October 1–2, 2015
Darmstadt, Germany
International SAP
Conference on Product
Lifecycle Management
In cooperation with

WELCOME
Accelerating Engineering Innovation Through the Enterprise
Returning for its fifth year, the annual International SAP Conference for Product Lifecycle Management will be held on 1–2
October 2015 in Darmstadt, Germany. This year’s conference will provide a brilliant opportunity to explore the connected
product strategy that SAP has recently launched. Learn how you can deliver connected products faster with product lifecycle
management (PLM) and R&D software from SAP.
To survive in an ever-changing and competitive global environment, it is vital that you implement an end-to-end process-centric
strategy that will allow you to deliver innovative products and projects on time and to budget.
Co-located as part of our International SAP Conferences on Extended Supply Chain, this two-day event will enable you to
explore how innovation from SAP can help you manage your products and portfolios more efficiently and affordably than ever
before. Discover how major international organizations are gaining a 360-degree view of all product- and portfolio-related data,
achieving greater visibility, and maintaining better control.
With shared keynotes and thought leadership, inspiring SAP presentations and solution updates, business-focused customer
case studies, deep-dive workshops, dedicated PLM and portfolio and project management (PPM) tracks, live demonstrations
from SAP and partners, and shared networking, this is the go-to PLM event for SAP in Europe.
Join us in Darmstadt and discover how you can connect your product strategy with your company policies, build compliance
and Internet of Things specifications into your products, enhance project and portfolio management – and ultimately increase
your revenues.
We look forward to seeing you there.
Thomas Ohnemus
Vice President Industry Cloud
Extended Supply Chain Management, Service Industries
SAP
Garrett Miller
Global Head of Solution Management SAP PLM
SAP

PRECONFERENCE WORKSHOPS
THURSDAY, OCTOBER 1, 2015
Our half-day preconference workshops are an opportunity for you to explore our solutions, have your questions answered by
the experts, and share experiences with peers.
For comprehensive details relating to these workshops, please visit www.tacook.com/plmworkshops.
The workshops run in parallel throughout the morning, with refreshments and lunch included. Please note that you cannot
switch between workshops.
The following workshops will take place between 09:00 and 12:30
Workshop 1: How to Manage, Translate, and Integrate Engineering Innovations Throughout Your Enterprise with SAP
Building on a multitude of recent innovations, the SAP strategy for connected products enables manufacturers to adapt to the
new business dynamics and to design products for the Internet of Things. The new and enhanced SAP solution portfolio
delivers a product innovation platform that effectively manages, translates, and integrates customer-driven engineering
innovations throughout the enterprise and into the market by orchestrating all business functions and bill of materials
requirements.
During this workshop you will hear and see how SAP supports the end-to-end business process across all product engineering
phases. This includes the core capabilities in SAP PLM (including portfolio and project management) and recently delivered
enhancements, as well as completely new functionality that helps manufacturing companies quickly adapt to changes in
customer demand.
Workshop highlights will include:
•• Get the most up-to-date information on solutions for PLM (including portfolio and project management) from SAP
•• Learn how to leverage SAP software across all engineering phases and tasks including project preparation, concept, detailed
design, validation, handover to production, change management, product data management, product and project collaboration,
and portfolio and project management.
•• Experience the new authoring tool integration with SAP Engineering Control Center
•• See how you can leverage proven capabilities and new enhancements for product structure, engineering change management,
and product structure synchronization
•• See all solutions in action and discover how the model company for SAP PLM can help you to secure and accelerate your PLM
initiatives
•• Network with industry peers and SAP experts
Workshop Leaders:
Kai Siegmund, Principal Consultant, SAP
Eudes Canuto, SAP PLM - Business Processes Senior Consultant, SAP
Workshop 2: Best Practice Workshop: Idea, Portfolio, Project, and Resource Management with SAP
Countless studies have proven that successful innovators combine best practices with the right level of tool and skills, embed-
ded into a corporate culture that fosters ideas. Join this workshop to hear and see how you can successfully implement best
practices for better results from ideas and innovations.
We will showcase and discuss how people with different roles involved in idea, portfolio, project, and resource management can
efficiently collaborate together and leverage the SAP Innovation Management solution as well as the SAP Portfolio and Project
Management application for their tasks.
Workshop highlights will include:
•• Getting the most up-to-date information on SAP Innovation Management and SAP Portfolio and Project Management
•• Learning how best to leverage SAP software for your needs and actively address the critical success factors
•• Experiencing the new way of driving ideation with SAP Innovation Management
•• Leveraging proven capabilities and new enhancements that come with SAP Portfolio and Project Management, version 6.1
•• Seeing all solutions in action and discovering how a model company for SAP Portfolio and Project Management can help you
to secure and accelerate your implementation
•• Networking with industry peers and SAP experts
Workshop Leader:
Bernd Schmidt, Senior Consultant, SAP

