Slides from my talk at Interaction '13. (Video is here: http://wp.me/pYa2H-4p) * What is Lean Startup? * What does it mean for Designers? ** Work with a motivated community of entrepreneurs ** Answering new questions ** Designing experiments (not just products)

1. Jan 31, 2013
Interaction ‘13
A Designer’s Introduction
to Lean Startup
Josh Seiden
@jseiden
www.neo.com

2. What is Lean Startup?
What does it mean for designers?
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3. What is Lean Startup?
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5. Build it and they will come.
…or maybe not.
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6. A system built on continuous learning
Risk
Learning!
Diagram
concept:
@clevergirl
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7. “Build. Measure. Learn.”
Ideas
Learn
Build
Data
Product
Measure

8. Look Familiar?
The book
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9. Get out of the building!
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11. 133,000 entrepreneurs who
define value in user centric terms.
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12. What does it mean for designers?
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13. What are entrepreneurs trying to learn?
1. Is there a need / opportunity in the market?
2. Will people buy my solution?
3. Does my solution work?
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14. Designers as business consultants:
We’re working on new questions.
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15. Case Study: Social Media Benchmarking
Observed: Small business owners want to
use social media for marketing but don’t
know how.
Hypothesis: They would pay for a service
that provides benchmarking data from
their peers.
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16. What’s the smallest thing we can build?
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17. Don’t design a product,
design an experiment.
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22. If you want to learn more
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23. THANK YOU!
@jseiden
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