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724 - History & Theory of Interior Illumination

Display and Exhibit




                                        José Albuquerque Fonseca
                                               Display and Exhibit
Period until 1900.
Niagara Falls Illumination in 1860 had
200 colored and white calcium, volcanic
and turpedo lights called Bengal Lights,
the kind used by ships at sea. In 1895
Daniel McFarlan Moore invents a lamp
using       nitrogen       or        carbon
dioxide,      he       began        making
electric      signs       using       these
luminous     tubes      bent    into     the
form     of      letters     or     shapes.




                                               Display and Exhibit
Jan 1879 - First Electrical
Illumination took place
in Niagara Falls and
had     the   effect    of
32,000            candles.

July 1879, 16 open arc
lamps, projecting 2,000
candlepolwer each.

In 1892, the original own-
er of the ‘Maid of the Mist’.
Frank LeBland placed a
4,000 candlepower light on the Canadian Maid of the Mist
dock. It lite up the American Falls. Colored Gelatin Plates were
placed in front of the lights providing a variety of colors.

1907 - American & Bridal Veil Falls by Electric Light, Design by W.
D´Arcy Ryan. (Photograph: George Curtis).

Illuminations shone in 1879 at the Blackpool Illuminations
annual Lights Festival, in Lancashire, England and consisted
of just eight arc lamps which bathed the Promenade.
                                                                  Display and Exhibit
May 1892 - The first electric sign
erected in New York, on the site of
the present Flatiron Building, was the
well-known Manhattan Beach sign on
the uptown wall of the old Cumber-
land Hotel at 23rd St. and Broadway.
H.J. Heinz while watching the electric
light message, formed a grand idea.
The following day he communicated with O. J. Gude, and not long afterward
another electrical sign dominated the same spot. A huge green pickle flashed
on and off, and some of the 57 varieties were
featured in electric lights.

1893 - Nikola Tesla uses cordless low
pressure gas discharge lamps, powered by a
high frequency eletric field, to light his labora-
tory. He displays gas discharge lamps at the
World Columbian Exposition.
The Exposition sparkled with the illumination of thousands of electric lights.
The World’s Fair also featured electrified moving sidewalks, launches, and
elevated trains. The Westinghouse Company won the bid with its alternat-
ing current and the working scaled system allowed the public a view of a
polyphase power which could be transmitted over long distances.
                                                              Display and Exhibit
1893 - Moore patented Electrical   1895 - Vitascope was an early film
Light Display for signage.         projector demonstrated by Charles
                                   Francis Jenkins and Thomas Armat.
                                   They had made modifications to Jen-
                                   kins patented "Phantoscope", which
                                   cast images via film & electric light
                                   onto a wall or screen.
                                   April 23, 1896 the first public exhi-
                                   bition of the Vitascope in the Koster
                                   and Bial’s Music Hall an important
                                   vaudeville theatre located at Broad-
                                   way and Thirty-Fourth Street.




                                                        Display and Exhibit
1897 - Tennessee Centennial Expo-
                    sition. It celebrated the 100th anni-
                    versary of Tennessee’s entry into the
                    union in 1796, although it was a year
                    late . Extravagant displays of electric
                    lights quickly became a feature of pub-
                    lic events.


In 1895 Daniel McFarlan Moore inventes the luminous
tube. A main attraction at the Electrical Exhibition of 1898
was the "Moore Chapel," a small chapel mock-up illuminat-
ed by Moore’s tubes, at Madison Square Garden. Over the
door, a Moore Tube sign welcomed visitors to the "Moore
Vacuum Tube Chapel". (Electrical Engineer, May 12, 1898)



1898 - Illuminated murals in
stained glass by the Rambush
Decorating Studios.
                                            Display and Exhibit
January 2, 1898 - Scientific American
Supplement - Frantz Dussaud, a Swiss
physicist called his projection system
a “téléoscope.” It used an electric arc
light source for a large, bright picture.



The     Trans-Mississippi
and International Ex-
position was a world's
fair held in Omaha, Ne-
braska from June 1 to
November 1 of 1898.
Its goal was to showcase
the development of the
entire West, stretch-
ing from the Mississippi
River to the Pacific Coast.

Night view of the Grand
Court. Photograph by
Frank Rinehart, 1898.
                                            Display and Exhibit
During the period from 1900 to 1920

Broadway was “flanked with a double row
of this new type of electrical advertising”.
The roots of fluorescent technology reach
back to the Peter Cooper Hewitt’s mercury-
based lamps, introduced in 1901.
Lee De Forest invented the Audion vacuum
tube in 1906, creating the entire basis of
long-distance audio and TV communications.
The Audion helped to usher in the widespread
use of electronics.




                                               Display and Exhibit
In the first decade of the 1900s,
years before developing the
compact       Home      Projecting
Kinetoscope,               Edison
marketed        an      essentially
theatrical 35 mm Projecting
Kinetoscope for domestic use.



1902 - Edward Raymond Turn-
er. First film in the world with
natural color National Me-
dia Museum, Bradford, UK.




                                      Display and Exhibit
By their sinuous nature, neon tubes
lend themselves to script. Moore tube
signs used script in the early 1900s;
Claude's first neon sign in the U.S. re-
produced Packard's script logotype.

                                                        1901 Pan-American Ex-
                                                        position, Buffalo, NY.
                                                        Exhibits: Electric Tower
                                                        (the fair’s center piece)
                                                        designed by John Galen
                                                        Howard and the Electric-
                                                        ity Building designed by
                                                        Green & Wicks.

                                           The “Clicquot Club Ginger Ale - World’s
                                           Largest Seller,” spectacular on the Put-
                                           nam Building was another O. J. Gude
                                           Company installation. Nineteen thou-
                                           sand lamps and twenty-nine flashers
                                           helped the Eskimo boys and their sled
                                           get over the frozen snow.
                                                                  Display and Exhibit
1904 - The year that turned Longacre
Square into the place known as Times
Square, Oscar J. Gude installed a so-
phisticated advertisement for Trimble.
The sign was placed on the north side
of 47th Street, between Broadway
and 7th Avenue, making it the first in
a long line of electronic advertisements
to be placed at this key intersection.
The Trimble name could be seen from al-
most a mile away down certain corridors.




1905 - The “Petticoat Girl” sign made
its debut, featuring “the illusion of flut-
tering skirts produced by a series of
very rapid flashes of bulb form the bot-
tom of the skirt and the petticoat, while
the rain was switched on and off every
twenty seconds.”
                                              Display and Exhibit
The city of New York banned the new year´s
fireworks so that Alfred Ochs, publisher of
the New York Times and host of the Times
Square party had to come up with anoth-
er highlight to get the attention of the
masses and so in the year 1907 to 1908,
a huge lighted ball lowered a flagpole


         Behrens
         became the
         industrial
         designer
         specializing
         in German
         electricity.
         Poster for
         the bulbs
         AEG, 1910

         1908 Coney Island. Luna Park Lagoon
         with 750 and 1000 Watt Mazda Lamps
                           Display and Exhibit
September 25, 1909,
an entire fleet of in-
ternational warships
in the Hudson Riv-
er was illuminated.
This display of lights
and naval power was
so impressive that it
was reenacted upon
the people’s request.




                         Neon      signs    are    made      using    electri-
                         fied, luminous tube lights that contain
                         rarefied neon or other gases. They are the most com-
                         mon use for neon lighting, which was first demon-
                         strated 1910 by Georges Claude at the Paris Motor
                         Show.
                                                              Display and Exhibit
The popular success of the "Petticoat Girl"
electric bulb sign prompted successors which
similarly incorporated primitive iterations of
animation during the 1910's. The Corticelli
Spool Silk sign featured a frolicsome kitten
playing with a spool of silk snatched from the
pumping needle of a sewing machine and
the brief tagline "Too Strong to Break".




                                      Luminograph, patented in 1913,
                                      projected film onto photocells,
                                      which controlled relays, which
                                      controlled light bulbs. The later Epok
                                      substituted tubes for the relays.
                                      An American version shown in Times
                                      Square even let live dancers to
                                      perform in front of the photo-cells. By
                                      1937, the Wondersign added color.
                                                             Display and Exhibit
1915 - The Panama-Pacif-
ic International Exposition
(PPIE) in San Francisco.
Lighting was designed by
Walter D’Arcy Ryan, includ-
ing the Scintillator search-
light display.
The centerpiece was the
Tower of Jewels, which
was illuminated by over 50
powerful electrical search-
lights at night. This fair set
the pattern for the lighting
of future fairs.




