Cloud Fest Denver 2012 Session on Hybrid Cloud Strategy

1. Executing A Successful
Hybrid Cloud Strategy
Cloud Fest
Feb 2012
Jason Carolan
VP - Product Development
@jtcarolan

2. Agenda
Introduction
• Me, ViaWest
Cloud Today
• Definitions
• Concerns
Successful Use of Hybrid
• Value Proposition
• Key Use Cases and Focus Areas
• Steps to Achieve Success
Beyond Today…
Q&A
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3. Introduction

4. About ViaWest
Founded in 1999
Colocation, managed services & cloud provider
One of the largest privately held data center and managed services
providers in North America
• 22 data centers
• Across five states –
• Colorado, Utah, Oregon,
Nevada & Texas
Strong network background and connectivity expertise
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5. Foundations for Cloud Building
World-Class Data Center(s)
• Excellent Power / Cooling / Capacity / Redundancy
• Professionally Designed and Managed
Diverse Network Capabilities
• High Availability and Capacity
• Connectivity Options – Local / WAN / Site to Site / VPNs / Security / <..>
Sales and Services
• Consultative sales engineers help build the “right” solution
• Managed services that can help scale
• Support center that can help – regardless of platform
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6. KINECTed™ Community Cloud Offerings
Innovator Business Enterprise
Open, Scalable, Flexible A-la-carte Services Enterprise Scalability
 VMWare vCloud Powered™ hypervisor technology with
 Xen-based Hypervisor vCloud Director, vSphere
 Base Reserved resource Cloud Access Port option to existing local colocation or
allocation with On Demand complex hosting infrastructure
burst scalability
Windows, Red Hat or  Services priced to reduce  Support for multiple
CentOS Operating System costs and provide options virtual data centers /
for medium business with organizations
 One-click infrastructure medium cloud resource
Templates needs  Bundled pricing for
 Low Cost
larger cloud resource
needs to reduces costs
Hybrid & Private Cloud Infrastructure
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7. Clouds

8. Radical Changes in IT Consumption
Software As A Service / Shift to Cloud…
Incumbent software companies like Oracle and Microsoft are increasingly
threatened with irrelevance by new software offerings like
Salesforce.com and Android…
(Marc Andreesson – WSJ
http://online.wsj.com/article/SB10001424053111903480904576512250915629460.html
Anytime/Anywhere…
By 2015 – More than 50% of all web purchases will be made
on mobile devices, influenced by social media
Data Hockey Stick
In 2011, more data will be generated by individuals than in the entire
history of mankind through 2010.
(Andreas Weigend – former chief scientist – amazon)
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9. Cloud Computing
• What is it? After-all, what’s a “Cloud” anyway?
﹣ NIST (the National Institute of Standards of Technology)
defines Cloud Computing to have the following
characteristics:
• On Demand Self Service
• Broad Network Access
Agility
• Resource Pooling
• Measured Service Flexibility Understood
• Rapid Elasticity Time to Market Cost Structure
• IaaS (Infrastructure as a Service) Competitive Efficiency
﹣ Provides compute & storage services Advantage Elasticity
Cost to Serve
– Hypervisor Dial-tone
• PaaS (Platform as a Service)
﹣ Developer Infrastructures, APIs
﹣ -- A little bit of everything
• SaaS (Software as a Service)
﹣ End user services via the network
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10. Why Cloud?
Price
Low Entry Costs / Shared Risk
﹣ I consume what I need, use more when I need it
Time
﹣ Lower upfront costs
Metered Costs provide Transparency
Resources
﹣ CFOs love this
Network Delivery
﹣ Generally Internet-based
﹣ Enables multiple devices, access technologies, anytime, anywhere
Flexible and Elastic
﹣ Grow as I need, massive compute / storage for variable terms
﹣ Cost effective Disaster Recovery
Ease of Control / Time to Market
﹣ Quick to enable Cloud services
﹣ No more phone calls , waiting
Leverage Expertise
﹣ How many security experts, database experts, etc does an Org have?
﹣ Hardened operational services – providers have excellent infrastructure /
facilities!
﹣ Managed services moving to the cloud
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11. The Many Definitions of Cloud
Public Hosted Private
(High Elasticity) (Off-Premises)
•Shared / Retail Cloud / Shared Pool
•Volume – one size fits all •Managed by Provider
•High Latency between data centers •Dedicated Pools (Network thru
•Can be unpredictable
Hybrid Storage)
•Lots of choices / very custom
•Un-managed
•Compliance Concerns
• “More than one cloud” •Cost competitive
• Mix models:
Shared • On-Premise to Off
• Public & Private
Pay as you Go • Several Public / Community Dedicated
Reserved • Challenges
• Single Pane of Glass Private
Community • Monitoring
• Data Physics (On-Premises)
(Elastic / Choice) • Multi-vendors / SLAs
•Contract-based / Shared Pool •Customer Managed Data Center
•Semi-custom capabilities/ best of breed •Dedicated Pools (Network thru
Public
•Lower Latency / High BW– Adjacency Storage)
On-Premises
•Mixture of managed and un-managed •Lots of choices / very custom
services Private
Hybrid •Compliance Concerns
•Clouds can be complex to manage
Colocation
Off-Premises
Managed Services
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12. Avoiding Cloud Nightmares
Barriers to Adoption
• Application Dependencies
• Skill Sets / Non-Technical Barriers
• Loss of Transparency
• Security & Compliance Requirements
• Service Level Confusion
• Data Physics – Latency
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13. Hybrid Thinking

