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@joshsteimle
Media Insider Tips
Get Big Press With Minimal Time
@joshsteimle
A littleaboutyou…
@joshsteimle
“Doyouget upsetwhen
someonecallsyou?”
GaryVaynerchuk
@joshsteimle
“All I have intheworldis
time andyouarewasting
mytime.”
Andy Grove,Intel
Media Insider Tips: Get Big Press With Minimal Time
@joshsteimle
1,876vendors,
43 categories
@joshsteimle
Notime +
Toomuch todo
@joshsteimle
Notime +
Toomuch todo+
Adblocking=?!
Media Insider Tips: Get Big Press With Minimal Time
@joshsteimle
Butthere’s hope.
@joshsteimle
Weknow wherethe
consumers are.
APAC feature phone and smartphone shipments, 2008-2020
Source: Jefferies & Company
APAC mobile internet users, 2009-2015
Source: eMarketer
APAC mobile data traffic, 2014-2019
Source: Cisco
Asia % web pages served to mobile, 2010-2015
Sources: We Are Social; StatCounter; IAB Singapore
APAC avg daily time spent online on mobile
Source: GlobalWebIndex
@joshsteimle
“Half of all YouTube
traffic comes from
smartphones and
tablets.”
YouTube CEO, Susan Wojcicki
@joshsteimle
Everyone’s either on
mobile, or going there.
@joshsteimle
And it’s not just
millennials.
Media Insider Tips: Get Big Press With Minimal Time
@joshsteimle
That’s my dad. 80 years
old, first smartphone.
@joshsteimle
Whereis everyonegoing
on mobile?
Media Insider Tips: Get Big Press With Minimal Time
Media Insider Tips: Get Big Press With Minimal Time
@joshsteimle
Trafficto brandedmedia
websites is increasing.
Media Insider Tips: Get Big Press With Minimal Time
Media Insider Tips: Get Big Press With Minimal Time
Media Insider Tips: Get Big Press With Minimal Time
@joshsteimle
Withsomanyoptions,
strongbrandssavetime.
@joshsteimle
A littleaboutme…
@joshsteimle
Icontributearticlesto
Forbes, Mashable,
TechCrunch,andother
pubs
@joshsteimle
How toget journaliststo
pay attentiontoyou
(5steps)
@joshsteimle
Very fewdothisright
(whichmeansyoucan stand out)
@joshsteimle
1.See storieseverywhere
@joshsteimle
Whatdo yousee?
Media Insider Tips: Get Big Press With Minimal Time
@joshsteimle
This iswhatIsee.
Media Insider Tips: Get Big Press With Minimal Time
@joshsteimle
I’ma skater,soIsee
streets likeaskater.You
needtolearntothink
likeajournalisttosee
stories everywhere.
@joshsteimle
2.Choose youroutlet
@joshsteimle
2.Choose youroutlet
(andmakesureyouknowyouroutlets)
@joshsteimle
3. Chooseyourwriter
@joshsteimle
3. Chooseyourwriter
(and makesure youknowyourwriter)
@joshsteimle
Wait,how doI find
writers?
@joshsteimle
MuckRack.com
@joshsteimle
@joshsteimle
@joshsteimle
4. Don’tdo thesethings
@joshsteimle
4. Don’tdo thesethings
a. Shotgunpitch
@joshsteimle
4. Don’tdo thesethings
a. Shotgunpitch
b. Say you’respecial
@joshsteimle
4. Don’tdo thesethings
a. Shotgunpitch
b. Say you’respecial
c. Beg
@joshsteimle
4. Don’tdo thesethings
a. Shotgunpitch
b. Say you’respecial
c. Beg
d. Make itaboutyou
@joshsteimle
5. Do these things
@joshsteimle
5. Do these things
a. Know thewriter
@joshsteimle
5. Do these things
a. Know thewriter
b. Personalize
@joshsteimle
5. Do these things
a. Know thewriter
b. Personalize
c. Offersomething
@joshsteimle
5. Do these things
a. Know thewriter
b. Personalize
c. Offersomething
d. Keep itbrief
@joshsteimle
Realpitches
@joshsteimle
Thewrongwaytopitch
Media Insider Tips: Get Big Press With Minimal Time
@joshsteimle
Why don’t Irespondto
press releases?
