2. Do
you
wish
to
establish
yourself
as
an
expert
in
your
field

3. Do
you
wish
to
build
a
solid
reputa6on
within
your
chosen
arena

4. Do
you
wish
improve
your
perceived
value
in
the
marketplace

5. Do
you
wish
to
enhance
your
Visibility
&
Presence

6. Do
you
wish
to
stand
out
from
amongst
your
colleagues
&
compe6tors

7. Do
you
wish
to
create
a
clear
focus
for
your
career
&
business

8. Do
you
wish
to
boost
your
revenue
&
increase
compensa6on

9. Do
you
wish
to
thrive
even
during
economic
downturn

10. Do
you
wish
to
achieve
your
Personal
&
Professional
Goals

11. Do
you
wish
to
move
from
being
‘Good’
to
‘Great’

12. Do
you
wish
to
build
a
Charisma6c
Brand
for
which
people
believe
there
is
No
Subs6tute

15. Formula:
Transforma6onal
Concept

16. Simon
Sinek’s
TED
Video
on
‘Why’

18. Your
Brand
Studio
is
India's
First
and
Only,
One
of
its
Kinds
–
Experien6al
Personal
Branding
Workshop

19.
Mission
Help
Professionals,
Entrepreneurs,
CXO’s
&
Students
on
how
they
can
Develop,
Promote
&
Preserve
their
Most
Valuable
Asset-­‐
their
Personal
Brand!
The
Authen6c
Way!

20.
History
2007-­‐
Brand
Called
‘You’
Jan
2011-­‐
Your
Brand
Studio

21.
Logo:
Thumb
Print:
YOUniqueness
Red:
Color
of
Passion
Studio:
Crea6ve
Work
Tagline:
Authen6c
Personal
Branding

22.
Workshop
Agenda

23. Power
of
Brands

24. Basics
&
History
of
Branding
&
Personal
Branding

25. Formula
for
Personal
Branding

26. Building
Brand
Value

27. Defining
&
Posi6oning
Your
Personal
Brand

28. What
Personal
Branding
is
NOT

29. How
to
use
Personal
Branding
to
achieve
both
Career
&
Business
Goals

30. Launch,
Communicate
&
Maintain:
Personal
Brand

31. Walk
The
Talk!

32. 360
Degree
Personal
Branding
Assessment

33. 60
Minutes
:
1
on
1
Coaching

35. What
are
your
Expecta6ons
from
this
Workshop?
Why
do
you
want
to
Develop
you
Personal
Brand?

48. Basics
&
History
of
Branding
&
Personal
Branding

49. Branding
started
in
Sweden
in
the
middle
age
(476-­‐1492)
Brand
was
later
registered
in
the
dic6onary
in
1552
as
“iden6fying
mark
made
by
a
hot
iron”

50. Branding
was
the
ac6on
of
burning
a
symbol
into
the
flesh
of
a
Horse
etc.
in
order
to
signify
ownership
of
the
animal
and
differen6ate

52. 19th
Century-­‐
Brand
used
for
business,
emo6ons
and
trust

53. What
is
a
Brand

54. What
is
NOT
a
brand?

55. Brand
is
NOT
a
Logo

56. NOT
an
Iden6ty

57. NOT
a
product/service

58. It’s
a
GUT
Feeling
about
YOU

59. It
is
NOT
what
you
say
about
Yourself
but
its
about
what
People
Say
about
You!

60. Think-­‐
Feel-­‐
Perceive
about
YOU!

61. What
is
a
Personal
Brand?

62. “Your
personal
brand
is
the
powerful,
clear,
posi6ve
idea
that
comes
to
mind
whenever
other
people
think
of
you.
It’s
what
you
stand
for
–
the
values,
abili6es
and
ac6ons
that
others
associate
with
you.-­‐
Peter
Montoya

63. 1937
by
Napoleon
Hill

64. 1981
by
Al
Ries
&
Jack
Trout

65. Tom
Peters
(Fast
Company),
1997
Regardless
of
age,
regardless
of
posi6on,
regardless
of
the
business
we
happen
to
be
in,
all
of
us
need
to
understand
the
importance
of
branding.
We
are
CEOs
of
our
own
companies:
Me
Inc.
To
be
in
business
today,
our
most
important
job
is
to
be
head
marketer
for
the
Brand
Called
You.
It's
that
simple
-­‐-­‐
and
that
hard.
And
that
inescapable

66. 2007
Joshua
Rozario,
India
‘Brand
Called
You’

68. Personal
Branding
vs
Personal
MarkeUng
Build
Brand
not
Image
Not
about
pursuing
fame
Its
not
an
Ego
Trip
Personal
Branding
is
not
easy

69. Choose
a
Mobile
Phone
Brand

71. Why
does
your
Employer/Client
pay
you?

73. Building
Value
is
not
Enough,
you
Need
to
Communicate
It!
and
that’s
Personal
Branding
Again!

74. The
Myth
BusUng
• Experience!
• Hard
Work!
• Excellence
vs
Success!

78. Alchemy
of
Great
Work

80. What
is
it
that
is
there
in
Your
Hand?
• That
represents
Your
Iden6ty
• That
represents
Your
Income
• That
represents
Your
Influence
You
are
Wired
&
Shaped
for
a
Purpose
What
are
You
going
to
do
with
what
you
have
been
Given?

