Noodle On

15. Getting Started On LinkedIn
What
Build and Connect with professional people you know and trust in business
Why
• The #1 Social Networking site for professionals
• Has 50M registered users worldwide
How – Sign Up @ Linkedin.com
Top Tips:
• Connect with all past clients
• Connect with all people in your database
• Give 5-10 recommendations and get 5-10
• Use as a prospecting tool to research prospects
• link with Twitter and sync posts by adding #in

16. Getting Started On Facebook
What
Place where you share photo’s, articles, video’s, and
information with people you know or want to build a
relationship with.
Why
• FB population larger than entire U.S.
• Networking/Brand building is done in casual
environments
How – Sign Up @ Facebook.com
Top Tips:
• Join 2-5 FB groups – facebook.com/groups.php (once logged in)
• Build a Business Oriented “Fan Page” Facebook.com/pages
• Link Twitter and FB together via TweetDeck.com

17. Getting Started On Twitter
What
Place where you share text-based posts up to 140 characters
delivered to your followers instantly.
Why
• It has incredible endorsement power
• Reach and engage in conversation with prospects instantly
How – Sign Up @ Twitter.com
Top Tips:
• TwitterLocal.net
• Twello.com
• Tweetlater.com

18. What Have You Learned?
1. Why SMM is Important NOW
2. How it Compares to Traditional
Marketing Forms
3. How to Generate 5-10 New Qualified
Leads per Week
4. A SMM 101 Action Plan
5. Next Steps…

19. Inbound Marketing Mastery Workshop
Here is sample of what you will get with the 3 Hour Intense
Strategy Workshop
First Hour: Building your Social Media Marketing and PR Plan
Your Will Walk Away With:
Organizational and/or Individual Goals
A Specific Buyer Persona (Profile)
Answers To The Five Most Important Questions You Will Ever Ask Yourself.
Second Hour: Creating Your Central Hub for New Qualified Lead Attraction
You Will Walk Away With:
How To Have Your Own Blog, Which Brands You All Over YOUR Industry.
Strategies for creating E³ VALUE that people will LOVE you for while building TRUST.
How to get your blog set up, so that it pulls the MOST amount of leads possible.
Third Hour: Intro to Creating an Ultra Powerful YouTube BRAND and Following
AND MUCH MORE…..

20. Thank You!!
@ JTtheCoach

21. Let’s Look at a Few Blogs and SM Sites