@joshsteimle
A better waytopitch
@joshsteimle
HiJosh,
I'vebeenfollowingyourwritingfor
awhileand thought you'dbe
interestedin this story.Forbeswould
beour ideal outletforthispiece.Let
meknowwhat youthink!
Thanks!
@joshsteimle
@joshsteimle
@joshsteimle
HeyJosh, hopeyou'redoingwellin
HK.Ijustfinishedauniquestory on
entrepreneurshipthatexposes
MLMindustry. Isaw5-6 other
Forbes writersthatcoverMLM
space,butthoughttheentrepreneur
anglewouldmakeitappealing for
yourreadersaswell.
@joshsteimle
@joshsteimle
@joshsteimle
@joshsteimle
5. Do these things
a. Know thewriter
b. Personalize
c. Offersomething
d. Keep itbrief
@joshsteimle
Bonus tip: Don’tgiveup!
@joshsteimle
But…do youreallyneed
mainstreampress?
@joshsteimle
How toget bigpress
without themedia
@joshsteimle
Casestudy #1:LinkedIn
Media Insider Tips: Get Big Press With Minimal Time
@joshsteimle
Mybest performingpost
ever.Even got
syndicatedbyTime.
Media Insider Tips: Get Big Press With Minimal Time
@joshsteimle
SoIwrote a similarpost
forForbes.
Media Insider Tips: Get Big Press With Minimal Time
@joshsteimle
Totalflop. ButItooka
fewminutestocopyand
pasteitontoLinkedIn
Pulse.
Media Insider Tips: Get Big Press With Minimal Time
Media Insider Tips: Get Big Press With Minimal Time
@joshsteimle
Theresults?Somewhat
better. Alot better,
actually.
Media Insider Tips: Get Big Press With Minimal Time
@joshsteimle
Casestudy #2:Slideshare
@joshsteimle
Slidedecks areeasyto
puttogetherandpostto
Slideshare.Thetraffic
canbesubstantial.
Media Insider Tips: Get Big Press With Minimal Time
Media Insider Tips: Get Big Press With Minimal Time
Media Insider Tips: Get Big Press With Minimal Time
@joshsteimle
Casestudy #3:BuzzFeed
@joshsteimle
One ofourclientsis
Beardbrand.Theymake
stuffforguyswith
beards.
Media Insider Tips: Get Big Press With Minimal Time
Media Insider Tips: Get Big Press With Minimal Time
@joshsteimle
Wethoughtitwouldbea
goodidea tocreateapost
on theirblogof US
Presidentialcandidates
withbeards.
Media Insider Tips: Get Big Press With Minimal Time
Media Insider Tips: Get Big Press With Minimal Time
Media Insider Tips: Get Big Press With Minimal Time
@joshsteimle
Buttheclientdoesn’t
touchpolitics,sowe
posted it on BuzzFeed.
Media Insider Tips: Get Big Press With Minimal Time
Media Insider Tips: Get Big Press With Minimal Time
@joshsteimle
Thenwespentabout
$500USDonFacebook
ads,targetedatBuzzFeed
andRedditfanswho
wereinterestedin
politics.
Media Insider Tips: Get Big Press With Minimal Time
@joshsteimle
Illustration:$150USD
Facebook:$500USD
Totalcost: $650USD
Exposure: 109,000views
@joshsteimle
LinkedIn Pulse
Slideshare
BuzzFeed Community
Anyonecandothis.
@joshsteimle
Twitter: @joshsteimle
Blog:joshsteimle.com

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