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“Marshall Plan” 
Joyce Costa
Speaker: 
George C. Marshall 
• Born Dec. 31, 1880, Uniontown, PA 
• Died Oct. 16, 1959, Washington 
D.C. 
• American soldier 
• Chief of staff 1939-45 
• General of army 1944 
• Secretary of state 1947-49 
• Secretary of defense 1951 
• Nobel Peace Prize 1953
Background: 
• Post-WWII in Europe 
• US = only major power 
without significant 
damage 
• UN also provided 
humanitarian assistance 
• Early Cold War
Audience: 
• Worldwide audience 
• Crowd at Harvard University 
• US Congress 
• US citizens 
• Citizens of European countries 
• USSR leaders
Subject/Purpose 
• June 5, 1947 
• European Recovery Program 
• Rebuild Western Europe 
• Americanized European economy 
• Stimulate US economy 
• Soviet bloc exclusion 
• Contain communism in Europe
Tone: 
• Concerned 
• Understanding 
• Sympathetic 
• Informative
http://www.history.com/topics/world-war- 
ii/marshall-plan/ 
speeches/marshall-plan-announced
Rhetorical Devices 
• Ethos: unhealthy world economy leads to 
political instability & threat to peace 
• Pathos: “Long-suffering peoples” 
• Logos: spoke as Secretary of State 
• Anaphora: “Any assistance that this Government may render in the 
future should provide a cure rather than a mere palliative. Any government 
that is willing to assist in the task of recovery will find full co-operation I am 
sure, on the part of the United States Government. Any government which 
maneuvers to block the recovery of other countries cannot expect help from 
us.”
“And yet the whole world of the future hangs on a proper 
judgment. It hangs, I think, to a large extent on the 
realization of the American people, of just what are the 
various dominant factors. What are the reactions of the 
people? What are the justifications of those reactions? 
What are the sufferings? What is needed? What can 
best be done? What must be done? Thank you very 
much.”
Conclusion 
• Commencement speech used to propose 
Marshall Plan 
• Marshall Plan enacted 1948 
• Benefit to US & Europe 
• GNP raised from 15-25% 
• $13 billion economic aid
Speech Presentation

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Speech Presentation

  • 2. Speaker: George C. Marshall • Born Dec. 31, 1880, Uniontown, PA • Died Oct. 16, 1959, Washington D.C. • American soldier • Chief of staff 1939-45 • General of army 1944 • Secretary of state 1947-49 • Secretary of defense 1951 • Nobel Peace Prize 1953
  • 3. Background: • Post-WWII in Europe • US = only major power without significant damage • UN also provided humanitarian assistance • Early Cold War
  • 4. Audience: • Worldwide audience • Crowd at Harvard University • US Congress • US citizens • Citizens of European countries • USSR leaders
  • 5. Subject/Purpose • June 5, 1947 • European Recovery Program • Rebuild Western Europe • Americanized European economy • Stimulate US economy • Soviet bloc exclusion • Contain communism in Europe
  • 6. Tone: • Concerned • Understanding • Sympathetic • Informative
  • 8. Rhetorical Devices • Ethos: unhealthy world economy leads to political instability & threat to peace • Pathos: “Long-suffering peoples” • Logos: spoke as Secretary of State • Anaphora: “Any assistance that this Government may render in the future should provide a cure rather than a mere palliative. Any government that is willing to assist in the task of recovery will find full co-operation I am sure, on the part of the United States Government. Any government which maneuvers to block the recovery of other countries cannot expect help from us.”
  • 9. “And yet the whole world of the future hangs on a proper judgment. It hangs, I think, to a large extent on the realization of the American people, of just what are the various dominant factors. What are the reactions of the people? What are the justifications of those reactions? What are the sufferings? What is needed? What can best be done? What must be done? Thank you very much.”
  • 10. Conclusion • Commencement speech used to propose Marshall Plan • Marshall Plan enacted 1948 • Benefit to US & Europe • GNP raised from 15-25% • $13 billion economic aid