This PowerPoint presentation was created to act as a learning experience, to mock how an actual sales deck is presented to perspective clients. While working in conjunction with four other team members, we were able to create our own deck offering new and creative ideas in which to combine Dominos and Turner Broadcasting and present this in an appealing way to both companies.
3. Source: 2013 Nielsen TV//GfK MRI Media + Fusion (04-13/F12) weighted to Population (000) – Base: Adults 18-49
16%
16%
49%
48%
Percent of P18-49 that ordered in the past 30 days
Dominos Pizza/Pasta
SPENDING THAT MAKES SENSE
4. PIZZA FLIRTS
Adult Swim NBA on TNT
Domino’s
Pizza Hut
Papa John’s
Little Caesars
Source: 2013 Nielsen TV//GfK MRI Media + Fusion (04-13/F12) weighted to Population (000) - Base: Adults 18-49.
5.
6. Source: 2013 Nielsen TV//GfK MRI Media + Fusion (04-13/F12) weighted to Population (000) – Base:
Adults 18-49
116 INDEX WITH DOMINOS
MEAN AGE: 34.2
117 INDEX WITH HOME DELIVERY
WIN OVER PIZZA “FLIRTS”
P18-49
COLLEGE STUDENTS
THE RIGHT PERSONNEL
7. NBA ON TNT TOP DESTINATION
970
716 716 703 691
633
2012-13 NBA REGULAR SEASON ON TNT VS. CABLE PRIME
P18-49 (000)
Out-delivers cable prime among
P18-34, M18-34, P18-49, M18-49
Source: Nielsen Media Research. Live data. 10/30/12-2/8/13) Prime = M-Sa 8-11p, Su 7-11p. Strict Daypart
8. 2013 ON REACHED OVER 95 MILLION
TOTAL VIEWERS
TNT delivered 8 of Top 10 NBA Playoff
Telecasts on P18-49!
#1 vs. Ad-
Supported Cable
#1 vs. Broadcast &
Cable
P18-49 21x 10x
M18-49 23x 21x
WINNING NIGHTS
9. Source: Bluefin Labs, 4/20/13-6/3/13. Includes Facebook and Twitter.
Social Media Data is not nationally representative.
31,180,655
20,382,282
16,313,304
10,111,639
6,039,959
1,822,749
2013 Super Bowl NBA Playoffs:
TNT/NBA TV
NFL Playoffs NCAA
Tournament
NBA Playoffs:
ESPN/ABC
BCS Champ
Series
NBA All Star
Game
The Masters
MOST DISCUSSED SPORTS EVENTS
12. Key Ingredients of the Game
Delivered by:
KEY INGREDIENTS OF THE
GAME
PISTONS:
OFFENSIVE REBOUNDING
OUTSIDE SHOOTING
BULLS:
ROSE GETTING TO RIM
BOOZER & NOAH ON GLASS
8pm ET
13. WHAT’S ON THE MENU
DELIVERED BY
L.A. AT BOSTON 8:00 PM
MIAMI AT SACRAMENTO 10:30 PM
14. Powered by
1. KOBE BRYANT
2. KEVIN DURANT
3. CHRIS PAUL
4. BLAKE GRIFFIN
5. DWIGHT HOWARD
6. JAMES HARDEN
7. TIM DUNCAN
8. TONY PARKER
9. MARC GASOL
10. STEPHAN CURRY
WestEast
1. LEBRON JAMES
2. DWAYNE WADE
3. CARMELO ANTHONY
4. RAJON RONDO
5. DERRICK ROSE
6. KYRIE IRVING
7. TYSON CHANDLER
8. PAUL GEORGE
9. ROY HIBBERT
10. CHRIS BOSH
15. NBA TIMELINE
MarchJanDecNovOct Feb JuneApril May
NBA REGULAR SEASON SPOTS NBA PLAYOFFS SPOTS
NBA “KEY INGREDIENTS” AND “WHAT’S ON THE MENU” SPONSORSHIPS
OPENING NIGHT STUDIO DELIVERY
ALL-STAR WEEKEND DELIVERY
ALL-STAR TRACKER
16.
17.
18.
19.