CONFERENCE AGENDA
THURSDAY, OCTOBER 1, 2015
12:30 Registration, Visit the Exhibition Area, and Time for Networking
13:30 Chairman’s Opening Remarks
Thomas Ohnemus, SAP
13:45 Connecting Your Company Strategy with Your Customer and Product Strategy
•• The modern consumer and the importance of customer centricity, product personalization, and speed in
today’s consumer economy
•• How is the extended supply chain affected?
•• Road map on how to use technologies such as the Internet of Things, cloud, and advanced analytics to
transform supply chains into demand networks, and connect products, assets, and manufacturing to product
networks
Hans Thalbauer, SAP
14:30 Leveraging Business Processes with SAP Software to Improve Along the Value Chain Based on the First
Swiss Helicopter Project
•• Business challenges from the point of view of a helicopter company
•• Why a startup company chose SAP software to help grow the business
•• Using augmented reality, 3D visualization, and business analytics with 3D products
•• Ensuring consistent product data in engineering, manufacturing, maintenance, and service
•• Current situation and business outlook
•• Demonstration of innovative software applications
Andreas Renker, Marenco Group
15:15 Refreshments, Visit the Exhibition Area, SAP and Partner Demos
16:00 Supply Chain Innovation at Unilever to Retain Profitable Growth
•• Global supply chain design and local implementation
•• SAP Extended Warehouse Management as a business growth enabler
•• Successful solution rollout in a fully automated warehouse
•• Supply chain road map and next steps
Jose-Luis Gonzalez, Unilever
16:45 Reduce Project Cost and Risk Leveraging a Model Company Approach
•• Get access to SAP innovations in a more efficient way
•• Speed up deployments with faster time to value
•• Implement proven technologies, methodologies, and tools
•• Reduce project cycles and total cost of ownership
Christian Boos, SAP
17:30 Wrap-Up and End of Day One
18:15 Depart for Evening Event

CONFERENCE AGENDA
FRIDAY, OCTOBER 2, 2015
08:30 Welcome Back and Chairperson’s Opening Remarks
Nadine Huelsen, SAP
08:45 Product Design in the Internet of Things (IoT) Era: Adapting to Change
•• Product data assimilation: Capturing information from within external product networks to make the right
design decision
•• Product individualization: Accessing a product innovation platform to tailor solutions according to customer
requirements
•• People, process, and technology orchestration: Managing the multiple resources necessary to ensure the
success of new products
Thomas Ohnemus, SAP
09:15 (F)IT for Ideas – Innovation Management at Beiersdorf
•• Motivation and co-innovation project in detail
•• Innovation initiative
•• SAP Innovation Management implementation project:
•• Fostering ideas and developing innovations with unprecedented efficiency
•• From project implementation through to first business results
Francesco Goertz, Beiersdorf Shared Services
Dr. Norbert Enge, SAP
10:00 Refreshments, Visit the Exhibition Area, SAP and Partner Demos
10:45 Achieving a Holistic Product Overview: Integrating Diverse Engineering Authoring Tools
•• Manage product complexity with a holistic view on product data
•• Integrate mCAD and eCAD software and simulation data into the SAP PLM application
•• Enable systems engineering
•• Learn from customer examples how a single consistent version of product data makes life easier
for engineers
Vinay V, SAP
11:30 Management of Product Development Projects at MAHLE Behr
•• Meeting the challenge of new business requirements
•• Integrated product development and processes
•• Software implementations:
•• Requirements within SAP Portfolio and Project Management
•• Integration of project system functionality from SAP
•• Challenges and lessons learned
Achim Günter, MAHLE Behr
12:15 Lunch, Visit the Exhibition Area, SAP and Partner Demos
PLM in Focus PPM in Focus
13:30 British American Tobacco Drives More Value Out of
Recipe Development (PLM)
•• Program overview: Solution road map and rollout
•• Exploring the business case and benefits
•• Key challenges and success factors
•• Collaboration with SAP
Joe Hodge, British American Tobacco
SAP Portfolio and Project Management Reporting
with SAP Lumira® and SAP HANA® at Biotest
•• Data drives decisions: Self-service analytics needs in
the pharmaceutical industry
•• Demonstration of reports from SAP Lumira® soft-
ware
•• Realization with SAP Lumira and the SAP HANA®
platform
•• Success factors and conclusions
Lisa Mayer, Biotest AG

