This presentation looks at the Big 5 of Social Media: LinkedIn, Facebook, Twitter, Blogging and Video as well as newer tools like Pinterest, Instagram, Yelp, and Dropbox from the perspective of a Digital Immigrant, someone who came latter to technology vs, a Digital Native who was born with a digital device in their hand.

1. Am I too Old toTweet?
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2.  What is Social Media?
 3 Keys to Social Media
 AWebsite & Social Media Model
 The Big Ones: LI, FB,T, B &V
 The Ones toWatch
 How to Keep Up
 Getting Results
 Resources

3. Wikipedia definition:
 At its most basic, social media is a shift in how
people discover, read and share news,
information and content (communication)
 It’s a fusion of sociology and technology,
transforming monologue (one to many) into
dialogue and is the democratization of
information, transforming people from content
readers into publishers.

4.  Digital Natives vs. Digital Immigrants
 Given time & desire…all is equal
 Wisdom +Technology=Results
 Speed of Adoption & Change

5. 1. Be Interesting
2. Content is King
3. Give to Get

6.  LinkedIn
 Facebook
 Twitter
 Blogging
 Video

7.  Instagram
 Pinterest
 Yelp
 MeetUp
 SocialCam
 Drop Box

8. Web Site
Blog
LinkedIn Facebook
Twitter
YouTube

9.  LinkedIn
 CompleteYour Profile
 Jazz UpYour Summary
 Insert Links – URL’s
 InviteYour Network
 Add a Photo (It’s About the Relationship)
 Join Groups
 Your Company Page

10.  Facebook
 CompleteYour “About” (like a LinkedIn Profile)
 Time Line
 Add Pictures &Video
 Company Page

11.  Twitter
 Research
▪ Single Search: http://search.twitter.com
▪ Multiple Streams: www.tweetdeck.com
 Publish
▪ Post fromTwitter Site or Phone
▪ Follow
▪ Listen
▪ Multiple Post: www.hootsuite.com

12.  Blogging
 Similar to Editorial, but with Comments
 www.WordPress.com
 www.blogger.com
 Link to LinkedIn & FB
 Mention inTwitter
 Add to email Signature

13.  Video
 www.YouTube.com
 Tagging
 CreateYour OwnVideo
 “Favorite”Videos you Like
 BuildYour OwnYouTube Channel
▪ SearchYouTube to see how

14.  www.TweetDeck.com
 www.HootSuite.com
 Look for the Share button on News Sites,
Blogs &Websites
 Link Social Media SitesTogether

15. 1. Decide onYour Goals and Intent.
2. Determine the RightTools forYou.
3. BuildYour Brand’s Personality.
4. Content is King! Repurpose.
5. Use KeyWords.
6. Link Resources.
7. BuildYour Community.
It’s all about relationships !

16.  Groundswell by Charlene Li and Josh Bernoff,
Forrester Research
 Twitter Power by Joel Comm
 Sales 2.0 by Seley & Holloway
 Success Simplified: Stephen Covey, J.R. Atkins &
Others
 Mashable (Blog on Social MediaTrends)
 HubSpot (Content Marketing Specialist)

17. Thank you for attending:
Social Media:
What’sWorking & What’s New
What do I do?
1. Conference Presentation
2. Executive Briefings & Workshops
3. Consulting Projects: Social Media,
Mobile Apps, Sales & Marketing
Download this presentation at:
www.LinkedIn.com/in/JRAtkins85