A breakdown of ways to translate your life passion into online revenue.

1. HOW TO LAUNCH AN ONLINE BUSINESS
DOING WHAT YOU LOVE

2. Passion is energy.
Feel the power that comes from focusing on what excites you.

3. WHO AM I?
A guy trying to live his BEST LIFE.

4. • Manages high-level marketing campaigns for
Land Rover, Audi, and the NAACP.
• Teaches over 1,900 students on Udemy how to
develop websites.
• Founder of award-winning digital marketing
agency with Fortune 1000 clients.
• Speaker at the University of Miami, Florida
International University and invite-only
private workshops.
• Scaled and sold 3 e-commerce businesses in
under two years.
• Traveler | Family-Man | Geek
JOHN D.
SAUNDERS

5. THE BREAKDOWN
What I’ll be going over today...

6. HOW TO TRANSFER YOUR
PASSION ONLINE
1

7. TYPES OF ONLINE
BUSINESS MODELS
& TOOLS
2

8. REAL-LIFE ONLINE
ROCKSTARS
3

9. Q&A
4

10. TAKE YOUR TIME
THis is not a marathon. Put in the
work, but understand you can STILL
have a job and work on your passion!
IF YOU’RE
PASSIONATE OR
SKILLED AT
SOMETHING, THE
LIKELIHOOD OF
MAKING MONEY
FROM IT IS PRETTY
HIGH.
LOOK FOR THINGS THAT
CAN BE IMPROVED
Look for problems in your niche that
you could solve or improve.

11. THE MONEY WILL COME…
SOON
Focus on problem solving, build a
following and providing value to your
audience. Money will come.
DON’T FOCUS ON
MAKING BIG MONEY
IN THE BEGINNING.
WORRY ABOUT
CREATING VALUE.
DEFINE WHAT MAKES
YOU UNIQUE
Look for problems in your niche that
could be improved with your point of
view.

12. ASK FOR HELP FROM
FRIENDS + FAMILY
Be sure to tap your friends and family
for help. Run ideas by them, employ
them and leverage your circle.
YOUR CIRCLE IS
YOUR BIGGEST
ASSET.
BE ACTIVE AND
LEVERAGE THEM.
PREPARE TO LOSE SOME
LOVE FOR YOUR PASSION
Once you turn your passion into a
business, you’ll never feel the same
way about your hobby again. But it’s
ok! Keep pushing.

13. BECOME THAT GUY OR
GAL IN THE INDUSTRY
Become the go-to person for that
specific matter, both online and
offline.
WORK ON YOUR
PASSION DAILY. ALLOCATE TIME DAILY TO
WORK ON YOUR PASSION
Make sure you’re taking the time time
on your passion, but keep it fun!

14. BUSINESS MODELS
From Passion to DOLLARS

15. BLOGGER
Blogging is the perfect way to get your creative juices going in a fun and exciting way. You
can provide insight and information about your passion via an online platform
ONLINE COURSE INSTRUCTOR
As a master of your passion, you have a WEALTH of knowledge you can provide. Create a
course, leverage your influence and provide education to others.
ECOMMERCE STORE OWNER
If you create amazing products, ecommerce is the perfect option for you. Showcase your
products and sell to avid buyers.

16. WEB DEVELOPER
If you have a passion for all things code, web dev is the perfect solution. Create your
dream product or sell your services!
CONTENT CREATOR
Love to create video? Are you amazing in front of the camera? Become a content creator
and make amazing content viewed by fans worldwide on YouTube and Instagram.
FREELANCER
Love to build marketing strategies for businesses? Become a freelancer and make money
perfecting your craft..

17. BLOGGER
THE CONTENT BEAST

18. DEVELOP A GREAT NAME
Brainstorm your name, ask your
community and get ideas on how to
execute a fun and engaging brand.
HOW TO START
YOUR PASSION
BLOG
FOCUS ON YOUR NICHE
All of your branding, content and
voice should revolve around your
niche.

19. GET GREAT WEB HOSTING
Hosting is important! Think of it as the
house your blog resides in.
A2Hosting, WP Engine and
SiteGround are great options.GET INTO TECH AND
EXECUTE QUICKLY. HONE IN ON TECH
A CMS, or Content Management
system will allow you to make
updates quickly to your site without
the use of code. Wordpress,
Squarespace and Wix are all great
options.

20. LOCK IN BRANDING
Design your color scheme, fonts and
be consistent across the board
HOW TO START
YOUR PASSION
BLOG
DEVELOP YOUR ABOUT
PAGE
Have fun with this! Make it personal,
engaging and tell a story.

21. CRAFT SOME GREAT
TOPICS
Write a list of potential topics for your
blog. Be specific and niche down!
HOW TO START
YOUR PASSION
BLOG
CREATE A CALENDAR
AND WRITE!
Organize your topics into a calendar
and WRITE your content!

22. OPTIMIZE FOR SEARCH
For your content, use images, at least
400 words and be detailed. The
longer and more informative, the
better for Google.HOW TO START
YOUR PASSION
BLOG
PROMOTE YOUR BLOG
Head to social media, make an intro
video, join Facebook Groups and
spread the word on Instagram.