                                 Display and Exhibit
1917 - "Wrigley's Spearmint" sign, erected on Broadway between
43rd and 44th Streets. installed by O. J. Gude. The Wrigley's sign,
embodied several archetypal characteristics of electric bulb sign spec-
taculars of the period, such as a national company branding through the
use of iconic text (and not a graphical logo), repetitive animation of mun-
dane tasks and an adherence to incongruous Beaux-Art iconography.
                                                            Display and Exhibit
1917 - Davis & Shaw Furniture Co. had the first
electric outdoor advertising sign in Colorado.

Davis & Shaw Furniture Company’s electric ad-
vertising sign on the Pioneer Building at Lar-
imer and Fifteenth Street in Denver. The sign
was built in 1917 almost as tall as the Pioneer
Building and remained in place until 1925,
when it was blown down in a windstorm.




                                 Coca-Cola sign as a landmarks in Times
                                 Square since 1920.
                                 As early as 1923 Coca-Cola brought a
                                 new dimension to its billboard by adding
                                 neon lighting.
                                                            Display and Exhibit
Period from 1920 to 1940

In1919 Thomas Wilfred built his first
Clavilux, a mechanical invention that
allowed the creation and perfor-
mance of Lumia, which was Wilfred’s
term for Light Art. In 1924 More
inventes the vacuum bulbs used in
telephotography and in 1925 im-
proved it for use in television.




                                        Display and Exhibit
Before neon signs began to proliferate in New York
during the 1920s, another type of electric sign pre-
dominated throughout the city. These were the "panel
reflector" signs. The concept behind them was simple:
they were comprised only of a painted signboard, il-
luminated by incandescent bulbs housed in a hooded
fixture mounted to the top of the sign.




                                                        Display and Exhibit
Hollywood represented a city, but also
an industry, a lifestyle and an aspiration.
Was officially crowned when the “Holly-
woodland” sign was erected in 1923.




1925 - Niagara Falls Il-
luminated Winter Scene.
Niagara Falls Illumina-
tion Board first installation
was a Twenty-four carbon
searchlights each 26 inches
in diameter, emitting a total
of 1,320,000,000 candle-
power.
                                              Display and Exhibit
1925 - Paris International Exposition of
Modern Industrial and Decorative Arts




                                           Display and Exhibit
In 1930 there were at least five dif-
ferent theatrical-television systems
demonstrated — in actual theaters.
The first was on January 16 at the
RKO-Proctor 58th St. Theater in
New York. It was an RCA system that
produced a ten-foot-wide image.
In April Ulises Sanabria conducted
his first demo in Chicago. On May
22 General Electric in Schenectady,     1931- Radio pioneer Lee de Forest filed
New York (left). On July 28, John       a patent for a means of etching video
Logie Baird presented his version       images onto motion-picture film. By
in London. In July 30, RCA showed       1933, a different version evolved into
a different system in Schenectady.      the Fernseh “intermediate film” system.

L'Exposition Coloniale de 1931 à Paris




                                                               Display and Exhibit
Historically, Columbus Circle may have
been second only to Times Square in the
number of big off-premise roof signs
The General Motors sign seen in a Sam-
uel Gottscho photo, February 11, 1932.




                         With     Callo-
                         way’s     band
                         a       young
                         Dizzy Gillespie would run into a saxo-
                         phonist named Charlie Parker. Result: the
                         thing that would overtake swing — bebop.
                         Calloway became so popular that he would one day
                         replace Ellington as the Cotton Club’s regular act.
                                                            Display and Exhibit
This print depicts two NYC art deco land-
marks, the GE Building and the Chrysler Build-
ing, the George Washington Bridge, which also
has deco elements. These three iconic piec-
es of architecture were completed in 1930
and 1931, and this print dates from 1933.




                                                 C4   IX   Citroen,    1931
                          1933 - YESCO erected the first neon sign in Las
                          Vegas for the Boulder Club. Young Electric Sign
                          Company (YESCO) is a manufacturer of electric
                          signs based in Salt Lake City. The company was
                          founded by Thomas Young in 1920.
                                                            Display and Exhibit
"The great roof signs of the Harlem YMCA date to the building's
opening on New Year's Day 1933, making them among the oldest
functioning neon signs in New York today. Determined not
to lose business to movie houses and other amusement
venues, YMCAs across the United States almost invariably hung large
illuminated signs high on their facades by twentieth century."




                                                       Display and Exhibit
D e s i g n
                       Lettering:
                       The Hanbook
                       to    Lighting
                       Fixture Suc-
                       cess, 1932.
                       Posters     for
                       the Chicago
                       World´s fair
                       1933



The Capitol The-
ater is a 700-seat
theater in Burling-
ton, Iowa. Opened
in 1937, with the
first showing being
Mark Twain's clas-
sic "The Prince and
the Pauper".

                      Display and Exhibit
"Neon Script,"                         Specimen sheet for Gillies Gothic
first published                        Bold, from American Type Founders,
in Signs of the                        1934, reproduced in Heller & Fili's.
Times      maga-
zine, July 1933,
from Alf Beck-
er's 100 Alpha-
bets.




Steven Heller and Louis Fili's recent book, Scripts: Elegant Lettering from
Design's Golden Age provides some insight on the evolution of classic script
letterforms. "In commercial contexts, a script would never be used for, say,
a railway sign or other official posting," they write, "but it was common and
appropriate for virtually any other type of signage . . . which demanded an
ad hoc or handwritten appearance."

                                                             Display and Exhibit
Indoors, video projection had em-
                                 braced a broad range of technolo-
                                 gies.   In electronic television, there
                                 were ultra-high-brightness cathode-
                                 ray tubes. Direct-view (non-projection)
                                 systems improved to the point where this
                                 actual screen photo could be shot of a
                                 Telefunken matrix (shown at left) in 1935.
                                 Color projection was shown by 1938




1935 - Brussels Interna-
tional Exposition. Le Cor-
busier designed part of the
French exhibit and the Belgian
modernist    architect  Victor
Bourgeois designed the Grand
Palace.
                                                           Display and Exhibit
1937 - The cathedral of light was a main aesthetic feature of
the Nuremberg Rallies that consisted of 130 searchlights, at
intervals of 12 metres (40 feet), aimed skyward to create a se-
ries of vertical bars surrounding the audience. The effect was
a brilliant one, both from within the design and on the outside.
British Ambassador Sir Nevile Henderson said that it “was both
solemn and beautiful... like being in a cathedral of ice.”




                                                             Display and Exhibit
1939 - New York World’s Fair. “The
World of Tomorrow.” The Fair includ-
ed color photography, nylon, air con-
ditioning, fluorescent lamps, the View-
Master, and Smell-O-Vision. The fair
was also the occasion for the 1st World
Science Fiction Convention.




                              USSR Pavilion at New York World’s Fair.
                              Exhibition in the USSR Pavilion included the
                              life-size copy of the interior of Mayakovskaya
                              station of the Moscow Metro. Designer of the
                              station, Alexey Dushkin, was awarded Grand
                              Prize of the 1939 New York World’s Fair.
                                                            Display and Exhibit
During the period from 1940 to 1960

In 1941, Schnetzler made a mercury-
thallium lamp having an efficiency of
70 lm/W. In 1942, A.H. McKeag from
GEC (England) made a giant leap dis-
covering calcium and strontium-acti-
vated halophosphates. Lamps using
this formulation were introduced in
1946. In 1958 Philips marketed an
integral lamp, included the discharge
tube within an evacuated bulb.




                                        Display and Exhibit
1940 - Lisbon World’s Fair. The Fair in order to celebrate both Foundation of
the Portuguese State (1140) and the Restoration of Independence (1640),
constituted the largest of its kind held in the country until Expo 98.
Included thematic pavilions connected with the history, economic activities,
culture, science, regions and territories. It also included a pavillion of Brasil,
the only foreign country invited. It´s Chief Architect was Cottinelli Telmo.




                                                                 Display and Exhibit
1946 - Mars Signal Light Co.
                                      Chicago magazine ad print.




1948 - Armstrong Asphalt Tile Ads -
Future Styles.
                                                      Display and Exhibit
1951 - Vegas Vic is the unofficial, yet most widely used
name for the Las Vegas, neon sign that resembles a
cowboy that was erected on the exterior of The Pioneer
Club. The sign designed by Pat Denner was a departure
in graphic design from typeface based neon signs, to a
friendly and welcoming human form.

                              1952 - Astro Boy was
                              a Japanese manga car-
                              toon adapted into the
                              first, most popular ani-
                              mated Japanese televi-
                              sion series called anime.




