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Cyto Communications Llc V6
Cyto means cell, and cells keep an organism alive and thriving.,[object Object],The cells of an organization are its people.,[object Object],Cyto Communications helps organizations succeed by improving communication with and among their people…people who make the difference between surviving and succeeding.,[object Object],Whether you’re challenged by change or enticed by opportunity, Cyto delivers clarity, purpose, momentum, and financial results through strategic and creative organizational communication.,[object Object]
In short. We help you,[object Object]
So, how do we do it?,[object Object]
By tapping more than one body of knowledge,[object Object],Effective organizational communication takes more than one tool kit. It takes a blend. ,[object Object],Marketing helps. Management theory offers insight. Behavior Modification models help explain complexity. ,[object Object],Cyto blends all three.,[object Object],And because we’re quick to credit others and cite our sources, you don’t get opaque, “proprietary” methodology. ,[object Object],What you get are the right resources, open minds, talent, and a collaborative process that result in the best solutions for your specific situation. ,[object Object]
Distinct toolkits, distinct attributes, distinct results,[object Object]
Despite our focus on “data” and “facts,”,[object Object],people are both rational and emotional.,[object Object],&,[object Object],rational,[object Object],emotional,[object Object],So, to be successful, communication must be both. ,[object Object]
provides…,[object Object],[object Object],specializes…,[object Object],[object Object],That’s why,[object Object],produces…,[object Object],[object Object],[object Object]
 provides services that work…at work,[object Object],[object Object]
Workplace & Consumer Brand Integration
Corporate Event Planning & Execution
Change Management & Strategy Roll-outs
Restructuring Communication
Enterprise Integration (M & A)
Mission, Vision, Values Development
Awareness & Compliance Programs
Retreats, Executive Off-sites & Planning
Cross-Functional, Inter-Group Communication
Intranet Design & Maximization
Human Resource Initiatives:Recruitment	Retention	Associate Referral 	New Hire Orientation	Benefits Roll-out	Work/Life Programs	Attitude Research,[object Object]
While it is the world’s largest lodging Real Estate Investment Trust (REIT) – owner of over 125 properties, representing 18 brands in 50+ major markets around the globe – Host has a very select universe of stakeholders with whom communication is vital: its associates, shareholders, partners, and the General Managers of its properties. ,[object Object],As part of our continuing relationship, Cyto has worked closely with Host’s senior management team to meet a variety of communications challenges with a fresh and focused integration of strategic and creative services. ,[object Object],Our work with Host includes:,[object Object],[object Object]
A reinvention of Host’s intranet
An internal campaign to launch the intranet
A recruitment video
A corporate identity and graphic standards manual
Investor Relations presentation materials and ads
Co-producing Host’s annual General Managers Best In Class Awards conferenceHost Hotels & Resorts,[object Object]
Cyto facilitated an off-site for Host’s senior executives resulting in articulation of the company’s EPIC values later rendered on a poster. Framed reproductions are displayed throughout the offices and laminated onto associates’ ID badges.,[object Object]
Cyto worked with Host’s Human Resources team to redevelop the company intranet, including its name, architecture, and layout. We worked with Host’s internal IT department on site deployment. ,[object Object]
In order to tease the intranet launch and build interest in the site, Cyto developed an internal campaign – posters and online – to promote features of the soon-to-be-launched site.,[object Object]
As part of an initiative to enhance recruitment – while candidly showcasing Host’s culture – Cyto produced and directed a video featuring associates talking about the company in their own words. ,[object Object]
When Host Marriott became Host Hotels & Resorts, the new corporate ID called for a standards manual that would go beyond rules for using the logo and communication protocols.  The on-line and aluminum-bound book also spelled out workplace brand attributes to inspire associates to bring the Host culture to life.,[object Object]
For Host, the investment community is a vital stakeholder universe. So Cyto customized PowerPoint presentations to showcase Host properties and business strategy as Best In Class.,[object Object]
For several years, Cyto has been an integral part of an internal team, helping to concept, produce, design, and execute a two-day, global General Managers business meeting and gala awards dinner.Each year, the theme and focus mirror business priorities.,[object Object]
Say “PowerPoint deck” and await a reaction that’s equal parts fear and disgust. Thanks to Cyto, however, Host’s presentations to its general managers convey important business updates and strategy, while scoring points for imagination and design. Colorful, dynamic presentations merge management priorities and entertainment. ,[object Object]
Using video to showcase a hotel’s “green” Best Practices is not unique. But watching a hotel General Manager – wearing a business suit – deliver his lines from the middle of a swimming pool, does make the point memorable. ,[object Object]
Amerock(a Newell Rubbermaid Company),[object Object],Amerock manufactures and sells decorative cabinet and appliance hardware to retailers and the construction industry.,[object Object],Among its principle challenges: constant innovation and development of new products.  ,[object Object],Cyto designed and facilitated a cross-functional, innovation off-site with Amerock’s marketing, product development, and sales teams.,[object Object]
An innovation off-site meeting, designed and facilitated by Cyto, formed the beginning an on-going cross-functional process to fill the pipeline of product innovation ideas.Team members explored challenge questions through multiple perspectives from the Value Chain, the economics of information, and “TRIZ,” to disruption, “Blue Ocean,” customer value hierarchies, and more.The result: fresh communication and collaboration across silos; new ideas; new working groups; and a new Project Charter for an ongoing creative process.,[object Object]