PLM in Focus PPM in Focus
14:15 Product Lifecycle Costing from SAP on SAP HANA:
True Design Thinking Customer Co-innovation
•• Learn about the planned product lifecycle costing
solution from SAP to cost new products in the early
design phase and engineered products in the quo-
tation phase
•• Get details on the full scope of this planned solution
based on SAP HANA and its road map
•• Discover how customers are influencing the devel-
opment of a new SAP solution to make sure it really
meets their needs
•• Hear what two key co-innovation customers think
about this development approach and solution
Markus Heublein, Brose Fahrzeugteile
Stephan Franke, MAHLE International
Petra Koepfer-Behncke, SAP
Empowering R&D with the Latest Capabilities from
SAP Portfolio and Project Management
•• Manage various types of projects across the enter-
prise on one single platform using the architecture
available with SAP Portfolio and Project Manage-
ment
•• Simplify access to project information for business
users and decision makers using the new SAP Fiori®
user experience
•• Use in-memory technology to track portfolio and
project performance in real time
•• Learn from real-life customer examples how you
can avoid project management disasters
Renato Zadro, SAP
15:00 Comfort Break
15:15 Panel Discussion: Driving Business Innovation and Sustainability
A successful business is heavily reliant on its organizational performance and innovation strategy. Ensuring
that business models, structure, processes, technologies, and tools are strongly aligned will help to drive in-
novation and sustainability throughout your organization. In this panel discussion, customers from differ-
entindustries will discuss their strategies for success.
Topics will include:
•• Establishing an innovation culture within their organizations
•• Co-innovating with SAP
•• Making sustainability and compliance essential parts of the innovation process and company strategy
16:00 Demo Jam: Visualization – Collaboration – Innovation
SAP experts will share live demonstrations of the latest innovations for R&D, engineering, and project and
portfolio management.
This interactive session will cover:
•• Visualization of project and portfolio data with SAP Lumira
•• 3D visualization of products and processes with SAP 3D Visual Enterprise applications
•• Collaboration in the ideation process with SAP Innovation Management
Presented by SAP Experts
16:30 Chairperson’s Closing Remarks and Close of Conference
Nadine Huelsen, SAP
CONFERENCE AGENDA
FRIDAY, OCTOBER 2, 2015

STANDARD SPONSORS
EY
EY is a global leader in assurance, tax, transaction and advisory services. For EY Advisory, a better
working world means solving big, complex industry issues and capitalizing on opportunities to
help deliver outcomes that grow, optimize and protect our clients’ businesses. We have more than
3000 supply chain consultants in over 100 countries, with a unique set of deep analytical,
operational, change management and financial skills. We work with you to co-create more
innovative answers that help you effect fundamental change in your operations performance to
support sales growth, become more cost competitive, reduce risk and enhance operational
resilience.
We work hard to understand our clients’ issues and are driven to ask better questions to enable
them to design better outcomes and deliver long-lasting results.
The better the question. The better the answer. The better the world works.
For more information, please visit:www.de.ey.com
SI PRO
SI PRO Consulting specializes in conceptual groundwork for and implementation of the SAP
Product Lifecycle Management application, the SAP EHS Management application, and
compliance and sustainability solutions. Consulting services cover the entire project lifecycle
including documentation of functional requirements, design phase, implementation, rollout, and
hypercare. SI PRO is mainly active in chemical, petrochemical, and utilities industries. The
company is an SAP service partner and has expertise in SAP for Chemicals and SAP for Oil & Gas
solutions.
For more information, please visit: www.si-pro.com

HOW TO REGISTER
Contact for Inquiries
Alice Kenning
T: +44 (0) 121 200 3810
F: +44 (0) 121 212 1623
E: a.kenning@tacook.com
The registration fee includes
participation in the conference and/or
workshop, lunch on both days,
refreshments, an evening event for
conference attendees, and
documentation material for download.
Please note that costs for
accommodation and travel are not
included in the registration fee.
Event Venue
Darmstadtium Congress Centre
Schlossgraben 1
64283 Darmstadt
Phone: + 49 (6151) 7806-0
Email: info@darmstadtium.de
This event is organized by:
T.A. Cook Conferences
in cooperation with SAP
To register online
for this event, please visit
www.tacook.com/sapplm