81. S-­‐
Spiritual
Girs
H-­‐
Heart
(Passion)
A-­‐
Abili6es
(Strengths)
P-­‐
Personality
E-­‐
Experiences

82. Personal
SWOT
Analysis

84. Hedgehog
vs
Fox

85. Are
you
a
Hedgehog
or
a
Fox?

86. Jim
Collins,
2001

87. ‘Good’
is
the
Enemy
of
‘Great’

88. Hedgehog
Concept

89. What
are
you
‘Best’
in
the
world
at?
• Your
Core
Abili6es/Competency
• Things
that
come
easily
&
naturally
to
you
• Things
people
say/recognize
in
you
• Not
to
be
the
‘Best’,
its
an
Understanding
of
what
you
can
be
the
‘Best’
at
• Understanding
what
you
cannot
be
the
‘Best’
at
• You
my
be
involved
in
something
that
you
may
not
be
‘Best’
at

90. What
are
you
‘Deeply
Passionate’
about?
• What
is
that
‘One’
Thing
that
you
would
love
to
pursue
if
you
had
all
the
resources,
support,
money
etc.
• What
is
that
‘One’
Thing
that
you
would
love
to
pursue
if
you
didn't’t
have
any
of
the
resources,
support,
money
etc.
• Its
NOT
to
S6mulate
Passion
but
to
Discover
what
makes
you
passionate

91. What
drives
your
‘Economic’
engine?

92. FlyWheel
and
Doom
Loop

93. Stay
the
Course
• Best
At
• Find
your
Passion
• Economic
Engine
• Start
the
Flywheeel
in
Mo6on
• No
Distrac6on
• Stay
Focused

95. What’s
your
Compe66ve
Advantage?
You
+
Best
At
+
Why

97. Defining
Your
Personal
Brand

98. What’s
your
Current
Personal
Brand?
What’s
your
Desired
Personal
Brand?

99. Personal
Brand
Posi6oning
Elements
Elements
External/Internal
Target
External
Need
External
Compe66ve
/
External
Comparison
Benefits
Internal
Reasons
Why
Internal
Brand
Character
Internal

100. Personal
Brand
PosiUoning

101. Who
is
your
Target
Audience?
Who
do
you
want
to
‘Influence
&
Impact’
with
your
Personal
Brand
• Demographic
Informa6on
• Psychographic
Informa6on
• Key
Behaviors

102. What
Need
do
you
cater
to?
What
‘Gap’
can
you
fill-­‐
Beter
• Func6onal
• Emo6onal

103. What
are
your
Comparison?
Who
will
you
be
Compared
with
to
meet
that
Need
• Current
Comparison
• Desired
Comparison

104. Reasons
Why
• Proof
• Your
Calling
• Credibility

105. Brand
Character
• Brand
Personality
• What
does
your
Brand
Stand
for?
•
What
are
your
Brand
A_ributes
&
Traits?

106. Personal
Brand
PosiUoning
Exercise

107. Personal
Brand
PosiUoning
Statement

108. Launching
Personal
Brand

109. Personal
Brand
Tool
Kit
• Brand
Iden6ty/
Logo
• Business
Card
• Personal
Domain
Name
• Personal
Branding
Website
• Profile
• Online
Profiles
• BrandPitch

111. Personal
Brand
Pitch
www.15secondpitch.com

112. Personal
Brand
Pitch:
Step
1
• My
name
is…
• I
am
a
(n)…
• specializing
in…

113. Personal
Brand
Pitch:
Step
2
• What
Do
you
do?

114. Personal
Brand
Pitch:
Step
3
• Why
Your’re
the
‘Best’?

115. Personal
Brand
Pitch:
Step
4
• Your
Call
to
Ac6on

116. Personal
Brand
Pitch:
Step
5
• Mirror
/
Video
Prac6ce

117. Personal
Brand
MarkeUng
Plan

118. Avenues
of
MarkeUng
your
Personal
Brand

119. Integrated
Brand
MarkeUng

120. Online
Avenues
of
MarkeUng
your
Personal
Brand

122. 7
Steps
of
Goal
Achieving

123. Iden6fy
what
you
want-­‐
Be
Specific
S-­‐Specific
M-­‐Measurable
A-­‐Ac6onable
R-­‐Relevant
T-­‐Time
bound

124. WIIFM
What's
In
It
For
Me

125. What
Skills/Knowledge
would
you
require
to
achieve
this
Goal?

126. Who
are
the
People
(Known
&
Unknown)
who
can
help
you
achieve
this
Goal?

127. What
Obstacles
would
you
face?
List
them
down

128. Ac6on
Plan:
Consider
the
Obstacles

129. Time
of
Achievement

131. Walk
The
Talk!

132. What
are
the
top
3
decisions
made?

133. 360
Degree
Personal
Brand
Assessment

134. 1
on
1
Personal
Brand
Coaching

136. Stay
Connected
with
us
on
www.yourbrandstudio.com
www.joshuarozario.com
jr@joshuarozario.com
+91-­‐80-­‐
4145
6612