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Librarians and Social Capital: Library2.014

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Keynote for Library 2.014

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Librarians and Social Capital: Library2.014

  1. 1. #lib2014
  2. 2. http://www.slate.com/articles/life/design/2014/04/the_future_of_the_library_how_they_ll_evolve_for_the_digital_age.html
  3. 3. inspiration
  4. 4. Librarians build tools to enhance their true collection – the communities they serve. The community is your collection. Closing Keynote for ILEADU March Session. Springfield, IL https://vimeo.com/90151815
  5. 5. The community is the collection. If you want to be a brilliant librarian. If you want to make a difference in people’s lives . . . You must be active. You must see your community as your collection and you must be into collection development every day. Not sitting behind a desk . . .not waiting for someone to come to you and ask for help, but being out there and saying, “I’m here. You’re important. . . You are not in the library business. You are not in the book business. You are not in the building business. You are not in the website business. You are in the community business. Dave Lankes, Closing Keynote for ILEADU March Session. Springfield, IL https://vimeo.com/90151815
  6. 6. We’re all in sales. Selling isn’t just selling. Upserving means doing more for the other person than he expects or you initially intended, taking the extra steps that transform a mundane interaction into a memorable experience.
  7. 7. Sipyeykina, Dar'ya “Speechless.” 25 Jan. 2009. Flickr. http://www.flickr.com/photos/10522622@N00/3228273137 It won’t help to be a social media introve
  8. 8. What is social capital? Resources and support accumulated by an individual, institution or group through relationships and the possession of a durable network. or . . The tappable goodwill you have available
  9. 9. Howard Rheingold NetSmart What does Howard say About social capital?
  10. 10. Social capital is what allows any organization or individual to make requests of its followers successfully. Think of social capital as funds in a sort of intangible bank account that you add to by listening to, engaging with, and doing favors for others. Each time you make a request, you are drawing on that account. If no social capital has been established from which to draw, actions requested of others are likely to be ignored. Having social capital is, in many ways, equivalent to having credibility in a selected online community. Social capital can be earned only over time, by participating appropriately in the community. Laura Solomon, on Save Ohio Libraries 2009, missing lack of followers & lack of social capital http://www.americanlibrariesmagazine.org/article/understanding-social-capital
  11. 11. It’s not just who you know, but . . . who/what you have access to because of/via who you know social capital increases when you use it.
  12. 12. personal / Professional ego-centric
  13. 13. Anyone can be connected to any other person through a chain of acquaintances with no more than five intermediaries. Milgram, S. (1967). The small world problem. Psychology today, 2(1), 60-67
  14. 14. Which are the most important nodes in this network
  15. 15. Mark Granovetter 1973 study “The Strength of Weak Ties”  Before the study, strong ties considered most important  Weak ties matter, a lot!  Jobs come from weak network ties, more often than strong  Diversity is important—people who are nothing like you Granovetter, M. S. (1973). The strength of weak ties American journal of sociology, 1360-1380.
  16. 16. Noordegraaf, Marina. Generatiekloof. 18 Sep. 2012. Flickr. https://www.flickr.com/photos/verbeeldingskr8/8002418180/
  17. 17. Implication s When you create and share content across weak ties, when you bridge, you reach new people, attract opportunities, access new content. Blair, Ann. Two Hands Reach Out. 5 June 2006 Flickr. https://www.flickr.com/photos/frances__ann__blair/161423548/
  18. 18. In a networked world You are your content & connections You are somebody’s critical weak tie Someone else is your critical weak tie You can scan, curate, interpret, create meaningful content for others You can bridge connections for others You can find/get what you need if you plan for it
  19. 19. Fundamentals: Don't criticize, condemn or complain. Give honest and sincere appreciation. Arouse in the other person an eager want. Six ways to make people like you 1. Become genuinely interested in other people. 2. Smile. 3. Remember that a person's name is to that person the sweetest and most important sound in any language. 4. Be a good listener. Encourage others to talk about themselves. 5. Talk in terms of the other person's interests. 6. Make the other person feel important - and do it sincerely.
