This document discusses the challenges of digital transformation and transitioning from a coordinated to a connected enterprise model. It notes that a fully connected model is not possible due to the need to also maintain coordinated processes. Organizations will need to adopt both models simultaneously. The transition requires understanding the differences in data, people, and processes between the two models. It also requires strong leadership to develop a clear vision and educate teams. A two-speed approach is needed to reduce inconsistencies between current and future data and systems. Rapid experimentation is important to scale solutions quickly or identify failures quickly.

1. Changing People, Changing Processes and Changing Technology
THE CHALLENGES OF A CONNECTED ECOSYSTEM FOR PLM
Jos Voskuil
www.virtualdutchman.com
2011 PLM the missing link
2012 Making the case for PLM
2013 PLM loves Innovation
2014 PLM is changing
2015 The challenge of PLM upgrades
2016 The PLM identity crisis
2017 Digital Transformation affects PLM
2018 PLM transformation alongside Digitization

2. Digital Transformationor being Disrupted ?
2008 – now ?
2014 - 2030?
where
Transformation
happens !
Sustainable
Source: owlcation.com/stem/Why-Caterpillars-Turn-Into-Butterflies

3. Digital Transformationor being Disrupted ?
more to
come …

4. Digital Transformationor being Disrupted ?
Performance demanded at
the low end of the market
Performance demanded at
the high end of the market
ProductPerformance
Time
1
2
3
4
5

5. Orstarting from scratch ?
Wars have always been
a moment of disruption

6. Orstarting from (almost) scratch?
Guided economies
“strong leadership”
may help too ….

7. Past Current Started Vision
The impressionof evolution
Source: Marc Halpern (Gartner PDT Europe 2015)

8. The impressionof evolution
Source: Marc Halpern (Gartner PDT Europe 2015)
? ?

9. Whatdoes it mean: Coordinated?
Providing the right information at the right time in the right context

10. Whatdoes it mean: Coordinated?
Providing the right information at the right time in the right context
Requires:
 An understanding/agreement what’s needed
Most of the time: Delivered in documents

11. Whatdoes it mean: Coordinated?
Providing the right information at the right time in the right context
Requires:
 Delivered in documents
 Activities that drive the delivery of the information
Most of the time: Predefined processes

12. Whatdoes it mean: Coordinated?
Providing the right information at the right time in the right context
Requires:
 Delivered in documents
 Predefined processes
 Placeholders where the information can be found
Most of the time: Folders or BOM structures

13. Whatdoes it mean: Coordinated?
Providing the right information at the right time in the right context
Characteristics:
 Caters for linear processes
 Keeps silos/systems in place
Manual/Automated data conversions
 Provides measurable results /
comparable processes
Difficult to implement as it requires horizontal coordination

14. Whatdoes it mean: Connected ?
Providing actual information for anyone connected in any context
Microservices
APIs
Dashboards
Apps
Closer to customers, Empower employees, and Transform internal business processes
Operations

15. Whatdoes it mean: Connected ?
Providing actual information for anyone connected in any context
Requires:
 Data created by accountable persons
To be: Breaking silos – think about consumers of data

16. Whatdoes it mean: Connected ?
Providing actual information for anyone connected in any context
Requires:
 Breaking silos – think about consumers of data
 Other formats than documents / files
To be: Using Models & Parameters to share

17. Whatdoes it mean: Connected ?
Providing actual information for anyone connected in any context
Requires:
 Breaking silos – think about consumers of data
 Using Models & Parameters to share
 Reliable data uniquely created and shared in open formats
To be: Using Master Data Management & Data Governance

18. Whatdoes it mean: Connected?
Providing actual information for anyone connected in any context
Characteristics:
 Real-time availability
Extremely fast
 Scalable / flexible
 Knowledge / Insights
 Automated / Intelligence

19. Whatdoes it mean: Connected?
Providing actual information for anyone connected in any context
Characteristics:
 Real-time availability
Extremely fast
 Scalable / flexible
 Knowledge / Insights
 Automated / Intelligence
Source: tibco.com/blog/2014/04/29/making-it-data-discovery-heroes/
Who are going to take this End-to-End challenge ?

20. Digital Transformation
Coordinated and Connected  Evolutionary Path ?
Source: Marc Halpern (Gartner PDT Europe 2015)

21. Coordinated and Connected  Evolutionary Path ?
Different Data
Different People
Different Processes

22. From Coordinated to Connected: Different Data
System of Record
Systems of Engagement
You will need both !
Service
/Operations
Service/Operations

23. From Coordinated to Connected: Different People
From “OWNING”
To “SHARING”
• Owns Knowledge –
“my ways of working are the best for me”
• A lot of knowledge without context
• Waterfall – focus on the job
Best fit for hierarchical organizations
• Collects knowledge and shares
“I know where to find information”
• Connect to customer / business
• Agile – focus on the next step
Best fit for multidisciplinary teams
/ startups

24. From Coordinated to Connected: Different Processes
Linear
Inside Out
Documents
Push
Incremental
Outside In
Data-driven
Pull

25. Coordinated to Connected: No Migration!
No Migration possible ! No Migration affordable !
2015
Overlay approach
is an
intermediate stage

26. Coordinated and Connected  Whyyou need both (2017)
Oct 2017 - McKinsey – our insights/toward an integrated technology operating model

27. Coordinated and Connected  The Need for Both
Coordinated business will remain

28. Coordinated and Connected  The Need for Both
Connected business will grow and connect to coordinated where possible

29. Coordinated and Connected – the Transformation
The two modes will both contribute to current and top-line business

30. Whatdoesa Coordinated-Connected Transition mean forthem?

31. Connected and Coordinated  Strategy
• Get Digital educated
• Build the strong vision and story !
• Understand the duality of digital
• Measure and adjust

32. Connected and Coordinated  Strategy
 Educate your management:
digital transformation is a transition
 Understand the incompatibility of data
 Transition comes from a 2-speed approach
 Think about data quality and
model-based approaches (MBSE / MBE)

33. Connected and Coordinated  Execution
 Rip-and-replace does not work anymore
 No Migration
 Build your solution / portfolio for a
coordinated and connected approach
 Take openness & standards seriously
+ Implementers

34. Connected and Coordinated  Execution
 People will not change.
They adapt within their ability to change
They need a reason (vision/ myth) / engage them
 Organizations can run in two modes;
People can not !
 Invest in continuous education
 Use a coaching model for transition

35. Fourtakeaways
 Digital Transformation is a challenge !
Duality in business needs to be understood.
Requires strong vision and leadership.
 Don’t think a connected enterprise is easy .
Learn from your “getting coordinated” journey.
Do you have digital skills and a simplified story ?
 Understand the incompatibility of current and future data.
Reduce the chasm through data quality and model-based
initiatives in your coordinated environment.
 No Proof of Concepts – Act
Spend energy & time in common understanding
Start small, measure and scale (fast) or fail (fast)

36. Jos Voskuil
tacit@planet.nl
@josvoskuil
virtualdutchman.com
Questions ?
THANK
YOU !