The Open Intelligent Media Unit transforms static ads into intelligent content channels. Quietly redefining ad space

1. OPEN IMU™ - SELECTED B2B CASE STUDIES
QUIETLY REDEFINING AD SPACE™

2. 2
THIS IS OPEN
The Open IMU™ - Intelligent Media Unit™ – transforms static advertising into intelligent content channels
Delivered through paid and owned media – across every device and platform
We guarantee superior, ongoing user engagement – against all brand and performance objectives
Simply put …
… this is the leading multi-screen advertising solution – used by the world’s best brands ….
DYNAMIC•SMART•DISTRIBUTED•LOCAL•SOCIAL
THIS IS OPEN LIMITED

3. 4
WHAT MAKES THE OPEN IMU™ SO EFFECTIVE?
• Turns ads into intelligent content channels
• Delivers content directly to users – not users to content
• Industry leading interaction rates & engagement times – 300% & 600% higher than the industry average
• Does not disrupt the user experience: no unnecessary click-through, no auto-expand, no auto-play and no distracting animation
• Create an on going brand conversation by driving continued user engagement across paid, owned and earned media
• Traffic creative once & optimise one or all instances on the fly. Add any web functionality – dynamically
• Tested & approved by all major publishers – runs in standard MPU placement
• No technical integration required – no file size limitations
• Real-time metrics that matter – customised to your campaign KPIs/requirements
• Transparency on Impressions vs. Open IMU Views
• Re-messaging re-invented – triggered by Open IMU engagement
THIS IS OPEN LIMITED
This%document%contains%privileged%and%confiden5al%informa5on%and%may%not%be%distributed%or%
redistributed%to%any%party%without%consent..%Open%IMU™,%Intelligent%Media%Unit™,%Intelligent%
Media™%and%Quietly%Redefining%Ad%Space™%are%trademarks%or%registered%trademarks%of%This%Is%
Open%Limited.%%Copyright%©%2012%This%Is%Open%Limited.%%All%rights%reserved.%

4. PHILIPS – LIVABLE CITIES – PHASE 1
OBJECTIVE
Distribute and drive engagement in Philips Livable Cities content
SOLUTION
A dynamic content channel distributed through paid and owned
media, delivering a content story across 3 months and up to the
minute social responses to the campaign
RESULTS
Average interaction rate: 10%+
Average interaction time: 8 minutes
FEATURES
3 content channels – each containing with Videos, Photos, Social
feeds and Interactive content
Interactive surveys
Download content
Twitter feed
NY Times: Average Interaction Rate on 11%. Average Interaction Time: 9 minutes
THIS IS OPEN LIMITED
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright ©
2012 This Is Open Limited. All rights reserved.

5. 3
PHILIPS – LIVABLE CITIES – PHASE 1
PRE ROLL PRIMARY HOME SCREEN MEDIA PLAYER – SOCIAL TOOLS MEDIA PLAYER – LONG DESCRIPTION
MAIN MENU – FILTER CONTENT SECONDARY HOME SCREEN MEDIA PLAYER – FILTER CONTENT MEDIA PLAYER – INTERCATIVE CONTENT
300 x 250 not to scale. Selected screens only
THIS IS OPEN LIMITED
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright ©
2012 This Is Open Limited. All rights reserved. Miomni® is a registered trademark of Miomni Ltd.

6. PHILIPS – LIVABLE CITIES – PHASE 2
OBJECTIVE
Extend Philips Livable cities campaign by integrating ‘Expert
Views’ content
SOLUTION
A dynamic content channel distributed through paid and owned
media, delivering a content story across 3 months and up to the
minute social responses to the campaign
RESULTS
Average interaction rate: 8%+
Average interaction time: 3 minutes
FEATURES
6 content channels – each containing with Videos, Photos, Social
feeds and Interactive content
Download content
Twitter feed
WSJ: Average Interaction Rate on 5%. Average Interaction Time: 4 minutes
THIS IS OPEN LIMITED
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright ©
2012 This Is Open Limited. All rights reserved.

7. 5
PHILIPS – LIVABLE CITIES – PHASE 2
PRIMARY HOME SCREEN MEDIA PLAYER MEDIA PLAYER – SOCIAL TOOLS MEDIA PLAYER – LONG DESCRIPTION
MAIN MENU SECONDARY HOME SCREEN MEDIA PLAYER – DOWNLOAD CONTENT MEDIA PLAYER – CONTENT CAROUSEL
300 x 250 not to scale. Selected screens only
THIS IS OPEN LIMITED
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright ©
2012 This Is Open Limited. All rights reserved. Miomni® is a registered trademark of Miomni Ltd.

8. SHELL CORPORATE - ENERGY
OBJECTIVE
Engage C-Suite and business leaders in Shell’s alternative energy
initiatives. Drive repeated engagement across paid & owned media
placements and incentivise user downloads of media partner content.
SOLUTION
MEDIA FIRST! Independently managed & optimised dynamic content
channels for each media owner – providing user access to all partner
content – fulfilled via one creative unit.
RESULTS
Campaign in progress
FEATURES
Intelligent content delivery & management – by media owner /
placement
Video, Photo and Article gallery
Social feeds & full social media integration
Download content
Push from paid to owned media – engagement mechanics
Real-time tracking – by individual placement
Dynamic optimisation - by individual placement
THIS IS OPEN LIMITED
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved.

9. 9
SHELL CORPORATE - ENERGY
PRE LOADER DYNAMIC PRE ROLL DEFAULT HOME SCREEN – OTHER MEDIA DEFAULT HOME SCREEN – CNBC
DEFAULT HOME SCREEN – EURO NEWS DEFAULT HOME SCREEN – THE ECONOMIST MEDIA PLAYER – SOCIAL TO0LS MEDIA PLAYER – DOWNLOAD CONTENT
300 x 250 not to scale. Selected screens only
THIS IS OPEN LIMITED
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved.

10. CONTACT DETAILS
THIS IS OPEN LIMITED PAUL MARAVIGLIA JOSHUA REX
57 POLAND STREET COMMERCIAL DIRECTOR MANAGING DIRECTOR
SOHO, LONDON paul@thisisopen.com joshua@thisisopen.com
W1F 7NW M +44 7919 397 740 M +44 7879 486 672
+44 20 7025 1320 T +44 20 7025 1323 T +44 20 7025 1321
THIS IS OPEN LIMITED
This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.
Copyright © 2012 This Is Open Limited. All rights reserved. Miomni® is a registered trademark of Miomni Ltd.