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Strong vs. weak (really a continuum) Strong=trusted friends & family, not many (10ish?) Weak=co-workers, classmates, acquaintances People you don’t spend lots of time with (many of them)
Weak ties are bridges. Tie strength is related to how information spreads through networks Strong ties more trusted Strong ties overlap Strong ties are rarely bridges Weak ties lead to ideas beyond and help us make discoveries Weak ties most important in social networks Information reaches larger number of people diffused through weak ties Most times weak ties form bridges in networks, connecting groups
Don has NO social capital
At colleges. Ranging from a focus on service and a central help desk to full blown service. Not an orientation. Beginning a relationship. About community needs. Not a bait and switch and talk about databases and books. Freshman assigned concierge,. Meet during first week face-to-face, look at schedule, texts, what do we have as ebook, where are your classes, what is a bursar. Teaching how to hack the info and other systems of the university. Professors grateful, come in.
Building stuff, building community, building relationship
Students react to Libba Bray’s reading.
What we are curating!
Tools for curation.
Participation 2006, Jenkins and co-authors white paper entitled Confronting the Challenges of Participatory Culture: Media Education for the 21st Century.
Always give credit. Laura Solomon: This applies to all content, not just retweets. Do you want to promote a new program that was a patron’s idea? Name the patron and link directly to that person if you can. People want to be involved when they know their name is going to be promoted. This is another reason why photos of patrons at programs are a popular way to get people to visit a website. The library is an organization that cannot exist without its community, so be sure to acknowledge that community whenever and as often as possible.
tools to enhance
their true collection
– the communities
The community is
Closing Keynote for ILEADU March Session. Springfield, IL
The community is the collection.
If you want to be a brilliant librarian. If you want to make
a difference in people’s lives . . . You must be active.
You must see your community as your collection and you
must be into collection development every day. Not
sitting behind a desk . . .not waiting for someone to come
to you and ask for help, but being out there and saying,
“I’m here. You’re important. . .
You are not in the library business. You are not in the
book business. You are not in the building business. You
are not in the website business. You are in the
Dave Lankes, Closing Keynote for ILEADU March
Session. Springfield, IL
We’re all in sales. Selling isn’t just
Upserving means doing more for
the other person than he expects
or you initially intended, taking
the extra steps that transform a mundane
interaction into a memorable experience.
Sipyeykina, Dar'ya “Speechless.” 25 Jan. 2009. Flickr. http://www.flickr.com/photos/10522622@N00/3228273137
It won’t help to be a social media introve
What is social capital?
Resources and support
accumulated by an individual,
institution or group through
relationships and the possession
of a durable network.
or . .
The tappable goodwill you have
Howard Rheingold NetSmart
What does Howard say
About social capital?
Social capital is what allows any organization or
individual to make requests of its followers
successfully. Think of social capital as funds in a
sort of intangible bank account that you add to by
listening to, engaging with, and doing favors for
others. Each time you make a request, you are
drawing on that account. If no social capital has
been established from which to draw, actions
requested of others are likely to be ignored.
Having social capital is, in many ways,
equivalent to having credibility in a selected
online community. Social capital can be earned
only over time, by participating appropriately in
Laura Solomon, on Save Ohio Libraries 2009, missing lack of followers & lack of social capital
It’s not just who you know, but . .
who/what you have access to
because of/via who you know
social capital increases when
you use it.
Anyone can be connected to any
other person through a chain of
with no more than five intermediaries.
Milgram, S. (1967). The small world problem. Psychology today, 2(1), 60-67
Which are the most important nodes in this network
Mark Granovetter 1973 study
“The Strength of Weak Ties”
Before the study, strong ties considered most
Weak ties matter, a lot!
Jobs come from weak network ties, more often than
Diversity is important—people who are nothing like
Granovetter, M. S. (1973). The strength of weak ties American journal of
When you create and share
content across weak ties, when
you bridge, you reach new
people, attract opportunities,
access new content.