Conference (1 and 2 October)
Evening Event (1 October)
Last Name First Name
Company Job Title
Industry Sector Street
City, State Zip Code, Postal Code
Country Phone
Fax E-mail
Date Signature
REGISTRATION FORM
INTERNATIONAL SAP CONFERENCE
ON PRODUCT LIFECYCLE MANAGEMENT
OCTOBER 1–2, 2015
DARMSTADT, GERMANY
Copy and Fax to
+44 (0) 121 212 1623
Register online at
www.tacook.com/sapplm
You can register for the International SAP
Conference on Product Lifecycle Management
online at www.tacook.com/sapplm or by faxing
this form to the number below.
Please copy the form, complete it, and send
it to the following address (one form for each
participant):
Registration and Contact Office
T.A. Cook Conferences.
4th Floor, Mclaren Building
46 The Priory Queensway
Birmingham, B4 7LR, UK
T: +44 (0) 121 200 3810
F: +44 (0) 121 212 1623
E: info@tacook.com
Registered in England and Wales
Company Registration Number: 4263656
Event Fees
Type Early Bird Standard
Conference € 1090 € 1250
Workshops € 350 € 425
All fees are subject to 19% German VAT
Early Bird Fee valid until Friday August 7, 2015
NOTE: Payment should also be received by the deadline for the
early bird discount to apply.
Terms and Conditions of Registration
Cancellations must be made in writing at least two weeks
before the beginning of the event. In this case we will charge a
processing fee of €250. Cancellations received less than two
weeks before the event will be liable for the full registration fee.
This also applies to registrants who do not attend the event. If a
participant cannot attend for whatever reason, it is of course
possible to nominate a substitution. Substitutions must be
received in writing, must be addressed to the registration office,
and must include the names of both the original and the substitute
registrants. Participation in an
event is only possible if payment has already been received, or if it
is submitted at the event in cash or with a collection-only cheque.
Please note that non- attendance for any reason is subject to the
cancellation terms laid out in point above.
Organizer’s Changes
We reserve the right to cancel your registration or refuse
access to the event. We reserve the right to make changes
to the event program. In the unfortunate event that an event
is cancelled, we are not liable for any costs incurred by
delegates in connection with their attendance.
Data Policy
By registering for this event, you grant T.A. Cook permission
to keep you informed of future events and content within your field
of interest. We will only send you relevant information (by email,
post or telephone) and you can unsubscribe at any time. Your
details will only be held on the T.A. Cook internal data base and will
not be supplied to 3rd parties without your knowledge and
permission. If you wish to unsubscribe immediately, please send
an email to info@ tacook.com with “Unsubscribe” in the subject
line. Privacy Policy
Video and Photography
We plan to take photographs and video material at the event
and reproduce them in educational, news, or promotional
material, whether in print, electronic, or other media,
including event Websites. By participating in this event, you
grant us the right to use the photographs and video footage
for such purposes. All photos and videos become the property
of T.A. Cook. These may be displayed, distributed, or used by
T.A. Cook for any purpose. Should you wish to opt out of this,
please contact us at info@tacook.com.
I agree to the above terms and conditions
(this must be ticked in order for the registration to be processed)
VAT number DE 271 468 369
I would like to register for the International SAP Conference on
Product Lifecycle Management
October 1–2, 2015, Düsseldorf, Germany
(Please complete clearly in block capitals)
I wish to attend the following:
Payment Method
Credit Card Invoice
Further Information
1. Would you like to receive further information from SAP including special offers, reports,
event news, and more along with information resulting from this inquiry?
Yes, by e-mail Yes, by telephone No
2. Would you like to receive further information from SAP partners or other affiliated
companies and business partners of SAP including special offers, reports, and more along
with information resulting from this inquiry?
Yes, by e-mail Yes, by telephone No
3. In addition to information about this event, would you like to receive news from T.A. Cook
Conferences?
Yes, by e-mail Yes, by telephone No
Preconference workshop (1 October):
W1 W2

©2014 SAP AG. All rights reserved.
SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, and other SAP products and services mentioned herein as well as their
respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries.
Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, Web Intelligence, Xcelsius, and other Business Objects products and
services mentioned herein as well as their respective logos are trademarks or registered trade­marks of Business Objects Software Ltd. Business Objects is an SAP company.
Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase products and services mentioned herein as well as their respective logos are trademarks
or registered trademarks of Sybase, Inc. Sybase is an SAP company.
All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serves informational purposes only.
National product specifications may vary.
These materials are subject to change without notice. These materials are provided by SAP AG and its affiliated companies (“SAP Group”) for informational purposes only,
without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group
products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as
constituting an additional warranty.
www.sap.com/contactsap