                                                           Display and Exhibit
1954 - GM Parade of Progress Show. The 1955 - Ad from Ameri-
tent was illuminated on the outside with can Bicyclist for Delta
colored flood lights and on the inside light- lights and Carlisle tires.
ed with multi-colored fluorescent tubes.




1954 - Lytescape outdoor lighting.




                                                         Display and Exhibit
In some cases, as at Long Island City's landmark Pepsi-Cola spectacular, the
sign faithfully reproduces a logotype designed previously by others. But in
most examples, the lettering is the original work of sign painters in a neon
shop's layout department.
                                   Some New York signs that play the con-
                                   trast between script and block letters.
                                   (T.Rinaldi)


                                  Very often, sign makers played the con-
                                  trast between an elegant script and block
                                  letters. This practice seems to have peaked
                                  in the 1950s. Typically, the signs use
                                  script for the owner's name, as though the
                                  sign was a personalized invitation. "Be-
                                  fore the advent of modern logo design,
                                  scripts gave the illusion that the business
                                  name was a signature," write Heller and
                                  Fili: "They made the impersonal person-
                                  al."

                                  Smith’s Bar & Grill, 701 8th Avenue, Man-
                                  hattan - DaNite Neon Sign Co., 1954.
                                                             Display and Exhibit
1958 - Tokyo Tower. The tower is used 1958 - The Atomium in Brussels
to broadcast signals for Japanese me- World's Fair. It forms the shape
dia outlets and has an observatory. of a unit cell of an iron crystal.
                                                       Display and Exhibit
One of the most recognized classics is the
McDonald’s single-arch “Speedy” sign, a
prime example of which is in Green Bay, WI
at 1587 Shawano Avenue. It is a parabolic
sign of the type used from July, 1958 to
August, 1959.




                           Display and Exhibit
During the period from 1960 to 1980

William Louden and Kurt Schmidt
(GE) makes the first practicable high-
pressure sodium lamps in 1964.
Philips made a leap forward in 1965
with the introduction of the tin oxide
semiconductor mirror, and later the
better tin-doped indium oxide film.
This led in 1983 to a lamp reaching
the symbolic barrier of 200 lm/W
the highest efficacy reached yet.




                                         Display and Exhibit
Lettering of the 60s & 70s is a celebration of beau-
tiful and stylistically diverse hand-drawn lettering
before the advent of Letraset and the computer. Cus-
tom lettering gave designers’ imaginations full rein
to develop individu-
alistic solutions un-
constrained by typo-
graphic practicalities.
Saul Bass graphic de-
signer and filmmak-
er, known for his de-
sign of film posters.




                                    Display and Exhibit
1962 - Space Needle at Century
21 Exposition Seattle World’s Fair.




                                      Paul Thiry was the fair’s chief architect
                                      Seattle-born Minoru Yamasaki de-
                                      signed the The World of Science, the
                                      U.S. Science Exhibit with NASA mod-
                                      els and mockups of various satellites,
                                      and the Project Mercury capsule that
                                      had carried Alan Shepard into space.
                                      Victor Steinbrueck and John Gra-
                                      ham, Jr. designed the Space Needle.
                                                          Display and Exhibit
1964       -
New York
World’s Fair
“ P e a c e
through
U n d e r -
standing”




               Display and Exhibit
1965 - A large-screen video
outlet appeared in the Houston
Astrodome, an electronic score-
board (created by Fair-Play) with
central video-matrix screen.
In 1972, Stewart-Warner in-
stalled the first (black-&-white,
light-bulb-based) instant-re-
play video scoreboard at Arrow-
head Stadium in Kansas City.
The famed Stardust sign became a symbol
of Las Vegas. In 1967 the old circular sign
was replaced by a new $500,000 roadside
sign. The new sign's form was blurred by a
scatter of star shapes, a shower of stardust.
At night, incorporating neon and incandes-
cent bulbs in the animation sequence, light
fell from the stars, sprinkling from the top of
the 188-foot (57 m) tall sign down over the
Stardust name.
In 1991, the Stardust sign's Googie letter-
ing was replaced with a subdued Futura
typeface.
                                                  Display and Exhibit
1967 - The Pittsburgh Out-
door Advertising Corporation
installed the Westinghouse
sign using 3,000 feet (910 m)
of neon tubing filled with an
argon gas, giving the display
its characteristic blue color.

What distinguished the West-
inghouse sign was the com-
mon perception that there were
practically an infinite number of
sequences in which the sign’s
elements could be lit, and that no sequence was ever repeated. In reality, the
cycle of display patterns would repeat every six minutes, employing a sub-
set of 120 lighting combinations created by Westinghouse designers. To
heighten interest in the sign, lighting patterns would be changed from time
to time by selecting different sequences from the 120 available displays.
                                                              Display and Exhibit
Expo ‘67 - Montreal




Richard Buckminster Fuller's           The USSR pavilion is one of the      The Canada pavilion is the larg-
geodesic dome became one of            most popular sites. Atomic en-       est at the Expo. The central
the symbols of Expo 67. It would       ergy holds a place of honour         structure is an inverted pyra-
later house the Biosphère, an          with its various peaceful appli-     mid, called Katimavik, “meeting
ecowatch centre. The structure         cations. The conquest of space       place” in Inuktitut A stylized tree
glows in the sunlight due to           and a replica of the Vostok satel-   with 1,500 fall-coloured leaves,
acrylic skin and is lit up at night.   lite occupies an important place.    photographs of Canadians.




                                                                                       Display and Exhibit
1969 - The Fernsehturm is a television tower in the city centre of Berlin, Germany. It is as a
symbol of Berlin, which it remains today, as it is easily visible throughout the central and sub-
urban districts of Berlin. With its height of 368 meters, it is the tallest structure in Germany.




                                      1971 - Telkom Jo'burg Tower 269 m (883 ft).
                                      South Africa’s government run and the coun-
                                      try’s largest telecommunications company.
                                                                             Display and Exhibit
1973 - four high-brightness color Eidophor pro-
                            jectors provided video viewing on the “Telescreen”
                            at the indoor Capital Centre in Landover, Maryland.
                            Eidophor’s basic technology was the use of
                            electrostatic charges to deform an oil surface.
                            Eidophor was eighty times brighter than CRT.
                            Telescreen was “theatre television” where tele-
                            vision images would be broadcast onto screens.




1974 - Dramalux,
and Lumiere projector
downlighting Lytes-
pots at the San Francis-
co Museum of Art. The
downlighting appeal
to the taste for modern
style. With contempo-
rary interiors featuring
track lighting as an icon
of modern design.
                                                                Display and Exhibit
Okinawa ‘75 World’s Fair.
To commemorate the American handover of Okinawa to Japan in 1972. The theme of the exposition was the oceans, and
focused on oceanographic technologies, marine life, and oceanic cultures. The motto was “The sea we would like to see”




                                                                                                        Expo from Aquapolis

Aquapolis - The centerpiece of Expo 75, was a floating city designed by Japanese architect Kiyonori Kikutake. It was envisioned
as a concept of how humans could live harmoniously on the ocean, and a prototype for marine communities.

WOS Group Pavilion                        USA Pavilion	                                        Mitsui Children's Water Pavilion




                                                                                                     Display and Exhibit
1976 - Interior lighting design image
                                  of Louisiana Superdome GTE Sylvania.




1977 - Studio 54 Light DJ view.
                                                         Display and Exhibit
During the period from 1980 to 2000

1980 - Entertainment Lighting Con-
sole product developed for use at Dis-
ney’s EPCOT. 1981 Kliegl Command.
1992 ETC introduces the Source Four
ERS Sensor dimmer. 1994 Horizon
Controls introduces software to allow
any Win3.1 computer to control light-
ing. 1998 Rosco/ET Eclipse dedicated
control surface for Horizon Controls.




                                         Display and Exhibit
1980 - The first installation of what Mitsubishi
called Diamond Vision was at Dodger Stadium in
It was followed by Astrovision (Panasonic), Starvi-
sion (EEV), Super Color Vision (Toshiba), Jumbo-
Tron (Sony), and a system from Omega’s sports
timing group, all with variations on the tube idea.
1981 - Astro Wars, portable video game toy was made
with Vacuum Fluorescent Display (invented in Japan
in 1967). VFD emits a bright light with high contrast
and support display elements of various colours.
 1982 - Disney World´s
 Epcot Center sign completed.




                                    Display and Exhibit
1982 - World’s Fair Knoxville, Tennessee. Electric En-
ergy Exhibit, The Sunsphere (266 ft.) had multi sensory
displays called sunscopes.




