1. THINK TANK – PARIS 27 APR.
A summary

2. Multiplatforms
 Use as much as possible if not ALL
the platforms to push info + to
influence customers
 The multiplatforms must be
tailor-made for all services
=> be present at all of the 8 stages
of online travel buyer (exploring,
researching, booking, planning,
enjoying, sharing..etc)
 When creating a hotel application
THINK WITH THE HEAD OF
THE CUSTOMER => If I were a
client, I want to know where to
eat, shop, …near the hotel => « an
online concierge in my hand »

3. The need of a story
Finished the time when all depended on how many nice pictures
u have under the « photo »link on the hotel website!! TODAY
WE NEED STORIES TO ATTRACT MORE CLIENTS!!! BE
CREATIVE WHEN « WRITING » UR HOTEL’ STORY!!
P
A HOTEL
STORY + =
PINEREST = A PERSONALITY
CLIENT =
Target market’s
UR Self-identification
HOTEL
LV’s story :
VOYAGE with
Angelina Jolie

4. Advice for the future
• New jobs Digital marketing manager
(being in charge of marketing the hotel as a personality => blog =>what u
as digital manager recommend to see, to taste (which is different from
ohter hotel’s recommendation becasue it is a different persona!! ))
=new training
• More creativity + on all platforms
(Not only social media, now it is the minimum!! If u don’t use as many
platforms as u can, a marketshare could be lost!)
Small hotels can write their own blogs, facebook pages, tweets but for professional advice
contact companies like APPNOSTIC = working or setting up companies like that could be
considered as an opportunity even for us.
• Be friend with GOOGLE
Key words, business page, map … + Use it to monitor ur competitor

5. WHAT ELSE?
NO, not NESPRESSO!
Finally we have KEY
WORDS, FIRST TO APPEAR
AT GOOGLE, PINNED PICS
AT PINTEREST BUT IT IS
STILL NOT ENOUGH!!!
We need to write a blog. If
we are very good at, we Because at the end of the day what
are able to « sell » the is a hotel?
whole city like David A place to stay, in a city full of life,
Lynche does with Paris via experiences, tastes, views.
the Lutetia blog.