Ever wonder how to meet thousands of venture capitalists and high-level entrepreneurs? Here's how I did it in six months almost entirely automated.

1. Meet 1,000 VCs and High-
Level Entrepreneurs in 6
Months
Josh Fechter
josh@joshfechter.com

2. Value Driven
You can meet hundreds of thousand of people, but without purpose, you’ll make nothing of
it.
Ensure you can answer these questions before moving forward:
1. What value do I want to provide to people?
2. How do I want to provide this value (i.e. podcasting, writing, shooting video, consulting)?
3. What does my life look like when I’m on top of the world?

3. Get the Basics Down
I’m here to teach you tactics and systems to help amplify the social skills you already have.
If you don’t have social skills for online etiquette and in-person networking, then please go
through these resources:
1. 23 Body Language Tricks that Make Your Instantly Likable
2. 27 Body Language Tricks to be Instantly Likeable
3. How to Win Friends & Influence People
4. Talk Like Ted
5. Give and Take: Why Helping Others Drives Our Success
6. Start with Why: How Great Leaders Inspire Eveyone to Take Action

4. Create Standards
Who do want your network to comprise of? Answer these questions to help you figure it out:
1. What habits and routines should they have?
1. What income level should they have?
1. What industries should they be working in?
1. What social activities should they take part in?
1. What type of friends should they have?
1. What past accomplishments should they have?
1. What social platform should they be most active on?
2. Where do they live?

5. Design a Networking Avatar
This is how I describe my avatar:
1. Head of growth, founder, or a top marketer at a marketing software or education company
with less than two hundred employees located in San Francisco. Ideally, they should be
making over six figures.
1. They enjoy nature, walking, coffee, reading, writing, and hustling on weekends.
2. They appreciate people who write in-depth blog posts.
3. They regularly eat healthy and exercise.
4. They are purpose driven to help others.
1. They are very active on Facebook.
Note: As your network grows, your avatar should narrow, not expand.

6. Optimize Social Profiles
What emotional triggers do you see for my target
audience?
1. Picture of San Francisco
2. Marketing and analytical experience
3. Lives in the same city
4. Knows influencers
5. Keeps in touch with his family
6. Socially validated by follower count
7. Healthy-looking with a strong, positive
personality

7. Find Relevant Conferences with Facebook Groups
These two conferences have Facebook Groups
with people who are my target avatar to network
with.
Why conferences?
They do the vetting for you. This growth marketing
conference (pictured on the right) wants to attract
people who can pay $1,000/ticket, leads growth
at their company, and live in San Francisco.
Perfect for connecting to my avatar.

8. Find Relevant Conferences with Facebook Groups Cont.
Here are two easy ways to find relevant Facebook
Groups:
1. Download a tool called Mass Planner $9.95/mo
• Purchase the Contact Module
• Connect your Facebook account.
• Use the Group Finder feature to quickly discover
relevant Facebook Groups.
2. Outsource the process of finding these conference
Facebook Groups via Upwork. It should cost around $20
to get a list of forty conferences. Not bad :)

9. Create Value
Before we go any further, here’s the thing: If you can’t produce
value on Facebook or the primary social channel you’re
connecting to people on, then no one will care for you.
You need to provide high-level value whether that’s long-form
writing, videos, or great photography.
More specifically, you need to focus on increasing your know,
like, and trust factor. The higher this factor, the better
connection you have with people.
You’ll need to post something worth of value, at least, every
other day.
To write better Facebook statuses, blog posts, and video
scripts, I suggest diving into a few of these copywriting
resources: http://kopywritingkourse.com/copywriting-
courses-books-review/
Copywriting = ability to write 450-word
statuses that people actually read.

10. Extract Your New Network
Once you’re in a Facebook Group
tied to a conference, you want to
plug-in the group’s URL using the
Contact module of Mass Planner.
After you click Extract Members, this
tool will automatically extract
everyone’s Facebook profile URLs
and send them to the tab, Use
Members.

11. Automate Your Messages
In the Use Members tab, select the first check
boxes. Then, click the Send button.

12. Input Settings & Write the Follow-Up Message
In the next tab, Friend Requests, copy the settings I have in place.
In the text box at the bottom, you want to have a message similar to this one:
“Hey [first name],
I noticed you’re in [Name of Facebook Group]. I wanted to connect because
we have similar interests.
I happen to [credibility associated with their interests]
Are you working on any [relevant characteristic] projects?
An example:
“Hey John,
I noticed you’re in the Growth Marketing Facebook Group. I wanted to
connect because we have similar interests.
I happen to run the largest marketing community in San Francisco.
Are you working on any marketing projects?”