                                           1984 - Brown Boveri Research, Switzer-
                                           land invented the structure for passive-
                                           matrix LCD. This technology is not backlit,
                                           active matrix is, and produces less contrast.
                                           Liquid crystals do not emit light directly.
                                           This is the prototype with 540x270 pixels.
                                                                      Display and Exhibit
1984 - Caesar´s Palace sign is the first of a new
                                  generation of four color, computerized electron-
                                  ic message centers.




1988 - Expo 88 World’s
Fair, Brisbane,      Australia.
Sound sensitive fountains
outside the West German
Pavilion. High Definition TV
received its premiere at the
Japan Pavilion and text-based
Internet at the Swiss Pavilion.
                                                                   Display and Exhibit
The 1991 Times Square sign was on dis-
play for 13 years. It featured a $3 mil-
lion display with the world’s largest
Coca-Cola bottle and was the only Times
Square billboard with a daytime and even-
ing performance, as 12,000 neon and
incandescent lights powered up to add to the
night time show.




                                               1993 - Nichia Chemical intro-
                                               duced an outdoor-brightness
                                               blue LED developed by Shu-
                                               ji Nakamura. For “pioneer-
                                               ing development of emissive
                                               technology for large outdoor
                                               video screens,” both Mit-
                                               subishi and Nakamura re-
                                               ceived Emmy awards this year.

                                                           Display and Exhibit
1994        -    Oriental
Pearl Radio & TV
Tower, Shangai, China.
The tower is brightly
lit in different LED se-
quences at night.




                                                                Kobe Luminarie is a light
                                                                festival held in Kobe, Ja-
                                                                pan, every December
                                                                since 1995. The installa-
                                                                tion itself is produced by
                                                                Valerio Festi and Hiroka-
                                                                zu Imaoka. Lights are kept
                                                                up for about two weeks
                                                                and turned on for a few
                            hours each evening. Each light is individually hand-painted.
                                                                      Display and Exhibit
1998 - The biggest advertiser -
                           in terms of neon acreage - the
                           Nasdaq market. A $15 million,
                           multimedia kaleidoscope of stock
                           tickers, video screens and
                           colorful billboards that festo
                           on the cylindrical tower of the
                           building on Broadway be-
Expo ’98 Lisbon - Its mot-
                           tween      42nd     and     43rd
to “The Oceans, a Heritage
                           Streets. The sign was roughly the
for the Future” was in-
                           size of three basketball courts.
tended as an appeal to the
world to protect the sea.
The accompanying World
Maritime Summit brought
scientific evidence and
led to the creation of the
European Maritime Agency.
The main feature was a
show called AquaMatrix,
video and light projec-
tion, pyrotechnics, fire
and an acrobat walk-
ing a wheel over a cable.
                                                               Display and Exhibit
Period from 2000 to 2012.

With high brightness resolution LEDs, the
billboard has been transformed into the high-
tech electronic display. Changing a sign mes-
sage, it’s a click with a mouse, rather than
sending out a crew to pull down and replace
a billboard message. High Efficiency Plasma
(HEP) technology is a new and unique genre
of electrodeless, RF driven lighting invented
by Ceravision.




                                                Display and Exhibit
2000 - Interior view
of Sony Center atrium,
Berlin, by Helmut Jahn,
during artificial sun-
set sequence. Lighting
design Yann Kersalé




                          2000 - Kinetic Light Installa-
                          tion artist Paul Tzanetopoulos.
                          SEGD Honor Award. This dy-
                          namic landmark gateway into
                          LAX airport includes 32-feet-
                          high letterforms, a ring of fifteen
                          120-feet-tall pylons forming a
                          bold gateway into the airport.
                                            Display and Exhibit
2003 - Olafur Eliassons              The     Weather       Project
at Tate Modern, London.
                      2004 - D-Tower, Doetinchem, The
                      Netherlands by Lars Spuybroek, NOX,
                      indicating love as the dominant mood
                      of citizens.

                           2004 - The new Times Square Coca-
                           Cola digital sign includs GPS to manage
                           the controls. Trillions of colors, a 30-ton
                           display uses more than 2.6 million LEDs.
                           32 sculpted LED screens enable the sign
                           to have a 60” vertical and a unique 140º
                           horizontal viewing angle.
       2002 - Olym-
       pic rings Salt
       Lake City Winter
       Games, spanned
       600’ on a near-
       by hillside. They
       were only on dur-
       ing the Olympics.
                                                 Display and Exhibit
2005        -   Guinness     World     Records     has     named     A    Sympho-
ny of Lights, the world's largest permanent light and sound show.
It 	 is a synchronised building exterior decorative light and laser multimedia dis-
play, featuring 44 buildings on both sides of the Victoria Harbour of Hong Kong
accompanied by music. The technology was developed by Australian firm Laser-
vision and cost 44 million HK dollars and is held every night for ten minutes.




                                                                  Display and Exhibit
2008 - TRIPLE BRIDGE GATEWAY
                                                   PKSB         Architects         with        Leni
                                                   Schwendinger            Light           Projects.
                                                   Manhattan’s       Port       Authority       Bus
                                                   Terminal. It is the biggest bus sta-
                                                   tion in the United States and the
                                                   busiest in the world by traffic volume.
                                                   Reflective panels emit a carpet of light onto the
                                                   roadbed creating a luminous urban “room”.




July 2006 - Coney Island Parachute Jump was
unveiled in Recipient of New York Construc-
tion Magazine’s “Award of Merit”, the New York
Landmarks Conservancy’s “Lucy G. Moses Pres-
ervation Award” and the highest lighting design
industry award, The Lumen. The revisualization
of the landmark 277-foot structure, widely con-
sidered Brooklyn’s answer to the “Eiffel Tower”.
                                                                               Display and Exhibit
2008 -          Hauptwache
Luminale,         Frankfurt.




2009 - The GP2X Wiz game con-
sole    uses     an     AMOLED       (active-matrix
organic light - emitting diode) display technology.
2009 - Eden Park developed a microplasma
panel. UV is used to excite phosphor to generate
visible light. The electrodes are external to
the microplasma cavities where the UV is gen-
erated, working life will be 50,000 hours.
The panels contain no mercury, it pro-
vides over 30 lumens/watt, projected to
rise to 100 lumens/watt in the near future.
                                                      Display and Exhibit
Buildings as video screens
2009 - Harrah’s Resort Media Façade. Design
Team: Mike Hansen (digital media producer) George
Robbins (art director), Zach Horn (motion graphics).
Color Kinetics (LEDs), C-nario (control system software),




                                             2010 - Better City, Better Life, the theme of
                                             Expo Shanghai China. Dream Cube: Society for
                                             Environmental Graphic Design Honor Award.
                                             2010 World Expo Shanghai Corporate Pavilion
                                                                          Display and Exhibit
2011 - Burton Inc. Japan rolls out True
3D laser plasma display.


Building mapping video projection

2011 - Nomada produce, design
and operate the Sharjah Light Fes-
tival (UAE). This team of artists and
technicians discover new new vi-
sions when it comes to create an
event. Light, image, video, sound
and mapping are the techniques.
                                          Display and Exhibit
The German company DISTEC developed the first so-          Signs in the highway illuminat-
lar-driven backlit scroller for outdoor advertising. The   ed at night may not exceed a
solar unit uses premium quality monocrystalline pan-
els manufactured by Schott®. The solar unit tracks
                                                           maximum luminance level of
the course of the sun by a two-axis tracking system        seven hundred fifty (750) cd/
in an angle of horizontally up to 270°, and verti-         m² or Nits, regardless of the
cally up to 85° and generates approximately 40%            method of illumination.
more power than conventional, static solar cells. As
additional benefit, the tracking reduces the panel
space needed to provide the requisite energy.




                                                           Canada’s first LED video billboard
                                                           network (four connected screens)
                                                           created by Lightvision. The pos-
                                                           sibility of a citywide or regional
                                                           display-advertising network.
                                                                            Display and Exhibit
2011 - "Solar Equation" is a large-scale art
installation of a faithful simulation of the Sun,
100 million times smaller than the real thing.
Commissioned by the Light in Winter Festival
in Melbourne, the piece features the world’s
largest spherical balloon, which is
tethered over Federation Square and
animated using five projectors. The solar anima-
tion on the balloon is generated by live mathe-
matical equations that simulate the turbulence,
flares and sunspots that can be seen on the
surface of the Sun. This produces a constant-
ly changing display that never repeats itself.




                                                    Dior building, 57th St., Manhattan. Rosco LED
                                                    LitePads provide the look of smooth highlight-
                                                    to-shadow transitions in decorative sheets.
                                                                               Display and Exhibit
2011 - Pan Arab Games produc-
tion of the world’s largest video
screen to date. 55000 individual
video pixels sync with 44000 feet
of LED net spread across a stadium.

