Corporate Profile 47Billion Information Technology
Social Media Contests and Long-Term Benefit
1. SOCIAL MEDIA
CONTESTS &
BUSINESS SENSE
How can businesses leverage the
use of short-term social media
contests in order to experience
long-term benefits?
2. TIMELINE
contests are temporally limited
the business case takes precedence over the contest itself
ROI
Social Media
Contest
?????
11. LONG-TERM OBJECTIVES
Market
Research
Raising
Driving
Awareness
Sales
/ Interest
Increasing
Building
Customer
Communit
Engageme
y
nt
Obtaining
Procuring
Subscriber
Advocates
s
Procuring
Creative
14. Market
Research
FOLLOW-UP Driving
Sales
Raising
Awarenes
s / Interest
create a sense of closure
develop new opportunities
Increasing
Building
Customer
be timely Engageme
Communit
y
nt
Obtaining
Procuring
Subscriber
Advocates
Planning s
Procuring
Social Media Creative
Contest
Follow-Up
15. SENSE OF CLOSURE
PUBLICLY announce the end of a contest
ANNOUNCE winner(s)
THANK participants
ANNOUNCE new opportunities