Blair, Ann. Two Hands Reach Out. 5 June 2006 Flickr. https://www.flickr.com/photos/frances__ann__blair/161423548/
In a networked world
You are your content & connections
You are somebody’s critical weak tie
Someone else is your critical weak tie
You can scan, curate, interpret, create
meaningful content for others
You can bridge connections for others
You can find/get what you need if you plan
Don't criticize, condemn or complain.
Give honest and sincere appreciation.
Arouse in the other person an eager want.
Six ways to make people like you
1. Become genuinely interested in other
3. Remember that a person's name is to
that person the sweetest and most
important sound in any language.
4. Be a good listener. Encourage others
to talk about themselves.
5. Talk in terms of the other person's
6. Make the other person feel important
- and do it sincerely.
What would Don Draper do today?
you are, I’ve
A Streetcar Named Desire. Dir. Elia Kazan. Perf. Vivien Leigh. Warner Bros., 1951. Film.
you are not alone
you are not crazy
“A tribe is a group of
people connected to one
another, connected to a
leader, and connected to
an idea. For millions of
years, human beings have
been part of one tribe or
another. A group needs
only two things to be a
tribe: a shared interest
and a way to
“Leaders lead when they
take positions, when they
connect with their tribes,
and when they help the
Fisch, Martin. „eMOTION.” 24 Aug. 2012 Flickr. http://www.flickr.com/photos/45409431@N00/8150285487
We have new opportunities to:
engage in informal mentorships
disseminate news and ideas
contribute (your contributions
What is the perception others have of you
based on what is discoverable?
Who is talking about you and what are they
How are we/they influencing the
Are you publishing?
How do you keep up?
Are you listening?
Can people find the stuff you want them to
notice me list?
What do I want to learn about?
Who are the experts?
Who are the thought leaders?
Is my network diverse enough?
Who are the bridges?
What are the important hashtags?
Who are the leaders following?
Have they created lists?
Build a list
Follow people you admire & people they follow
Retweet with thoughtful comments
MT tweets for different audiences
Leverage and mash-up established hashtags for
groups, conferences, associations
Appropriately amplify with @ signs
Tweet & reply with useful content: posts, news,
Share your original work
When your experts follow you, DM carefully.
Introduce yourself and cultivate your relationship.
Do NOT immediately ask for favors!
New measures of academic impact?
A new social “media” contract for
Article downloads from ResearchGate or
Tweets about research / presentations?
Blog post views? Comments?
Slides viewed / slides downloaded SlideShare/
Collaborations on Mendeley?
Sharing on Bibsonomy?
How can I use the tools at hand to:
Contribute/make a difference?
Continue to learn and grow?
George Bailey: an iconic example of a man with social capital
It's a Wonderful Life. Dir. Frank Capra. Perf. James Stewart, Donna Reed, Lionel Barrymore, and
Thomas Mitchell. RKO, 1946. Film.
Appel, L., Dadlani, P., Dwyer, M., Hampton, K., Kitzie, V., Matni, Z. A., ... & Teodoro, R. (2014). Testing the
validity of social capital measures in the study of information and communication technologies. Information,
Communication & Society, (ahead-of-print), 1-19.
Coleman, J. S. (1988). Social capital in the creation of human capital. American Journal of Sociology,
Ferguson, S. (2012). Are Public Libraries Developers of Social Capital? A Review of Their Contribution and
Attempts to Demonstrate It. Australian Library Journal, 61(1), 22-33.
Granovetter, M. S. (1973). The strength of weak ties. American Journal of Sociology, 78(6), 1360–1380.
Granovetter, M. S. (1982). The strength of weak ties: A network theory revisited. In P. V.Mardsen & N.Lin
(Eds.), Social Structure and Network Analysis (pp. 105–130). Thousand Oaks, CA: Sage Publications.
Johnson, C. (2012). How do public libraries create social capital? An analysis of interactions between library
staff and patrons. Library & Information Science Research (07408188), 34(1), 52-62.
Putnam, R. D.(1995). Bowling Alone: America's Declining Social Capital. Journal of Democracy 6(1), 65-78.
The Johns Hopkins University Press. Retrieved April 15, 2014, from Project MUSE database.
Putnam, R. (2000). Bowling Alone. New York, NY: Simon & Schuster.