2012 - London Olympics. The Cauldron.
Thomas Heatherwick and Studio one built
a 204 petals in 30’ stems olympic flame.
                                           Display and Exhibit
2012 - Expo Chicago, Navy Pier Contemporary
and Modern Art Exhibit. Studio Gang’s Architec-
tural design.
2012 - Richard
Osborne    light
installa tions.

2012 - Laser
S c u l p t u re
D e u t s c h e
N a t i o n a l
Bibliothek.




                                Display and Exhibit
2012 - Daniel Buren
and 1024 Architecture.

Each year, Monumenta
invites an internation-
ally renowned artist to
conceive a site-specific
installation for the great
nave of the Grand Pal-
ais in Paris. A vast
atrium       space       with
13,500        square me-
ters. Buren decided to go
for something not on a
“monumental”            scale
but rather on a “hu-
manistic”        scale.     *
He filled the space with
hundreds      of      colored
glass     disks,     creating
surreal colored forest that
he called Excentrique(s).

                                Display and Exhibit
Eurovision Song Contest 2012 -
                                  Baku Crystal Hall in Azerbaijan.
                                  Lighting        designer       Jerry
                                  Appelt. The largest music tele-
                                  vision program in the world.
                                  Live broadcasts, live view-
                                  ing and internet viewers.
                                  MA Lighting consoles - all lighting,
                                  triggered via Timecode 1,400
                                  moving lights (2,891 lighting
                                  fixtures) with 39,860 parameters.



Miami Tower, an iconic sym-
bol of the city, has reinvent-
ed the city skyline with a new
state-of-the-art        exteri-
or LED lighting system.
This will save the build-
ing owner nearly $260,000
annually and reduce light-
ing related energy by 92%.
                                                     Display and Exhibit

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History of lighting - display & exhibit

