This was a project I had done for a management event. Its a proposal for the Goa tourist department how to market Goa using online marketing

1. Goa Tourism Proposal Plan

7. Estimate Cost Flow of Expenditure Cost per person per day Cost for 100 people per day Cost for 5 days Accommodation 2000 200000 1000000 Meals 2000 200000 1000000 Travels 400 40000 200000 Miscellaneous 600 60000 300000 Total 5000 500000 2500000

9. Google Ad words Cost per Click 0.25 $ Activation Fee 5 $ Daily Budget allotted Monthly 20 $ (Rs 900) Rs 27000/- Funds allotted Rs 50, 00, 000/-

12. Yahoo Search Marketing Cost per Click 0.25 $ Activation Fee 5 $ Daily Budget allotted Monthly Budget 20 $ (Rs 900) Rs 27000/- Funds allotted Rs 50, 00, 000/-

15. Cost per Click 0.25 $ Activation Fee 5 $ Daily Budget allotted Monthly Budget 20 $ (Rs 900) Rs 27000/- Funds allotted Rs 10, 00, 000/-

17. Facebook Cost per Click 0.25 $ Activation Fee 5 $ Daily Budget allotted Monthly Budget 20 $ (Rs 900) Rs 27000/- Funds allotted Rs 50, 00, 000/-

23. Budget List (In Rs) Means of online Marketing Amount Budget Given 50000000 Cost per click 0.25 $ (Rs 11.25) Sponsored Link on Yahoo 5000000 Sponsored Link on Google 5000000 Microsoft Ad Centre 1000000 Social Media Optimization 144000 Facebook 5000000 SEARCH ENGINE OPTIMIZATION 10000 Rebuilding of the website 25000 Look smart 5000000 Free trip to Goa 2500000 Total Spend 23679000 Balance 26321000 Grand total 50000000

25. My guide

26. Informative Broachers

27. Car Rental Agencies in Goa

29. Thank You