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The Digital Advisor – Social Business for FAs,[object Object],Jaime Punishill,[object Object],Global Head of WM Digital Distribution & Content Strategy,[object Object],Socialware CMO Summit – 6/23/2011,[object Object],@jpunishill,[object Object],#fincmo,[object Object]
Agenda	,[object Object],This is not a fad,[object Object],Social brings digital to FA-client relationships,[object Object],Social is not a medium,[object Object],Control is an illusion,[object Object],Control is just the price of entry,[object Object],The three C’s of social,[object Object],Social is not any one thing,[object Object]
Socialware final
Digital relationships are a reality,[object Object],More than 90% of households with $1 million in investable assets are online ,[object Object],29% of that crew are interested in collaborating with their financial advisors online within a living financial plan ,[object Object],16% are interested in chatting with their advisors online ,[object Object],30% of online investors who have an advisor prefer email communications with their advisor ,[object Object],Online affluent investors who rate their advisory firms website a 5 (excellent) on a 5 point scale are more than twice as likely to recommend that firm to a friend or colleague, more than 2x as likely to bring them additional assets, an half as likely to switch firms,[object Object],56% of US online adults aged 55-64 maintain at least 1 profile on a social networking site,[object Object],47% of US online adults aged 66+ maintain at least 1 profile on a social networking site,[object Object],Source: Forrester Research,[object Object]
5,[object Object],Growth in social media in the US has been staggering over last 3ys,[object Object],More Than Four In Five US Online Adults Now Participate Socially ,[object Object],Source: Forrester Research,[object Object]
As an industry we haven’t caught up to the times…,[object Object]
How well does digital represent your firm/FAs?,[object Object]
Social finally brings the FA into digital,[object Object]
http://www.slideshare.net/padday/the-real-life-social-network-v2,[object Object]
Social is a philosophy…not a medium,[object Object],http://philosophy.uchicago.edu/courses/,[object Object]
Socialware final
http://www.bankerspank.com/,[object Object]
http://www.swamedia.com/releases/a714b09b-6c39-403a-4446-41004e021c55,[object Object]
Socialware final
In command, not in control,[object Object],http://www.charleneli.com/open-leadership/,[object Object],http://t3.gstatic.com/images?q=tbn:ANd9GcT-Po6yUiC5Re9dF4E_dUsO8OVvN-Xu-dQjs-0UcNFm9gCWLo2QmA,[object Object]
http://t3.gstatic.com/images?q=tbn:ANd9GcSW6BfgHBg8Pr39G-TPmSQ2gxbpOXJgEX3ZYTuiZ18N4d8Tee5WNg,[object Object]
CHASE: This call will be monitored or  recorded…,[object Object],ANN: “Yes it will.”,[object Object],http://www.youtube.com/watch?v=_9mqj7jD0QE,[object Object]
Define your sandbox, grow it over time,[object Object],http://www.charleneli.com/open-leadership/,[object Object]
http://piccsy.com/2011/04/studio-54/,[object Object],http://www.bachelorvegas.com/nightclubs/jpegs/studio54/studio-54-night-club.jpg,[object Object],Getting in isn’t your biggest challenge, it’s what to do once you get access,[object Object]
The three C’s of social interaction,[object Object],Content,[object Object],Context,[object Object],Connection,[object Object]
I don’t care about you,[object Object],I don’t want to come to your castle,[object Object],I will collaborate and share what I have in common with others,[object Object],http://www.slideshare.net/padday/the-real-life-social-network-v2,[object Object]
http://www.slideshare.net/padday/the-real-life-social-network-v2,[object Object]
Social is not any one thing…,[object Object],http://www.slideshare.net/padday/the-real-life-social-network-v2,[object Object]
Remember	,[object Object],This is not a fad, this is the greatest thing to happen to this business in a long time,[object Object],Social is a way of being,[object Object],Be in command, because you cannot be in control,[object Object],Content, Context, Connection = Engagement,[object Object]
THANK YOU!,[object Object],Jaime Punishill,[object Object],646-223-7959,[object Object],@jpunishill,[object Object],www.linkedin.com/jpunishill,[object Object],www.slideshare.net/jpunishill,[object Object],jaime.punishill@thomsonreuters.com,[object Object]

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