23. ONLINE COURSE INSTRUCTOR
THE ONLINE JEDI

24. WHAT HAVE YOU
MASTERED?
What skills can you translate online
and teach? Can you break it down
into curriculum?
HOW TO START
YOUR PASSION
BLOG
YOUR COURSE IDEA
Look for problems in your niche that
you could solve or improve. Do
competitive research to see what
other creators are doing.

25. VALIDATE YOUR IDEA
Ask the community if this is a product
they want. instagram comments,
Facebook Groups and Reddit are a
start.HOW TO START
YOUR PASSION
BLOG
BUILD AN AUDIENCE
Use social media to build an
audience of people passionate about
what you offer

26. PRE-SELL THE COURSE
Brainstorm your name, ask your
community and get ideas on how to
execute. Two platforms Teachable
and Wordpress are perfectHOW TO START
YOUR PASSION
BLOG
CREATE CONTENT
AND LAUNCH!
Create your curriculum (be sure to be
as detailed as possible) and launch
your digital product!

27. WEB DEVELOPER
THE VISIONARY

28. WHICH CMS ARE YOU
GREAT AT?
You don’t have to be a coder to WIN.
Master Wordpress, WIX or
Squarespace and resell services
USE YOUR SKILLS TO
PAY THE BILLS WHAT IS YOUR
COMPETITIVE EDGE?
How are you different from the
competition and what can you offer?

29. DEVELOP A PLAN YOU
CAN REPLICATE
Create a checklist and use it across
the board when getting clients.
Organize your tasks in Asana or Trello
MAKE YOUR SKILLS
WORK FOR YOU PERFORM
OUTREACH
Create content that resonates with your
consumer and offer free downloads to
position yourself as a thought leader

30. CONTENT CREATOR
THE CREATIVE MASTER

31. DECIDE WHAT TYPE OF
CREATOR YOU ARE
Great in front of the camera? Behind
it? Are you awesome at creating
memes? Find your GO TO.
HOW GREAT ARE
YOU AT CREATING
CONTENT?
CHOOSE A SOCIAL MEDIA
PLATFORM
Start with one platform you’re really
great at and branch out. It’s always
good to build an audience on one to
use it as leverage.

32. CREATE CONTENT
CALENDAR & STICK TO IT
Once you have your YouTube channel
or Instagram page created, generate
a calendar and BE CONSISTENT
HOW GREAT ARE
YOU AT CREATING
CONTENT?
CHOOSE A
MONETIZATION PLAN
You will probably make little to no
money in the beginning. Be sure to
brainstorm how to monetize your
audience. (email, courses, ads, etc…)

33. FREELANCER
THE LONE WOLF

34. BUCKLE DOWN AND
NICHE DOWN
Find your #1 skill (design, branding,
writing…) and focus ALL of your efforts
on one niche.
HOW TO START
YOUR PASSION
BLOG
GET ON THE PLATFORMS
It’s crucial to get on Freelancer,
Upwork, Fiverr and others to secure
jobs.

35. BUILD A PORTFOLIO
Be willing to work for free or low cost
to build a portfolio of work you can
showcase on platforms
HOW TO START
YOUR PASSION
BLOG
GO ABOVE AND BEYOND
Under promise and overdeliver for
your clients and ALWAYS ask for
reviews

36. ECOMMERCE STORE OWNER
THE ONLINE HUSTLER

37. MAKE A DAMN GOOD
PRODUCT
Whether you dropship, create or
design products, BE SURE it’s an
awesome item people need/want
THE ULTIMATE
ECOMMERCE STORE SHOPIFY IS YOUR FRIEND
The BEST ecommere platform is
Shopify. It provides a full suite of
features to get your store up and
running

38. DIVERSIFY YOUR EFFORTS
Get on Facebook, join reddit, do live
events and showcase your product
via video. BE EVERYWHERE
GREAT PRODUCT +
GREAT MARKETING
= GREAT SALES
LEVERAGE REVIEWS
Give your product away for free,
solicit reviews and create a visually
appealing product.

39. ONLINE ROCKSTARS
A guy trying to live his BEST LIFE.

40. YouTuber, best known for his
technology-focused videos.
7m+ Subscribers
Interviewed Elon Musk
MARQUES
BROWNLEE
MKBHD

41. Professional Gamer and
Fortnite BEAST
$500k a Month
Red Bull Sponsorship
RICHARD
BLEVINS
NINJA

42. High school science teacher
from Detroit was who took it
upon himself to organize a
gaming club for students.
Secured Millions in Funding
eSports Advocate
DELANE
PARNELL
PLAYVS

43. Founder of urban millennial
blog
Millions of Site Visitors
Huge Investments
MORGAN
DEBAUN
BLAVITY

44. Ryan unboxes toys on
YouTube to millions.
$11m in Revenue (2017)
Free toys for LIFE
RYAN
TOYS
REVIEW

45. Q&A
You got questions? I got answers!

46. 5Four.com
JohnDSaunders.co
@JohnDSaunders
WHERE TO
FIND ME...

47. bit.ly/5fourbizlife