Tony Rush gave an amazing training on Email Marketing in Lesson 8 of the Empower Network $15K Formula training. Tony gave an excellent overview of an email marketing campaign with emphasis on the details, the nuts and bolts, of writing good marketing emails. Great marketing training for online or brick and mortar businesses. We all want our emails to be opened and acted upon.

1. Email Marketing by Tony Rush on the $15K Formula
Training was Fantastic!
by Joyce and Ken Latimer | on January 4, 2013
Source: http://socialmediabar.com/email-marketing-tips-from-tony-rush
Email Marketing on the $15K Formula Training
Wow, Ken and I just listened to Lesson 8 in the Empower Network $15K Formula training on
Email Marketing. Tony Rush was amazing! Tony gave an excellent overview of an email
marketing campaign with emphasis on the details of writing good marketing emails.
The importance of the subject line in email marketing
Tony talked about the importance of the subject line in making sure that your email is opened by
those who send it to. The subject line must be interesting, exciting, emotional, or create
curiosity on the part of the reader. Tony gave us several suggestions for lines which are
appealing to readers.
Good body text in email marketing
Tony went on to tell us how to write a good e-mail body. The body of the email should be
interesting, usually short, and include a clear call to action. Tony recommended using stories to
engage the readers and to help you develop your online personality. As you develop in the
business, you can describe your own progress and success stories. In the meantime lean on your

2. coaches and leaders, describing their successes and how they overcame challenges you have yet
to meet.
Tony recommended several styles to improve the readability of the email. This improves the
engagement of the reader, his ease of reading the e-mail, and his likelihood of opening your next
e-mail. Using short sentences and short paragraphs with lots of white space improves the
readability of an email. Judicious use of bold text or highlighting can also help the reader to
follow the text and read all the way to the end of the email.
The call to action is a critical part of the email. If readers are not told to do something, they will
do nothing. Therefore Tony says the call to action should be very clear, simple, detailed and
repeated several times during the email.
Focus on a single email marketing message
The subject line should congruent with the body text and the call to action. Furthermore, email
marketing requires that the message to your list be focused and consistent from one email to the
next.
As we focus on Empower Network in our email marketing campaigns, we are attracting a
following of Internet marketers who are interested in blogging and promoting upsells through
email to their own lists, as well as paid advertising through email marketing with solo ads — but
that’s another couple of trainings in the $15K Formula.
The entire $15K Formula training is currently being updated and includes the top leaders in
Empower Network giving away their marketing secrets – in detail — things that you can
incorporate into your own business(es) right away.
If you want to learn more about email marketing or making money with a proven, successful
blogging platform and incredible company, click here to join Empower Network now.
About The Authors: Joyce and Ken
Joyce and Ken Latimer live on beautiful Smith Mountain Lake in Bedford County
Virginia. We've shared a wonderful life together for almost 33 years. We love to
vacation and spend time in beautiful places, so financial freedom is REALLY important to us. So
is goal setting and working together. We honeymooned on Smith Mountain Lake and set a goal
then to have a house on this lake. Well, we've been living here for almost 10 years now. Now we
are helping others learn how to make money! We are livin' the dream!! So can you!