LinkedIn Talent Advantage

J
Presented to Cavalier Telephone June 11, 2009
Company Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn Network Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*As of January, 2009
LinkedIn Talent Advantage Product Family Find and engage the best passive candidates with unparalleled search and communication tools Attract the best candidates with precise targeting and viral  distribution of job postings Fill urgent positions fast with highly targeted  direct InMail ®  campaigns Develop your employer brand on LinkedIn with dynamic, viewer-aware content Position your company as an employer of choice to high value professionals
Find and engage the best passive candidates with unparalleled search, communication and collaboration tools.
Unparalleled Search ,[object Object],[object Object],[object Object],[object Object]
New Feature: Dynamic Search Filters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Direct Access to Candidates ,[object Object],[object Object],[object Object],[object Object],[object Object]
Productivity Tools Save You Time ,[object Object],[object Object],[object Object],[object Object]
Exclusive Collaboration Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Premium Account Management & Customized Training ,[object Object],[object Object],[object Object]
LinkedIn Account Comparison
LinkedIn Account Comparison (continued)
Search Space: Free Account vs. Recruiter Sample Company Recruiters First Degree Connections Search space  (% of Network 40M) Search space with Recruiter Nancy 152 2,248,500  ( 5.7%) 40,000,000+ Sandy  23 419,000  ( 1%) 40,000,000+ Michelle  41 366,100  ( .9%) 40,000,000+ Francois 916 5,254,000  (13%) 40,000,000+ Nora  18 316,300  ( .8%) 40,000,000+ Rob  9 80,300  (.2%) 40,000,000+ Raul 54 913,700  (2.3%) 40,000,000+
Attract the best candidates with precise matching and effective viral distribution of job postings
Automated Talent Matching ,[object Object],[object Object],[object Object]
Unique Experience for Job Seekers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Powerful Distribution and Referral Hiring ,[object Object],[object Object],[object Object]
Fill   urgent positions fast with highly targeted direct InMail ®  campaigns
Targeted, Relevant Contact ,[object Object],[object Object],[object Object],*Up to 60 days
Convenient and Relevant to Candidates ,[object Object],[object Object]
Develop your employer brand on LinkedIn with dynamic, viewer-aware content
Engage Specific Audiences with Targeted Content ,[object Object],[object Object],Take control of your your employment brand on LinkedIn with targeted content customized for the exact people you want to reach.
Relevant, Engaging Experiences for Candidates ,[object Object],[object Object],[object Object],2 nd  tab where your custom content lives SAMPLE PAGE Module on company page highlights key content + drives traffic to your Custom Company Profile
Various Modules on your “Career” tab to Differentiate Your Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],Recruitment message Recruiter profiles Employee spotlights Job List  & Career  page links Interactive Polls Video Featured Employees Featured Recruiters Poll Free form Links Jobs Plus: get a Unique URL SAMPLE PAGE
Content Modules support best practices © 2008 LinkedIn  Confidential. All rights reserved. Recruitment Messaging Link to career page Culture/Video Employee Spotlights Recruiter Profiles Job list Polls on page “ Make me feel like you are speaking directly to me” : Text and graphics supporting corporate brand.  “ Are there people like me that I can identify with?”  1-3 employees highlighted to represent the type of person that works at company. Will be a link to to their LinkedIn profile with short quote or text under picture. “ Where would I fit in best?”  Exists today. “ Why should I keep coming back to this company page?”  1 question with up to 5 answers. Opportunity to create poll just for candidates visiting company page to build engagement and offer instant “payoff” results display. “ How can I get more information?”  URL for “Learn More” link back to career site. “ Who should I be talking to?”  1-3 recruiters to help the viewer understand who they need to contact: Similar to employee spotlights – targeted based on viewer profile “ Would I fit in well with the culture?”  Video or text content describing/demonstrating corporate culture. Served from YouTube.
Monthly usage reports
Position your company as an employer of choice to high value professionals
 
 
LinkedIn Corporate Solutions Customers
What Our Customers Are Saying “ Today we outsource less than 1% of our jobs to agencies. It’s radically impacted cost savings.”  – John Zweig, Director of Staffing, Logitech “ With LinkedIn Recruiter, the team taps into a much larger network of highly qualified candidates in a much shorter time period. It easily paid for itself two times over in the first three months we used it.”  —  John  Beard, Manager of Talent Acquisition, Kaiser Permanente   “ LinkedIn was instrumental in helping us to source and hire a CFO and  other C-level candidates.” —  Kim Bermuda, senior staffing manager, Adaptec, Inc . “ LinkedIn is one of the most valuable recruiting tools available in targeting high quality, passive job seekers.” —  Director Global Staffing, Juniper Network
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LinkedIn Talent Advantage