  20. 20. What would Don Draper do today? https://www.youtube.com/watch?v=a4h-TGkewR8
  21. 21. Whoever you are, I’ve always depended on the kindness of strangers. A Streetcar Named Desire. Dir. Elia Kazan. Perf. Vivien Leigh. Warner Bros., 1951. Film.
  22. 22. Things that are INADEQ
  23. 23. Your email SIG
  24. 24. new rules
  25. 25. 1. Create/contribute/share
  26. 26. http://flipgrid.com/#35423ff0
  27. 27. Jono Hey, Sketchplanations http://www.sketchplanations.com/post/83450471103/sharing-is-taking-a-risk-increases-quality
  28. 28. http://flipgrid.com/#4f31d787
  29. 29. https://www.flickr.com/photos/info_grrl/sets/72157625298744518/
  30. 30. http://www.slideshare.net/ http://www.authorstream.com
  31. 31. 2. reciprocate
  32. 32. Social Capital is reciprocal The more you give . . . the more you get
  33. 33. reciprocity social norm of in-kind responses to the behavior of others; in cultural anthropology, defined as people's informal exchange of goods and labour. Social Media Issues Lexicon
  34. 34. Gaining social capital really means becoming a strong, consistent member of the online community. People expect reciprocity. Building a social media reputation means giving back.
  35. 35. http://flipgrid.com/#25e6b94e
  36. 36. 3. ask
  37. 37. http://flipgrid.com/#db4d46c9
  38. 38. http://blogs.slj.com/neverendingsearch/2011/07/16/which-style-the-responses/
  39. 39. http://vanmeterlibraryvoice.blogspot.com/2013/07/i-would-love-to-hearwhat-changes-do-you.html http://padlet.com/wall/a6ep53laoi
  40. 40. 4. understand/empathize/respond
  41. 41. We are not in the book business, we are in the St. Paul business. (The Mobile Workplace) http://youtu.be/tWbgQLjXPIk?t=45s http://youtu.be/tWbgQLjXPIk?t=1m46s
  42. 42. 5. reach out to strong, and Weak ties!
  43. 43. http://flipgrid.com/#74fcdef5
  44. 44. http://flipgrid.com/#d89375c1
  45. 45. http://flipgrid.com/#6ecc06c0
  46. 46. http://www.slideshare.net/JustinTheLibrarian
  47. 47. 6. amplify the signal
  48. 48. conference tweets blog posts sketchn otes ###### ####### ########
  49. 49. http://www.wired.com/underwire/2012/07/curation/ Eliot Van Buskirk. “Curation: How the Global Brain Evolves". Wired 5 July 2012.
  50. 50. http://flipgrid.com/#c3434348
  51. 51. http://storify.com
  52. 52. http://www.pinterest.com/braddo/sketch-notes/
  53. 53. 7. Curate (add value, interpret)
  54. 54. # books journal articles mobile apps infographics google docsmuseum collections
  55. 55. https://www.smore.com/f677-a-copyright-friendly-toolkit
  56. 56. http://sdst.libguides.com/databases
  57. 57. http://pinterest.com/westonhslibrary/boards/ Alida Hanson
  58. 58. http://www.pinterest.com/oplteenzone/
  59. 59. h t t p :
  60. 60. http://emilyvalenza.tumblr.com/
  61. 61. http://libguides.com/
  62. 62. 8. Connect/participate you are not alone you are not crazy
  63. 63. “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.” “Leaders lead when they take positions, when they connect with their tribes, and when they help the
  64. 64. Fisch, Martin. „eMOTION.” 24 Aug. 2012 Flickr. http://www.flickr.com/photos/45409431@N00/8150285487 PARTICIPATORY CULTURE (Jenkins 2006) We have new opportunities to: work collaboratively engage in informal mentorships disseminate news and ideas connect engage civically create contribute (your contributions matter!)
  65. 65. http://flipgrid.com/#8f979752
  66. 66. http://flipgrid.com/#ebe8aeab
  67. 67. http://flipgrid.com/#937ba8de
  68. 68. 9. hit the start button (initiate)
  69. 69. Noordegraaf, Marina. “The Tipping Point.”26 Apr. 2009. Flickr. https://www.flickr.com/photos/35429044@N04/3479451264/lightbox/
  70. 70. http://flipgrid.com/#3f6fc041
  71. 71. http://flipgrid.com/#7702b3ef
  72. 72. 10. praise/credit/thank
  73. 73. http://vanmeterlibraryvoice.blogspot.com/
  74. 74.   
