Third age learning

What my Social Media friends taught me about marketing. An idea session.

About Me ,[object Object],[object Object],[object Object],[object Object],[object Object]

I’ve got a confession ,[object Object],[object Object],[object Object]

I think you’ll see…. ,[object Object],[object Object]

What my Social Media friends taught me about marketing.

What Seth Godin taught me about Permission ,[object Object],[object Object],[object Object],[object Object]

Do you ask for permission or are you constantly interrupting? Are you taking surveys, or a asking questions to your community? Do you offer value to your subscriber?

Gary Vay-Ner-Chuck ,[object Object]

What Gary taught me about Online Value ,[object Object],[object Object],[object Object],[object Object],[object Object]

What Sarah Evans taught me about Loud Voices. ,[object Object],[object Object],[object Object]

Do you know loud voices? How do you identify them? Engage them? Think about local events, partnerships, use CRM Software .

What Threadless taught me about participation ,[object Object],[object Object],[object Object],[object Object]

Are your customers encouraged to participate or co-create? What are you really selling? (Information? Experience? Community?)

Blue + Saddleback Leather Co. ,[object Object]

What Saddle Back leather company taught me about value. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Are you using stories…? How or how might you? (Showcase students, instructors, promote partners, ask questions, educate the public/your industry)

What Comcast taught me about customer service. ,[object Object],[object Object],[object Object]

How easy is it for customers to communicate with you? Do you encourage it? What happens after?

What Gamestorming taught me about target markets. ,[object Object],[object Object],[object Object]

Third age learning

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