  • 1. 724 - History & Theory of Interior Illumination Display and Exhibit José Albuquerque Fonseca Display and Exhibit
  • 2. Period until 1900. Niagara Falls Illumination in 1860 had 200 colored and white calcium, volcanic and turpedo lights called Bengal Lights, the kind used by ships at sea. In 1895 Daniel McFarlan Moore invents a lamp using nitrogen or carbon dioxide, he began making electric signs using these luminous tubes bent into the form of letters or shapes. Display and Exhibit
  • 3. Jan 1879 - First Electrical Illumination took place in Niagara Falls and had the effect of 32,000 candles. July 1879, 16 open arc lamps, projecting 2,000 candlepolwer each. In 1892, the original own- er of the ‘Maid of the Mist’. Frank LeBland placed a 4,000 candlepower light on the Canadian Maid of the Mist dock. It lite up the American Falls. Colored Gelatin Plates were placed in front of the lights providing a variety of colors. 1907 - American & Bridal Veil Falls by Electric Light, Design by W. D´Arcy Ryan. (Photograph: George Curtis). Illuminations shone in 1879 at the Blackpool Illuminations annual Lights Festival, in Lancashire, England and consisted of just eight arc lamps which bathed the Promenade. Display and Exhibit
  • 4. May 1892 - The first electric sign erected in New York, on the site of the present Flatiron Building, was the well-known Manhattan Beach sign on the uptown wall of the old Cumber- land Hotel at 23rd St. and Broadway. H.J. Heinz while watching the electric light message, formed a grand idea. The following day he communicated with O. J. Gude, and not long afterward another electrical sign dominated the same spot. A huge green pickle flashed on and off, and some of the 57 varieties were featured in electric lights. 1893 - Nikola Tesla uses cordless low pressure gas discharge lamps, powered by a high frequency eletric field, to light his labora- tory. He displays gas discharge lamps at the World Columbian Exposition. The Exposition sparkled with the illumination of thousands of electric lights. The World’s Fair also featured electrified moving sidewalks, launches, and elevated trains. The Westinghouse Company won the bid with its alternat- ing current and the working scaled system allowed the public a view of a polyphase power which could be transmitted over long distances. Display and Exhibit
  • 5. 1893 - Moore patented Electrical 1895 - Vitascope was an early film Light Display for signage. projector demonstrated by Charles Francis Jenkins and Thomas Armat. They had made modifications to Jen- kins patented "Phantoscope", which cast images via film & electric light onto a wall or screen. April 23, 1896 the first public exhi- bition of the Vitascope in the Koster and Bial’s Music Hall an important vaudeville theatre located at Broad- way and Thirty-Fourth Street. Display and Exhibit
  • 6. 1897 - Tennessee Centennial Expo- sition. It celebrated the 100th anni- versary of Tennessee’s entry into the union in 1796, although it was a year late . Extravagant displays of electric lights quickly became a feature of pub- lic events. In 1895 Daniel McFarlan Moore inventes the luminous tube. A main attraction at the Electrical Exhibition of 1898 was the "Moore Chapel," a small chapel mock-up illuminat- ed by Moore’s tubes, at Madison Square Garden. Over the door, a Moore Tube sign welcomed visitors to the "Moore Vacuum Tube Chapel". (Electrical Engineer, May 12, 1898) 1898 - Illuminated murals in stained glass by the Rambush Decorating Studios. Display and Exhibit
  • 7. January 2, 1898 - Scientific American Supplement - Frantz Dussaud, a Swiss physicist called his projection system a “téléoscope.” It used an electric arc light source for a large, bright picture. The Trans-Mississippi and International Ex- position was a world's fair held in Omaha, Ne- braska from June 1 to November 1 of 1898. Its goal was to showcase the development of the entire West, stretch- ing from the Mississippi River to the Pacific Coast. Night view of the Grand Court. Photograph by Frank Rinehart, 1898. Display and Exhibit
  • 8. During the period from 1900 to 1920 Broadway was “flanked with a double row of this new type of electrical advertising”. The roots of fluorescent technology reach back to the Peter Cooper Hewitt’s mercury- based lamps, introduced in 1901. Lee De Forest invented the Audion vacuum tube in 1906, creating the entire basis of long-distance audio and TV communications. The Audion helped to usher in the widespread use of electronics. Display and Exhibit
  • 9. In the first decade of the 1900s, years before developing the compact Home Projecting Kinetoscope, Edison marketed an essentially theatrical 35 mm Projecting Kinetoscope for domestic use. 1902 - Edward Raymond Turn- er. First film in the world with natural color National Me- dia Museum, Bradford, UK. Display and Exhibit
  • 10. By their sinuous nature, neon tubes lend themselves to script. Moore tube signs used script in the early 1900s; Claude's first neon sign in the U.S. re- produced Packard's script logotype. 1901 Pan-American Ex- position, Buffalo, NY. Exhibits: Electric Tower (the fair’s center piece) designed by John Galen Howard and the Electric- ity Building designed by Green & Wicks. The “Clicquot Club Ginger Ale - World’s Largest Seller,” spectacular on the Put- nam Building was another O. J. Gude Company installation. Nineteen thou- sand lamps and twenty-nine flashers helped the Eskimo boys and their sled get over the frozen snow. Display and Exhibit
  • 11. 1904 - The year that turned Longacre Square into the place known as Times Square, Oscar J. Gude installed a so- phisticated advertisement for Trimble. The sign was placed on the north side of 47th Street, between Broadway and 7th Avenue, making it the first in a long line of electronic advertisements to be placed at this key intersection. The Trimble name could be seen from al- most a mile away down certain corridors. 1905 - The “Petticoat Girl” sign made its debut, featuring “the illusion of flut- tering skirts produced by a series of very rapid flashes of bulb form the bot- tom of the skirt and the petticoat, while the rain was switched on and off every twenty seconds.” Display and Exhibit
  • 12. The city of New York banned the new year´s fireworks so that Alfred Ochs, publisher of the New York Times and host of the Times Square party had to come up with anoth- er highlight to get the attention of the masses and so in the year 1907 to 1908, a huge lighted ball lowered a flagpole Behrens became the industrial designer specializing in German electricity. Poster for the bulbs AEG, 1910 1908 Coney Island. Luna Park Lagoon with 750 and 1000 Watt Mazda Lamps Display and Exhibit
  • 13. September 25, 1909, an entire fleet of in- ternational warships in the Hudson Riv- er was illuminated. This display of lights and naval power was so impressive that it was reenacted upon the people’s request. Neon signs are made using electri- fied, luminous tube lights that contain rarefied neon or other gases. They are the most com- mon use for neon lighting, which was first demon- strated 1910 by Georges Claude at the Paris Motor Show. Display and Exhibit
  • 14. The popular success of the "Petticoat Girl" electric bulb sign prompted successors which similarly incorporated primitive iterations of animation during the 1910's. The Corticelli Spool Silk sign featured a frolicsome kitten playing with a spool of silk snatched from the pumping needle of a sewing machine and the brief tagline "Too Strong to Break". Luminograph, patented in 1913, projected film onto photocells, which controlled relays, which controlled light bulbs. The later Epok substituted tubes for the relays. An American version shown in Times Square even let live dancers to perform in front of the photo-cells. By 1937, the Wondersign added color. Display and Exhibit
  • 15. 1915 - The Panama-Pacif- ic International Exposition (PPIE) in San Francisco. Lighting was designed by Walter D’Arcy Ryan, includ- ing the Scintillator search- light display. The centerpiece was the Tower of Jewels, which was illuminated by over 50 powerful electrical search- lights at night. This fair set the pattern for the lighting of future fairs. Display and Exhibit
  • 16. 1917 - "Wrigley's Spearmint" sign, erected on Broadway between 43rd and 44th Streets. installed by O. J. Gude. The Wrigley's sign, embodied several archetypal characteristics of electric bulb sign spec- taculars of the period, such as a national company branding through the use of iconic text (and not a graphical logo), repetitive animation of mun- dane tasks and an adherence to incongruous Beaux-Art iconography. Display and Exhibit
  • 17. 1917 - Davis & Shaw Furniture Co. had the first electric outdoor advertising sign in Colorado. Davis & Shaw Furniture Company’s electric ad- vertising sign on the Pioneer Building at Lar- imer and Fifteenth Street in Denver. The sign was built in 1917 almost as tall as the Pioneer Building and remained in place until 1925, when it was blown down in a windstorm. Coca-Cola sign as a landmarks in Times Square since 1920. As early as 1923 Coca-Cola brought a new dimension to its billboard by adding neon lighting. Display and Exhibit
  • 18. Period from 1920 to 1940 In1919 Thomas Wilfred built his first Clavilux, a mechanical invention that allowed the creation and perfor- mance of Lumia, which was Wilfred’s term for Light Art. In 1924 More inventes the vacuum bulbs used in telephotography and in 1925 im- proved it for use in television. Display and Exhibit
  • 19. Before neon signs began to proliferate in New York during the 1920s, another type of electric sign pre- dominated throughout the city. These were the "panel reflector" signs. The concept behind them was simple: they were comprised only of a painted signboard, il- luminated by incandescent bulbs housed in a hooded fixture mounted to the top of the sign. Display and Exhibit
  • 20. Hollywood represented a city, but also an industry, a lifestyle and an aspiration. Was officially crowned when the “Holly- woodland” sign was erected in 1923. 1925 - Niagara Falls Il- luminated Winter Scene. Niagara Falls Illumina- tion Board first installation was a Twenty-four carbon searchlights each 26 inches in diameter, emitting a total of 1,320,000,000 candle- power. Display and Exhibit
  • 21. 1925 - Paris International Exposition of Modern Industrial and Decorative Arts Display and Exhibit
  • 22. In 1930 there were at least five dif- ferent theatrical-television systems demonstrated — in actual theaters. The first was on January 16 at the RKO-Proctor 58th St. Theater in New York. It was an RCA system that produced a ten-foot-wide image. In April Ulises Sanabria conducted his first demo in Chicago. On May 22 General Electric in Schenectady, 1931- Radio pioneer Lee de Forest filed New York (left). On July 28, John a patent for a means of etching video Logie Baird presented his version images onto motion-picture film. By in London. In July 30, RCA showed 1933, a different version evolved into a different system in Schenectady. the Fernseh “intermediate film” system. L'Exposition Coloniale de 1931 à Paris Display and Exhibit
  • 23. Historically, Columbus Circle may have been second only to Times Square in the number of big off-premise roof signs The General Motors sign seen in a Sam- uel Gottscho photo, February 11, 1932. With Callo- way’s band a young Dizzy Gillespie would run into a saxo- phonist named Charlie Parker. Result: the thing that would overtake swing — bebop. Calloway became so popular that he would one day replace Ellington as the Cotton Club’s regular act. Display and Exhibit