  75. 75. http://www.curatorscode.org/
  76. 76. 11. learn from new “experts” librarians can be gladiators too!
  77. 77. 12. monitor your “brand”/reputation
  78. 78. What does the conversation about you, your library, look like?
  79. 79. What is the perception others have of you based on what is discoverable? Who is talking about you and what are they saying? How are we/they influencing the conversation? Are you publishing? How do you keep up? Are you listening? Can people find the stuff you want them to find?
  80. 80. http://about.me/search/keyword:librarian
  81. 81. http://blogs.slj.com/neverendingsearch/2012/12/09/web-cred/
  82. 82. notice me list? What do I want to learn about? Who are the experts? Who are the thought leaders? Is my network diverse enough? Who are the bridges? What are the important hashtags? Who are the leaders following? Have they created lists? Build a list Follow people you admire & people they follow Retweet with thoughtful comments MT tweets for different audiences Leverage and mash-up established hashtags for groups, conferences, associations Appropriately amplify with @ signs Tweet & reply with useful content: posts, news, video, slides Share your original work When your experts follow you, DM carefully. Introduce yourself and cultivate your relationship. Do NOT immediately ask for favors!
  83. 83. http://alexisgrant.com/2012/09/19/use-this-twitter-technique-to-make-big-things-happen/
  84. 84. New measures of academic impact? A new social “media” contract for scholars? Article downloads from ResearchGate or Academia.edu? Tweets about research / presentations? Blog post views? Comments? Slides viewed / slides downloaded SlideShare/ AuthorStream? Collaborations on Mendeley? Sharing on Bibsonomy?
  85. 85. 12. crowdsource
  86. 86. http://flipgrid.com/#5028ddeb
  87. 87. https://www.smashwords.com/books/view/96705
  88. 88. new rules thank curate mentor reciprocate understand empathize respond praise credit contribute /share add value connect/bridge listen interpret engage participate crowdsource initiate monitor amplify
  89. 89. hit “go”
  90. 90. new questions: How can I use the tools at hand to: Build community? Contribute/make a difference? Continue to learn and grow?
  91. 91. Clip: http://youtu.be/YySXCjelnHk http://youtu.be/0k_Vsmqf6X8?t=4m30s George Bailey: an iconic example of a man with social capital It's a Wonderful Life. Dir. Frank Capra. Perf. James Stewart, Donna Reed, Lionel Barrymore, and Thomas Mitchell. RKO, 1946. Film.
  92. 92. My site: http://about.me/jvalenza My blog: http://blog.schoollibraryjournal.com/Ne verendingsearch/ My tweets: @joycevalenza
  93. 93. References Appel, L., Dadlani, P., Dwyer, M., Hampton, K., Kitzie, V., Matni, Z. A., ... & Teodoro, R. (2014). Testing the validity of social capital measures in the study of information and communication technologies. Information, Communication & Society, (ahead-of-print), 1-19. Coleman, J. S. (1988). Social capital in the creation of human capital. American Journal of Sociology, 94(Supplement), S95–S120. Ferguson, S. (2012). Are Public Libraries Developers of Social Capital? A Review of Their Contribution and Attempts to Demonstrate It. Australian Library Journal, 61(1), 22-33. Granovetter, M. S. (1973). The strength of weak ties. American Journal of Sociology, 78(6), 1360–1380. Granovetter, M. S. (1982). The strength of weak ties: A network theory revisited. In P. V.Mardsen & N.Lin (Eds.), Social Structure and Network Analysis (pp. 105–130). Thousand Oaks, CA: Sage Publications. Johnson, C. (2012). How do public libraries create social capital? An analysis of interactions between library staff and patrons. Library & Information Science Research (07408188), 34(1), 52-62. Putnam, R. D.(1995). Bowling Alone: America's Declining Social Capital. Journal of Democracy 6(1), 65-78. The Johns Hopkins University Press. Retrieved April 15, 2014, from Project MUSE database. Putnam, R. (2000). Bowling Alone. New York, NY: Simon & Schuster.

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