  • 1. Presented to Cavalier Telephone June 11, 2009
  • 2.
  • 3.
  • 4. LinkedIn Talent Advantage Product Family Find and engage the best passive candidates with unparalleled search and communication tools Attract the best candidates with precise targeting and viral distribution of job postings Fill urgent positions fast with highly targeted direct InMail ® campaigns Develop your employer brand on LinkedIn with dynamic, viewer-aware content Position your company as an employer of choice to high value professionals
  • 5. Find and engage the best passive candidates with unparalleled search, communication and collaboration tools.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 14. Search Space: Free Account vs. Recruiter Sample Company Recruiters First Degree Connections Search space (% of Network 40M) Search space with Recruiter Nancy 152 2,248,500 ( 5.7%) 40,000,000+ Sandy 23 419,000 ( 1%) 40,000,000+ Michelle 41 366,100 ( .9%) 40,000,000+ Francois 916 5,254,000 (13%) 40,000,000+ Nora 18 316,300 ( .8%) 40,000,000+ Rob 9 80,300 (.2%) 40,000,000+ Raul 54 913,700 (2.3%) 40,000,000+
  • 15. Attract the best candidates with precise matching and effective viral distribution of job postings
  • 16.
  • 17.
  • 18.
  • 19. Fill urgent positions fast with highly targeted direct InMail ® campaigns
  • 20.
  • 21.
  • 22. Develop your employer brand on LinkedIn with dynamic, viewer-aware content
  • 23.
  • 24.
  • 25.
  • 26. Content Modules support best practices © 2008 LinkedIn Confidential. All rights reserved. Recruitment Messaging Link to career page Culture/Video Employee Spotlights Recruiter Profiles Job list Polls on page “ Make me feel like you are speaking directly to me” : Text and graphics supporting corporate brand. “ Are there people like me that I can identify with?” 1-3 employees highlighted to represent the type of person that works at company. Will be a link to to their LinkedIn profile with short quote or text under picture. “ Where would I fit in best?” Exists today. “ Why should I keep coming back to this company page?” 1 question with up to 5 answers. Opportunity to create poll just for candidates visiting company page to build engagement and offer instant “payoff” results display. “ How can I get more information?” URL for “Learn More” link back to career site. “ Who should I be talking to?” 1-3 recruiters to help the viewer understand who they need to contact: Similar to employee spotlights – targeted based on viewer profile “ Would I fit in well with the culture?” Video or text content describing/demonstrating corporate culture. Served from YouTube.
  • 28. Position your company as an employer of choice to high value professionals
  • 29.  
  • 30.  
  • 32. What Our Customers Are Saying “ Today we outsource less than 1% of our jobs to agencies. It’s radically impacted cost savings.” – John Zweig, Director of Staffing, Logitech “ With LinkedIn Recruiter, the team taps into a much larger network of highly qualified candidates in a much shorter time period. It easily paid for itself two times over in the first three months we used it.” — John Beard, Manager of Talent Acquisition, Kaiser Permanente “ LinkedIn was instrumental in helping us to source and hire a CFO and other C-level candidates.” — Kim Bermuda, senior staffing manager, Adaptec, Inc . “ LinkedIn is one of the most valuable recruiting tools available in targeting high quality, passive job seekers.” — Director Global Staffing, Juniper Network

Hinweis der Redaktion

  1. Add your prospect’s head shot to this slide – See last slide for information on creating rounded corner headshots -
  2. Overview of full product offering.
  3. Objective: Details of first bullet from overview slide.
  4. Objective: Details of first bullet from overview slide.
  5. Objective: Details of second bullet from overview slide.
  6. Objective: Details of third bullet from overview slide.
  7. Objective: Details of third bullet from overview slide.
  8. Objective: Details of fourth bullet from overview slide.
  9. Objective: Compare account types across the site.
  10. <<OPTIONAL SLIDE>>
  11. This slide demonstrates that free and premium accounts only search a fraction of the LinkedIn Network – In the highlighted example, Francois has 916 first degree connections, which accounts for only 13% of the entire LinkedIn network. With LinkedIn Recruiter, you aren’t limited to your own personal network, rather, you have the widest search available of all LinkedIn products, and can search across 40M profiles.
  12. Objective: Details of first bullet from overview slide. Whether used alone or in conjunction with LinkedIn® Recruiter™, the LinkedIn® Jobs Network provides unique, efficient distribution for your job postings, and also combines user profile data with network connections to reach active job seekers, as well as qualified candidates who are not looking for new opportunities.
  13. Objective: Details of second bullet from overview slide. Targeted Distribution Profile data targets jobs directly to professionals with the right experience and qualifications.
  14. Objective: Details of third bullet from overview slide. Advanced algorithm automatically suggests profiles of potential candidates based on fit to job description. reveal ideal matches among passive candidates.
  15. Objective: Details of first bullet from overview slide.
  16. Objective: Details of second bullet from overview slide.
  17. Objective: Introduction to Talent Direct – two bullets detailed in next slides. LinkedIn® Custom Company Profiles™ offer a dynamic, customized experience that helps you to establish and elevate your company brand within the LinkedIn community. Present multiple versions of your Company Profile for different groups, tailoring content and messages for the specific audiences you want to reach.
  18. Objective: Details of first bullet from overview slide. Differentiate your LinkedIn Company Profile with content you manage and control. Version information based on industry, job function or geographic location to create a compelling, personalized experience for prospects.
  19. Objective: Details of second bullet from overview slide. Choose from a variety of content modules: Recruitment messaging appeals to prospects on a personal level. Employee spotlights introduce potential peers that a candidate can identify with. Interactive polls engage visitors and provide instant “payoff.” Recruiter Profiles and Career Page links help interested candidates to seek more information. Video clips provide compelling content that showcases your corporate culture.
  20. Objective: Highlight the diverse spread of LinkedIn Corporate Solutions customers. The LinkedIn network has members from all of the F500 and Corporate Solutions has customers from the F500 as well. Our solutions provide benefit for companies across hundreds of industries and companies of all sizes from all around the world. This is a snapshot of the hundreds of customers who benefit from our product every day. Direct prospects to LinkedIn Answers: Have them Search for “Talent Advantage” to see quotes from existing customers.
  21. <<OPTIONAL SLIDE>>