  • 24. This print depicts two NYC art deco land- marks, the GE Building and the Chrysler Build- ing, the George Washington Bridge, which also has deco elements. These three iconic piec- es of architecture were completed in 1930 and 1931, and this print dates from 1933. C4 IX Citroen, 1931 1933 - YESCO erected the first neon sign in Las Vegas for the Boulder Club. Young Electric Sign Company (YESCO) is a manufacturer of electric signs based in Salt Lake City. The company was founded by Thomas Young in 1920. Display and Exhibit
  • 25. "The great roof signs of the Harlem YMCA date to the building's opening on New Year's Day 1933, making them among the oldest functioning neon signs in New York today. Determined not to lose business to movie houses and other amusement venues, YMCAs across the United States almost invariably hung large illuminated signs high on their facades by twentieth century." Display and Exhibit
  • 26. D e s i g n Lettering: The Hanbook to Lighting Fixture Suc- cess, 1932. Posters for the Chicago World´s fair 1933 The Capitol The- ater is a 700-seat theater in Burling- ton, Iowa. Opened in 1937, with the first showing being Mark Twain's clas- sic "The Prince and the Pauper". Display and Exhibit
  • 27. "Neon Script," Specimen sheet for Gillies Gothic first published Bold, from American Type Founders, in Signs of the 1934, reproduced in Heller & Fili's. Times maga- zine, July 1933, from Alf Beck- er's 100 Alpha- bets. Steven Heller and Louis Fili's recent book, Scripts: Elegant Lettering from Design's Golden Age provides some insight on the evolution of classic script letterforms. "In commercial contexts, a script would never be used for, say, a railway sign or other official posting," they write, "but it was common and appropriate for virtually any other type of signage . . . which demanded an ad hoc or handwritten appearance." Display and Exhibit
  • 28. Indoors, video projection had em- braced a broad range of technolo- gies. In electronic television, there were ultra-high-brightness cathode- ray tubes. Direct-view (non-projection) systems improved to the point where this actual screen photo could be shot of a Telefunken matrix (shown at left) in 1935. Color projection was shown by 1938 1935 - Brussels Interna- tional Exposition. Le Cor- busier designed part of the French exhibit and the Belgian modernist architect Victor Bourgeois designed the Grand Palace. Display and Exhibit
  • 29. 1937 - The cathedral of light was a main aesthetic feature of the Nuremberg Rallies that consisted of 130 searchlights, at intervals of 12 metres (40 feet), aimed skyward to create a se- ries of vertical bars surrounding the audience. The effect was a brilliant one, both from within the design and on the outside. British Ambassador Sir Nevile Henderson said that it “was both solemn and beautiful... like being in a cathedral of ice.” Display and Exhibit
  • 30. 1939 - New York World’s Fair. “The World of Tomorrow.” The Fair includ- ed color photography, nylon, air con- ditioning, fluorescent lamps, the View- Master, and Smell-O-Vision. The fair was also the occasion for the 1st World Science Fiction Convention. USSR Pavilion at New York World’s Fair. Exhibition in the USSR Pavilion included the life-size copy of the interior of Mayakovskaya station of the Moscow Metro. Designer of the station, Alexey Dushkin, was awarded Grand Prize of the 1939 New York World’s Fair. Display and Exhibit
  • 31. During the period from 1940 to 1960 In 1941, Schnetzler made a mercury- thallium lamp having an efficiency of 70 lm/W. In 1942, A.H. McKeag from GEC (England) made a giant leap dis- covering calcium and strontium-acti- vated halophosphates. Lamps using this formulation were introduced in 1946. In 1958 Philips marketed an integral lamp, included the discharge tube within an evacuated bulb. Display and Exhibit
  • 32. 1940 - Lisbon World’s Fair. The Fair in order to celebrate both Foundation of the Portuguese State (1140) and the Restoration of Independence (1640), constituted the largest of its kind held in the country until Expo 98. Included thematic pavilions connected with the history, economic activities, culture, science, regions and territories. It also included a pavillion of Brasil, the only foreign country invited. It´s Chief Architect was Cottinelli Telmo. Display and Exhibit
  • 33. 1946 - Mars Signal Light Co. Chicago magazine ad print. 1948 - Armstrong Asphalt Tile Ads - Future Styles. Display and Exhibit
  • 34. 1951 - Vegas Vic is the unofficial, yet most widely used name for the Las Vegas, neon sign that resembles a cowboy that was erected on the exterior of The Pioneer Club. The sign designed by Pat Denner was a departure in graphic design from typeface based neon signs, to a friendly and welcoming human form. 1952 - Astro Boy was a Japanese manga car- toon adapted into the first, most popular ani- mated Japanese televi- sion series called anime. Display and Exhibit
  • 35. 1954 - GM Parade of Progress Show. The 1955 - Ad from Ameri- tent was illuminated on the outside with can Bicyclist for Delta colored flood lights and on the inside light- lights and Carlisle tires. ed with multi-colored fluorescent tubes. 1954 - Lytescape outdoor lighting. Display and Exhibit
  • 36. In some cases, as at Long Island City's landmark Pepsi-Cola spectacular, the sign faithfully reproduces a logotype designed previously by others. But in most examples, the lettering is the original work of sign painters in a neon shop's layout department. Some New York signs that play the con- trast between script and block letters. (T.Rinaldi) Very often, sign makers played the con- trast between an elegant script and block letters. This practice seems to have peaked in the 1950s. Typically, the signs use script for the owner's name, as though the sign was a personalized invitation. "Be- fore the advent of modern logo design, scripts gave the illusion that the business name was a signature," write Heller and Fili: "They made the impersonal person- al." Smith’s Bar & Grill, 701 8th Avenue, Man- hattan - DaNite Neon Sign Co., 1954. Display and Exhibit
  • 37. 1958 - Tokyo Tower. The tower is used 1958 - The Atomium in Brussels to broadcast signals for Japanese me- World's Fair. It forms the shape dia outlets and has an observatory. of a unit cell of an iron crystal. Display and Exhibit
  • 38. One of the most recognized classics is the McDonald’s single-arch “Speedy” sign, a prime example of which is in Green Bay, WI at 1587 Shawano Avenue. It is a parabolic sign of the type used from July, 1958 to August, 1959. Display and Exhibit
  • 39. During the period from 1960 to 1980 William Louden and Kurt Schmidt (GE) makes the first practicable high- pressure sodium lamps in 1964. Philips made a leap forward in 1965 with the introduction of the tin oxide semiconductor mirror, and later the better tin-doped indium oxide film. This led in 1983 to a lamp reaching the symbolic barrier of 200 lm/W the highest efficacy reached yet. Display and Exhibit
  • 40. Lettering of the 60s & 70s is a celebration of beau- tiful and stylistically diverse hand-drawn lettering before the advent of Letraset and the computer. Cus- tom lettering gave designers’ imaginations full rein to develop individu- alistic solutions un- constrained by typo- graphic practicalities. Saul Bass graphic de- signer and filmmak- er, known for his de- sign of film posters. Display and Exhibit
  • 41. 1962 - Space Needle at Century 21 Exposition Seattle World’s Fair. Paul Thiry was the fair’s chief architect Seattle-born Minoru Yamasaki de- signed the The World of Science, the U.S. Science Exhibit with NASA mod- els and mockups of various satellites, and the Project Mercury capsule that had carried Alan Shepard into space. Victor Steinbrueck and John Gra- ham, Jr. designed the Space Needle. Display and Exhibit
  • 42. 1964 - New York World’s Fair “ P e a c e through U n d e r - standing” Display and Exhibit
  • 43. 1965 - A large-screen video outlet appeared in the Houston Astrodome, an electronic score- board (created by Fair-Play) with central video-matrix screen. In 1972, Stewart-Warner in- stalled the first (black-&-white, light-bulb-based) instant-re- play video scoreboard at Arrow- head Stadium in Kansas City. The famed Stardust sign became a symbol of Las Vegas. In 1967 the old circular sign was replaced by a new $500,000 roadside sign. The new sign's form was blurred by a scatter of star shapes, a shower of stardust. At night, incorporating neon and incandes- cent bulbs in the animation sequence, light fell from the stars, sprinkling from the top of the 188-foot (57 m) tall sign down over the Stardust name. In 1991, the Stardust sign's Googie letter- ing was replaced with a subdued Futura typeface. Display and Exhibit
  • 44. 1967 - The Pittsburgh Out- door Advertising Corporation installed the Westinghouse sign using 3,000 feet (910 m) of neon tubing filled with an argon gas, giving the display its characteristic blue color. What distinguished the West- inghouse sign was the com- mon perception that there were practically an infinite number of sequences in which the sign’s elements could be lit, and that no sequence was ever repeated. In reality, the cycle of display patterns would repeat every six minutes, employing a sub- set of 120 lighting combinations created by Westinghouse designers. To heighten interest in the sign, lighting patterns would be changed from time to time by selecting different sequences from the 120 available displays. Display and Exhibit
  • 45. Expo ‘67 - Montreal Richard Buckminster Fuller's The USSR pavilion is one of the The Canada pavilion is the larg- geodesic dome became one of most popular sites. Atomic en- est at the Expo. The central the symbols of Expo 67. It would ergy holds a place of honour structure is an inverted pyra- later house the Biosphère, an with its various peaceful appli- mid, called Katimavik, “meeting ecowatch centre. The structure cations. The conquest of space place” in Inuktitut A stylized tree glows in the sunlight due to and a replica of the Vostok satel- with 1,500 fall-coloured leaves, acrylic skin and is lit up at night. lite occupies an important place. photographs of Canadians. Display and Exhibit
  • 46. 1969 - The Fernsehturm is a television tower in the city centre of Berlin, Germany. It is as a symbol of Berlin, which it remains today, as it is easily visible throughout the central and sub- urban districts of Berlin. With its height of 368 meters, it is the tallest structure in Germany. 1971 - Telkom Jo'burg Tower 269 m (883 ft). South Africa’s government run and the coun- try’s largest telecommunications company. Display and Exhibit
  • 47. 1973 - four high-brightness color Eidophor pro- jectors provided video viewing on the “Telescreen” at the indoor Capital Centre in Landover, Maryland. Eidophor’s basic technology was the use of electrostatic charges to deform an oil surface. Eidophor was eighty times brighter than CRT. Telescreen was “theatre television” where tele- vision images would be broadcast onto screens. 1974 - Dramalux, and Lumiere projector downlighting Lytes- pots at the San Francis- co Museum of Art. The downlighting appeal to the taste for modern style. With contempo- rary interiors featuring track lighting as an icon of modern design. Display and Exhibit