Baltimore Substance Abuse Systems, Inc.,[object Object],bSAS is the organization that sets the spending priorities for tens of millions of dollars in state and local funding for drug prevention and treatment in the City of Baltimore.,[object Object],Its mission is far reaching, yet intimate: help free individuals from the ravages of addiction.,[object Object],bSAS was looking for a new logo that spoke to this mission. What Cyto delivered was a comprehensive process establishing objective criteria by which a new corporate ID could be developed and judged. The results?,[object Object],[object Object]
A tagline that captures the bSAS mission and purpose
New designs for print and electronic documents
An inspiring, simple to follow standards manual,[object Object]
Stationery design brings consistency and a level of professionalism to the brand.,[object Object]
Cyto wrote and designed a comprehensive standards manual to provide usage guidelines as well as the strategic foundation on which printed and electronic communication is based.,[object Object]
Vision Technology Services,[object Object],Vision Technology Services is one of the mid-Atlantic region’s fastest growing IT staff augmentation and project management services companies.,[object Object],The company’s business is human resources, and their “customers” are both companies that rely on consultants as well as the consultants themselves.  ,[object Object],Vision turned to Cyto to help refine their marketplace brand so that it is fully integrated and consistent with its workplace brand – while keeping both compelling to different audiences.,[object Object]
While day-to-day staff augmentation decisions are made by hiring managers, a place on the preferred vendor list usually depends on an internal “sponsor” in the executive suite.In order to appeal to both staff and line level individuals, Cyto developed messaging and positing focused on “execution” – the intersection of strategic and tactical priorities.By developing and communicating its expertise in IT project management, Vision’s value propositions are compelling for the consultants it seeks torecruit as well as for the senior executives it seeks to serve.,[object Object]
Harmon, Curran, Speilberg + Eisenberg LLC,[object Object],This progressive, Washington DC-based law firm had been stuck for over a year trying to decide what to include in their Web site redesign. In collaboration with the partners, Cyto pointed the way forward.,[object Object],Cyto facilitated a partner workshop that clarified communications objectives, mapped the firm’s workplace and marketplace brand attributes, and set forth the criteria by which a design solution could developed and assessed.,[object Object],With this approach, Cyto went on to deliver:,[object Object],[object Object]
Objective criteria on which to judge creative solutions
A new corporate identity
A new way to define the firm’s market position
Website architecture, functionality, and design,[object Object]
Given the amount of written communication generated by a law practice, the design of the firm’s stationery needed to represent an integration of professionalism and innovative thinking.,[object Object]
HCS+E is not an undifferentiated law firm. Their progressive, mission-driven staff and point of view suggested a dynamic, intimate, personable design was the way to bring those differences to life.,[object Object]
Departments of Public Works & Public Utilities,[object Object],Cyto’s work with the departments of public works and other water utilities including Baltimore City, Baltimore County, Washington Suburban Sanitary Commission, and the District of Columbia Water and Sewer Authority, bear a curious parallel to employee communications: the stakes are high for everyone involved.,[object Object],Cyto provides public information and outreach services to utilities as they implement major capital projects with significant impacts on the community.,[object Object],Communication begins with civic leaders and proceeds through substantive, technical discussions with engaged, informed, and often animated citizens.,[object Object]
Meetings with top public officials, civic leaders, and citizens are supported by technical documents, PowerPoint presentations, and remarks that are both technical and sensitive.  	As with Baltimore City’s implementation of an EPA 	mandate to cover finished-water reservoirs, there 	are seldom simple answers to issues arising from 	conflicting mandates and conflicting interests.,[object Object]
Recruiting and retaining quality employees is a challenge for every company. But that challenge is always greater when you have contract employees dispersed throughout the country. ,[object Object],The nation’s leading provider of school-based Speech-Language Pathologists, Occupational Therapists, and Physical Therapists, Progressus found that many of its employees identified more with the school to which they were assigned than they did to Progressus. The business impact: costly employee retention challenges.,[object Object],Working with Progressus’ senior management, Cyto developed:,[object Object],[object Object]
New employee benefits and professional development programs
A branded, web-based program designed to enhance and strengthen the employment experience
Progressus’ new corporate identity
Tradeshow displays, marketing collateral, recruitment advertising
Content and design for a new corporate websiteProgressus Therapy,[object Object]
Cyto developed and branded The Progressus Experience, a multi-faceted program structured around the employee lifecycle and designed to strengthen the employer/employee relationship.,[object Object]
Cyto designed a Progressus Experience web-based portal that provided employees with multiple resources and benefits. ,[object Object]
Once Cyto began defining the Progressus workplace and marketplace brands, it became clear that a redesigned logo and new tagline could more effectively project the many opportunities Progressus makes available to clinicians, students, parents, and schools. ,[object Object]

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Cyto Communications Llc V6