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Membership in the Current Age,[object Object],How Associations, Non-Profits and Service Clubs Can Build Membership in a Digital Age.,[object Object],J.R. Atkins,[object Object],Author, Speaker & Consultant on Social Media & Mobile Apps,[object Object],jratkins@SomethingDifferentCompanies.com,[object Object]
Membership Decline,[object Object],Many membership based organizations have seen their membership number decline in recent years. ,[object Object],Yet, “on-line giving” and social media based activism are on the rise.,[object Object],What’s going on? Have we changed that much?,[object Object]
Participation vs. Membership,[object Object],Many people are willing to participate but unwilling to become a member,[object Object],Why?,[object Object],Long Term Commitment,[object Object],Larger Financial Decision,[object Object],Less Corporate support or reimbursement,[object Object],So many competing choices,[object Object],On-Line, current topics, shifting trends, ...,[object Object]
Case Study: WAC vs. AMA,[object Object],World Affairs Council,[object Object],American Marketing Association,[object Object],Why?,[object Object],Personal Needs,[object Object],Been there done that,[object Object],Membership has it’s privileges,[object Object],Pay for Access,[object Object]
What is your Mission?,[object Object],Every kind of group is re-evaluating how they “do business”,[object Object],Member Engagement”– Keep the ones you have,[object Object],New Member Programs – Special Offers,[object Object],But, what do you really provide and how do people get it?,[object Object]
What is your Mission?,[object Object],Education,[object Object],Service,[object Object],Connecting with Others,[object Object],Promote a cause, industry, …,[object Object],Fun, Party, Splash & Glitz,[object Object]
Question of the Day!,[object Object],If your organization was:,[object Object],Financially Fit,[object Object],Maxing Out Participation,[object Object],Had Great Awareness,[object Object],But you had just a few members,[object Object],[object Object],[object Object]
Recommendation,[object Object],Be less “Membership” focused and,[object Object],	more “value” focused.,[object Object],Don’t push membership,[object Object],Do invite them back	,[object Object],Member Value Proposition,[object Object],Build an On-line community,[object Object],If you had to survive as a “virtual organization” what would you do differently,[object Object],Feedback, feedback, feedback,[object Object]
Recommendation,[object Object],Act like a Company: Grow, Merge or Close,[object Object],What is working, keep doing it,[object Object],What is not working, cut it off,[object Object],Recruit influential leaders (special offer),[object Object],Be willing to Change,[object Object],What if you had to start over, how would you to do it today,[object Object],Do you own assets that hold you back, are there members that need to move on, or how would new thinking change your organization,[object Object],Listen,[object Object]
Resources,[object Object],Getting Naked: Patrick Lencioni,[object Object],Crush It: Gary Vaynerchuk,[object Object],ReWork: Jason Fried & David Heinemeier Hansson,[object Object],Ground Swell: Josh Bernoff & Charlene Li,[object Object],Blue Ocean Strategy: W Chan Kim & Renee Mauborgne,[object Object],    $1500 Assessment,[object Object]
Membership in the Current Age

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Membership in the Current Age

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