20. Source: comScore February 2013, Mobile Metrics February 2013 (includes mobile web & app)
PAGEVIEWS
MILLION
AVG DAILY VISITORS
AVG VISITS
PER VISITOR
MILLION
MINUTES SPENT
DESKTOP: REACH & ENGAGEMENT
331 3.7 9.6 341
MILLION
21. BLEACHERREPORT.COM 13.5MM
FOXSPORTS.COM 17.2MM
ESPN.COM 26.8MM
YAHOO! SPORTS 39.8MM
SI.COM 9.6MM
4th LARGESTDIGITAL SPORTS DESTINATION
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
13.6%
CBSSPORTS.COM
13.7%
NBCSPORTS.COM
43.2%
YAHOO! SPORTS
47.4%
ESPN.COM
25%
SI.COM
19.3%
USA TODAY SPORTS
86.4%
86.3%
80.7%
75.0%
56.8%
52.6%
EXCLUSIVE SPORTS FANBASE% of visitors to B/R who DO NOT visit the following sports sites
Source: comScore February 2013, Mobile Metrics February 2013 (includes mobile web & app)
23. Source: Mobile Metrics: 1As of Feb 2013, 2Monthly Active Users / Daily Active Users
ACTIVE MONTHLY USERS
PER UNIQUE VISITOR
101PAGEVIEWS
AVG DAILY ACTIVE USERS1.6MILLION
592
THOUSAND
MAU/DAU RATIO23.5MILLION TOTAL DOWNLOADS2 37.4PERCENT
3.5
MILLION MOBILE SPORT APP1
TOP
10
24. NBA SPONSOR
NBA SPONSORSHIP ON B/R
INTEGRATION
ACHIEVES DOMINO’S OBJECTIVES
Mocks are for illustrative purposes only
AND STRATEGIES
Desktop
NBA: news
Mobile
25. B/R & NBA.com
ACHIEVES DOMINO’S OBJECTIVES
Mocks are for illustrative purposes only
AND STRATEGIES
PUSHES TO NBA.COM
50. Take a picture and enter to
win by using
#dominos & #adultswim
51. MarchJanDecNovOct Feb JuneApril MaySept
YoungAdultSPORTS
Aug
BLEACHER REPORT ALL-STAR SPONSORSHIP & NBA PUSH NOTIFICATION
NBA “KEY INGREDIENTS” & “WHAT’S ON THE MENU” SPONSORSHIPS
NBA REGULAR SEASON SPOTS NBA PLAYOFFS SPOTS
OPENING NIGHT DELIVERY ALL-STAR WEEKEND DELIVERY
NBA.COM ALL-STAR TRACKER
College Fun House
[AS] Regular
Spots, Billboards, & Bumps
OVERALL CAMPAIGN
SCHEDULE
53. Special Thanks To
• Miguel Berrios
• Jay Ballesteros
• Jessica Boiardi
• Mackenzie Kyle
• Jess Scholti
• Travis Deak
• Steven DeStefano
• Andrew Slips
• Luis Gutierrez
• Caitlin Clarke
• Cathy Curtiss
• Jon White
• Jimmy Chow
• Arielle Levitt
• Patty Gillette
• Mark Goldstein
• Erica Fitzpatrick
• Peter Millen
• Peter Curtin
• Serena Thomas
• Jesse Shaw
• Dan Pecoraro
• Ryan Spicer
• Erica Agnoff
• Matthew Burlenski
• Nicole Tramontano
• Marie-Elena Cella
• Rachel Downie
• Katy Mollica
• Tracey Satz
• Anthony Merendino
• Katharine Levins
• AnnMarie Maggio
• Frank Oliveri
• Andy Kraut
• Jeff Collins
• Jason Rosenberg
• Jason Wachter
• Gillian Boswell
• David Plesha
Editor's Notes
Dominos wants to bring the average pizza consumer away from their competitors and to Dominos, we are the Broadcasting company to do that for you. We can target P18-49 with our distinct and wide reaching programming. Let our network be the bridge between Dominos and average pizza consumer. Our diversity will be key in driving large amounts of audiences to your website, through many different on air, social media, and digital advertisements we can drive consumers in bulk to your website.
Dominos wants to bring the average pizza consumer away from their competitors and to Dominos, we are the Broadcasting company to do that for you. We can target P18-49 with our distinct and wide reaching programming. Let our network be the bridge between Dominos and average pizza consumer. Our diversity will be key in driving large amounts of audiences to your website, through many different on air, social media, and digital advertisements we can drive consumers in bulk to your website.Throw in the phrase “untapped market.” –Jerbear
This is the perfect niche that Domino’s wants to be in. Fans are already more likely to buy Domino’s, but the viewer base has not totally made up its mind about one company. There’s so much for you to gain here.
Different stages of bar: In the kitchen, In the oven, Heating upTo wrap up, we can say “_____ is being delivered to New Orleans”This will be the page people are taken to after they cast their votes
- IS THE FASTEST GROWING SPORTS DESTINATION, GROWING +51% IN UNIQUE USERS IN 1Q 2013 VERSUS PRIOR YEAR! ¹- Difference between 1Q’13 vs 1Q’12
SPONSORSHIP:Be the presenting sponsor and receive massive SOV across B/R’s and NCAA.com College Football section. With a strong brand presence on ALL of our platforms, CFB fans will engage your brand 24/7. Our CFB packages offer exposure across engaging content as well as custom integrations to highlight the uniqueness of your brand. INTEGRATION:10% or 20% SOV Packages, Desktop & Mobile, Custom IntegrationsACHIEVES OBJECTIVES: Promote Ongoing Engagement with [BRAND] HITS STRATEGIES:Unique and Relevant Ideas, High-Impact Media, Increased Mobile
SPONSORSHIP:Be the presenting sponsor and receive massive SOV across B/R’s and NCAA.com College Football section. With a strong brand presence on ALL of our platforms, CFB fans will engage your brand 24/7. Our CFB packages offer exposure across engaging content as well as custom integrations to highlight the uniqueness of your brand. INTEGRATION:10% or 20% SOV Packages, Desktop & Mobile, Custom IntegrationsACHIEVES OBJECTIVES: Promote Ongoing Engagement with [BRAND] HITS STRATEGIES:Unique and Relevant Ideas, High-Impact Media, Increased Mobile
ON AIR There will be custom spots created for Dominos that will run in the commercial times between showsThe Adult Swim bump will also be used to advertise for Dominos, creating a unique way to advertise the brandONLINE Games on Adult Swim will be sponsored by Dominos and push users to the Dominos siteCustom ads will also be aired so that people can watch the showsSOCIAL A custom ad will be aired on the mobile apps that will draw users to the Dominos app
We took the liberty of designing a brief :15 spot
About 300 people/hour for 5 hours
App downloads to date (April 2013)
- Cartoon Network presents a beer garden Adult Swim funhouse in Athens, Georgia on April 20, 2013.
- Created by Hadley Media-Tucked inside a mobile magic castle, the funhouse features a dozen rooms and activities that will delight and puzzle guests. Unique experiences will be themed after popular Adult Swim showsRobot Chicken, Loiter Squad, Aqua Teen Hunger Force, Black Dynamite,Metalocalypse, Superjail, Squidbillies, and Childrens Hospital. The multiple paths and room challenges will force guests to crawl, dance and sing their way to get to the end.