14. It’s Always Been Hybrid
http://en.wikipedia.org/wiki/File:Arpanet_logical_map,_march_1977.png
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15. The Value of Hybrid
Hybrid? - Hybrid cloud is a composition of two or more clouds
(private, community, etc.)
Opportunities
• Mix Traditional Managed and Un-managed services
• Use Local Network Connections instead of WAN/Internet
• Keep data in its cage
Public
• Burst to additional resources quickly On-Premises
Private
Hybrid
• Cost Effective & Elastic
Colocation
Off-Premises
Managed Services
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16. Key KINECTed Cloud use cases
Temporary Cloud Services…
• Bursting workloads during peak times
• Transitional environment for migration to Colo
• Development Scale-up & Scalability testing
Secure Connected Cloud Services…
• High bandwidth between Colo / Cloud
• Rapid VM migration, centralize data stores
• Solution for “big data” processing
Hybrid and Disaster Recovery Services…
• Dev -> Staging -> Production Migration
• Support active / active services
• Provide Cloud DR Services
• API-driven Services
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17. Using Hybrid for Development & Production
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18. Hybrid Cloud Strategy Considerations
Overall Costs
• Data and Internet Costs
• Larger VMs – Cost More
• Other Operational Costs
• On-Demand vs Stable Workloads
Time to Market considerations
• Developer Efficiency and Needs
• Overall lifecycle management – “time to live”
• Application Fit / Architecture
Operational Expertise
• Security & Compliance Needs
• Overall Complexity of Environment
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19. Build an Application Profile…Does it Fit?
Application Public / Comm. Private Private On-
Cloud Hosted Cloud Premises Cloud
Development Y Y Y
Test M M M
Commercial- M M M
Standalone
ERP E E E
Trading N M N
Java Y Y Y
Web Apps Y Y Y
Big Data (MapR) E E E
DB-Standalone Y Y Y
DB-Replicated M M M
DB-Clustered E E E
NoSQL/unstruct M M M
19 Key: Y=Yes, M=Y w/ Caveats, E=Emerging, N=No/unknown

20. Build a Hybrid Tool Kit
Public and “connected” Community Cloud Services
• Managed Security and Data base offerings, Compliance
Lifecycle Management / Automation
• Manage the model not the instance
• Chef/Puppet/Rightscale/etc. <DevOps>
VM-based migration technologies –
• e.g. vCloud Connector
• Size matters, Pipe matters
Global Service Load Balancing / Replication
• Design for active/active & distributed up front
Reporting / Pro-active Compliance tools
• Look at centralized logging, monitoring services
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21. Learn about Management and Transparency
Cloud Infrastructure can be Opaque
From Managed to Predictive
• Enterprise tools don’t work – not today
Monitoring – services vs lower layers
• Infrastructure, especially hardware is easy to monitor
• Services (applications) require knowledge of apps (back to DevOps)
• Often if done at the right level, dependencies can be minimized
Correlation, Automation, Orchestration
• These technologies are just as relevant in cloud
• Necessary to deal with scale and decrease time to market
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22. Prioritize Data and Storage Needs
Cloud and Storage use in lock step
• Challenges around ownership
• Method of transfer is fragmented and precipitous
• Increasingly unstructured
Cloud data ownership still blurry
• Data you provide
• Data you create
• Data the platform creates (meta-data)
Solutions?
• Multi-platform Data Services?
• In – tenant security services?
• Encryption?
• Defense in depth?
• Identity management?
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23. Compliance
Private Sector
• Baselines –
﹣ PCI / SSAE 16 (was SAS 70) - US, ISO 27000 – Internationally
(Statement on Standards for Attestation Engagements)
• HITECH / HIPAA
Achieving and Demonstrating Compliance
Firewalls
Public Sector Anti-virus and other anti-malware technologies
Network intrusion detection and prevention
• FERPA (Edu) File integrity checking
Log management
Vulnerability management
• FISMA / FedCloud
Web application firewalls
Physical Controls & Records
﹣ New Baseline?
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24. Cloud Priorities -2012 and Beyond
Data & Identity
• Data Growth will drive consumption and workloads
• Network enablement and hybrid use cases are driving closer coupling of
identity data and application data
Vertical apps will still be more costly than horizontally scaled apps
• Memory is what you pay for
• Horizontal apps / application resilience still work best in cloud
Transparency and Compliance
• Look for providers that have strong offerings, reporting, and pro-active
features for compliance, security, reporting
Security is still a factor
• Look for more isolation, requirements around strong auth
• Stronger links between application provisioning and security profile
Complexity
• The operational side of cloud building is challenging
• Smaller orgs may benefit more from virtualization -> provider clouds
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25. Thanks!
• Cloud can help solve for cost, efficiency, and time to
market
﹣ Consider Hybrid, Dedicated, and Community
• Focus on technologies to help scale, automate,
& increase visibility within Cloud / non-Cloud
• Have you created a cloud strategy?
• Look for a provider that can help!
﹣ Cloud, Managed Services, Data Center Co-location
﹣ Compliance
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26. Q&A