  • 48. Okinawa ‘75 World’s Fair. To commemorate the American handover of Okinawa to Japan in 1972. The theme of the exposition was the oceans, and focused on oceanographic technologies, marine life, and oceanic cultures. The motto was “The sea we would like to see” Expo from Aquapolis Aquapolis - The centerpiece of Expo 75, was a floating city designed by Japanese architect Kiyonori Kikutake. It was envisioned as a concept of how humans could live harmoniously on the ocean, and a prototype for marine communities. WOS Group Pavilion USA Pavilion Mitsui Children's Water Pavilion Display and Exhibit
  • 49. 1976 - Interior lighting design image of Louisiana Superdome GTE Sylvania. 1977 - Studio 54 Light DJ view. Display and Exhibit
  • 50. During the period from 1980 to 2000 1980 - Entertainment Lighting Con- sole product developed for use at Dis- ney’s EPCOT. 1981 Kliegl Command. 1992 ETC introduces the Source Four ERS Sensor dimmer. 1994 Horizon Controls introduces software to allow any Win3.1 computer to control light- ing. 1998 Rosco/ET Eclipse dedicated control surface for Horizon Controls. Display and Exhibit
  • 51. 1980 - The first installation of what Mitsubishi called Diamond Vision was at Dodger Stadium in It was followed by Astrovision (Panasonic), Starvi- sion (EEV), Super Color Vision (Toshiba), Jumbo- Tron (Sony), and a system from Omega’s sports timing group, all with variations on the tube idea. 1981 - Astro Wars, portable video game toy was made with Vacuum Fluorescent Display (invented in Japan in 1967). VFD emits a bright light with high contrast and support display elements of various colours. 1982 - Disney World´s Epcot Center sign completed. Display and Exhibit
  • 52. 1982 - World’s Fair Knoxville, Tennessee. Electric En- ergy Exhibit, The Sunsphere (266 ft.) had multi sensory displays called sunscopes. 1984 - Brown Boveri Research, Switzer- land invented the structure for passive- matrix LCD. This technology is not backlit, active matrix is, and produces less contrast. Liquid crystals do not emit light directly. This is the prototype with 540x270 pixels. Display and Exhibit
  • 53. 1984 - Caesar´s Palace sign is the first of a new generation of four color, computerized electron- ic message centers. 1988 - Expo 88 World’s Fair, Brisbane, Australia. Sound sensitive fountains outside the West German Pavilion. High Definition TV received its premiere at the Japan Pavilion and text-based Internet at the Swiss Pavilion. Display and Exhibit
  • 54. The 1991 Times Square sign was on dis- play for 13 years. It featured a $3 mil- lion display with the world’s largest Coca-Cola bottle and was the only Times Square billboard with a daytime and even- ing performance, as 12,000 neon and incandescent lights powered up to add to the night time show. 1993 - Nichia Chemical intro- duced an outdoor-brightness blue LED developed by Shu- ji Nakamura. For “pioneer- ing development of emissive technology for large outdoor video screens,” both Mit- subishi and Nakamura re- ceived Emmy awards this year. Display and Exhibit
  • 55. 1994 - Oriental Pearl Radio & TV Tower, Shangai, China. The tower is brightly lit in different LED se- quences at night. Kobe Luminarie is a light festival held in Kobe, Ja- pan, every December since 1995. The installa- tion itself is produced by Valerio Festi and Hiroka- zu Imaoka. Lights are kept up for about two weeks and turned on for a few hours each evening. Each light is individually hand-painted. Display and Exhibit
  • 56. 1998 - The biggest advertiser - in terms of neon acreage - the Nasdaq market. A $15 million, multimedia kaleidoscope of stock tickers, video screens and colorful billboards that festo on the cylindrical tower of the building on Broadway be- Expo ’98 Lisbon - Its mot- tween 42nd and 43rd to “The Oceans, a Heritage Streets. The sign was roughly the for the Future” was in- size of three basketball courts. tended as an appeal to the world to protect the sea. The accompanying World Maritime Summit brought scientific evidence and led to the creation of the European Maritime Agency. The main feature was a show called AquaMatrix, video and light projec- tion, pyrotechnics, fire and an acrobat walk- ing a wheel over a cable. Display and Exhibit
  • 57. Period from 2000 to 2012. With high brightness resolution LEDs, the billboard has been transformed into the high- tech electronic display. Changing a sign mes- sage, it’s a click with a mouse, rather than sending out a crew to pull down and replace a billboard message. High Efficiency Plasma (HEP) technology is a new and unique genre of electrodeless, RF driven lighting invented by Ceravision. Display and Exhibit
  • 58. 2000 - Interior view of Sony Center atrium, Berlin, by Helmut Jahn, during artificial sun- set sequence. Lighting design Yann Kersalé 2000 - Kinetic Light Installa- tion artist Paul Tzanetopoulos. SEGD Honor Award. This dy- namic landmark gateway into LAX airport includes 32-feet- high letterforms, a ring of fifteen 120-feet-tall pylons forming a bold gateway into the airport. Display and Exhibit
  • 59. 2003 - Olafur Eliassons The Weather Project at Tate Modern, London. 2004 - D-Tower, Doetinchem, The Netherlands by Lars Spuybroek, NOX, indicating love as the dominant mood of citizens. 2004 - The new Times Square Coca- Cola digital sign includs GPS to manage the controls. Trillions of colors, a 30-ton display uses more than 2.6 million LEDs. 32 sculpted LED screens enable the sign to have a 60” vertical and a unique 140º horizontal viewing angle. 2002 - Olym- pic rings Salt Lake City Winter Games, spanned 600’ on a near- by hillside. They were only on dur- ing the Olympics. Display and Exhibit
  • 60. 2005 - Guinness World Records has named A Sympho- ny of Lights, the world's largest permanent light and sound show. It is a synchronised building exterior decorative light and laser multimedia dis- play, featuring 44 buildings on both sides of the Victoria Harbour of Hong Kong accompanied by music. The technology was developed by Australian firm Laser- vision and cost 44 million HK dollars and is held every night for ten minutes. Display and Exhibit
  • 61. 2008 - TRIPLE BRIDGE GATEWAY PKSB Architects with Leni Schwendinger Light Projects. Manhattan’s Port Authority Bus Terminal. It is the biggest bus sta- tion in the United States and the busiest in the world by traffic volume. Reflective panels emit a carpet of light onto the roadbed creating a luminous urban “room”. July 2006 - Coney Island Parachute Jump was unveiled in Recipient of New York Construc- tion Magazine’s “Award of Merit”, the New York Landmarks Conservancy’s “Lucy G. Moses Pres- ervation Award” and the highest lighting design industry award, The Lumen. The revisualization of the landmark 277-foot structure, widely con- sidered Brooklyn’s answer to the “Eiffel Tower”. Display and Exhibit
  • 62. 2008 - Hauptwache Luminale, Frankfurt. 2009 - The GP2X Wiz game con- sole uses an AMOLED (active-matrix organic light - emitting diode) display technology. 2009 - Eden Park developed a microplasma panel. UV is used to excite phosphor to generate visible light. The electrodes are external to the microplasma cavities where the UV is gen- erated, working life will be 50,000 hours. The panels contain no mercury, it pro- vides over 30 lumens/watt, projected to rise to 100 lumens/watt in the near future. Display and Exhibit
  • 63. Buildings as video screens 2009 - Harrah’s Resort Media Façade. Design Team: Mike Hansen (digital media producer) George Robbins (art director), Zach Horn (motion graphics). Color Kinetics (LEDs), C-nario (control system software), 2010 - Better City, Better Life, the theme of Expo Shanghai China. Dream Cube: Society for Environmental Graphic Design Honor Award. 2010 World Expo Shanghai Corporate Pavilion Display and Exhibit
  • 64. 2011 - Burton Inc. Japan rolls out True 3D laser plasma display. Building mapping video projection 2011 - Nomada produce, design and operate the Sharjah Light Fes- tival (UAE). This team of artists and technicians discover new new vi- sions when it comes to create an event. Light, image, video, sound and mapping are the techniques. Display and Exhibit
  • 65. The German company DISTEC developed the first so- Signs in the highway illuminat- lar-driven backlit scroller for outdoor advertising. The ed at night may not exceed a solar unit uses premium quality monocrystalline pan- els manufactured by Schott®. The solar unit tracks maximum luminance level of the course of the sun by a two-axis tracking system seven hundred fifty (750) cd/ in an angle of horizontally up to 270°, and verti- m² or Nits, regardless of the cally up to 85° and generates approximately 40% method of illumination. more power than conventional, static solar cells. As additional benefit, the tracking reduces the panel space needed to provide the requisite energy. Canada’s first LED video billboard network (four connected screens) created by Lightvision. The pos- sibility of a citywide or regional display-advertising network. Display and Exhibit
  • 66. 2011 - "Solar Equation" is a large-scale art installation of a faithful simulation of the Sun, 100 million times smaller than the real thing. Commissioned by the Light in Winter Festival in Melbourne, the piece features the world’s largest spherical balloon, which is tethered over Federation Square and animated using five projectors. The solar anima- tion on the balloon is generated by live mathe- matical equations that simulate the turbulence, flares and sunspots that can be seen on the surface of the Sun. This produces a constant- ly changing display that never repeats itself. Dior building, 57th St., Manhattan. Rosco LED LitePads provide the look of smooth highlight- to-shadow transitions in decorative sheets. Display and Exhibit
  • 67. 2011 - Pan Arab Games produc- tion of the world’s largest video screen to date. 55000 individual video pixels sync with 44000 feet of LED net spread across a stadium. 2012 - London Olympics. The Cauldron. Thomas Heatherwick and Studio one built a 204 petals in 30’ stems olympic flame. Display and Exhibit
  • 68. 2012 - Expo Chicago, Navy Pier Contemporary and Modern Art Exhibit. Studio Gang’s Architec- tural design. 2012 - Richard Osborne light installa tions. 2012 - Laser S c u l p t u re D e u t s c h e N a t i o n a l Bibliothek. Display and Exhibit
  • 69. 2012 - Daniel Buren and 1024 Architecture. Each year, Monumenta invites an internation- ally renowned artist to conceive a site-specific installation for the great nave of the Grand Pal- ais in Paris. A vast atrium space with 13,500 square me- ters. Buren decided to go for something not on a “monumental” scale but rather on a “hu- manistic” scale. * He filled the space with hundreds of colored glass disks, creating surreal colored forest that he called Excentrique(s). Display and Exhibit
  • 70. Eurovision Song Contest 2012 - Baku Crystal Hall in Azerbaijan. Lighting designer Jerry Appelt. The largest music tele- vision program in the world. Live broadcasts, live view- ing and internet viewers. MA Lighting consoles - all lighting, triggered via Timecode 1,400 moving lights (2,891 lighting fixtures) with 39,860 parameters. Miami Tower, an iconic sym- bol of the city, has reinvent- ed the city skyline with a new state-of-the-art exteri- or LED lighting system. This will save the build- ing owner nearly $260,000 annually and reduce light- ing related energy by 92%. Display and Exhibit