13. Send Messages
Under the tab, Send Messages,
copy my settings and press Start
Sending Messages.
Keep in mind, you will have to
reply to people once they follow-
up with you.
As long as you approach the
person with the idea of adding
value, then you’ll help increase
your know, like, and trust factor.

14. Why Facebook?
Facebook is the fastest platform to develop your know, like, and trust factor.
People decided to do business with you based on many factors. They want to see your track
record of success, what you do for fun, how you manage your personal brand, whether you’re
purpose driven, family oriented, and genuinely care about people.
No other social platform can tell them this information as fast.
Other HUGE benefits:
You can reach hundreds of thousands of people through creating high-level content.
When you have a large community, it’s easy to invite them to events and your own Facebook
Groups.
You can quickly be seen as a leader in your niche.

15. Bonus Automation :)
In Mass Planner, you can automatically wish all your friends Happy Birthday.

16. Produce Value Your Audience Cares About
My audience cares about value related to self-development, marketing, and entrepreneurship. I provide this
value by writing blog posts about influencers,, interviewing them live, and regularly holding get-togethers. Why
is this important?
You’re helping people. And, when I ask for help, I receive it. Relationships are only powerful if you nurture them.
⇐ Blog Post
Video Interview & Event ⇒

17. Use Tools to Keep Track of People
It’s not always easy. If you’re throwing
weekly events and are short on cash, then
find a sponsor.
Also, create email templates for reaching
out, then use a CRM tool like Mixmax to
schedule meetings easily and track your
interactions with potential sponsors,
speakers, and influencers.
And, yes, you can use a spreadsheet to
keep track of people, too. Until you’re
making enough money to afford a full-time
VA, it’s probably too much.
MixMax in action!

18. Create a Word-of-Mouth Network
1. You need to drive people to your personal site
● Place a Facebook Pixel on your site (Working with WordPress? Use this plugin)
● Find out if the pixel is active using Facebook Pixel Helper
● Populate it with a logo strip and relevant testimonials (example)
2. Create a video ad to retarget those who visit your website (video ad directions)
● The video should be inspirational, entertaining, or informative
● You’re not directly selling with a call-to-action. You’re just staying relevant
● Why video? It’s the least expensive way to put content in front of people
3. Alternate among four videos. I average 3 - 4 cents per a view when showing a video to an audience
who has visited my website. Here’s an example of a high-level professional video:
https://www.youtube.com/watch?v=wh02X-4bhC0
Here’s an example of Facebook’s reach, views, and cost:

19. How to Send People to Your Website (for cheap)
1. Write blog posts and post them on
Facebook
2. Sign-up for a free trial of LinkedIn Sales
Navigator and pay for an Email Hunter
account. Put your avatar search
criteria into LinkedIn Sales Navigator.
3. Pay a virtual assistant to use Email Hunter to collect the emails of upwards to 7,000 people who fit your
avatar. Sign-up for a Google Apps account so that you can send close to 2,000 emails/day from Gmail.
4. Verify the collected emails using Email Hunter. You should now have around 3K deliverable emails.
Send three hundred at a time using MixMax’s sequence feature. Ensure to include a follow-up email.

20. Offer Value
Here’s an inside look into my MixMax account.
My first email offers to write a blog post or
conduct a video interview with them.
Ensure you point to credibility as to why you
would conduct an interview. Also, explain how you
can leverage your audience for lots of
engagement.
Notice how I have three links in my emails go
straight to my website.
If I have 3K deliverable emails with a fifty-percent
click through, then I can generate a retargeting
audience of 1,500 hyper-targeted people.

21. Avoid Writing Countless Blog Posts
If your prospects respond to confirm the blog-post interview, send them to a form with ten questions that generates
much of the content I need to write for interview. Since many don’t want to put in work, they’ll avoid filling out the form.
It’s fine with me because I now have them in my Facebook remarketing list.
If they fill out the form extremely well, I interview them because it’s great content for my audience. If they don’t, I
simply ask them if I can use the content for an eBook. So, if I ever need to create an eBook, it will take me less
than a day. Here’s an example title: “What I Learned from Interviewing 100 Growth Marketers”

22. Facebook Groups on
Steroids
Josh Fechter
josh@joshfechter.com
BOOM!!!

23. Leading
1. Post every day
2. Variable rewards
3. Outousrce content
4. Strict rules
5. Develop thought leadership

24. Basics
1. First comment
Encourage people to introduce themselves to the Facebook Group. They should mention their passions and
professional interests. To ease the process, send them a direct personal message of encouragement.
2. Small win
I recommend giving something of value away that new members can immediately use. A good example is an
REI discount for a local hiking group. Also, posting pictures from group get-togethers on social media does
wonders for your Facebook Group and fan page engagement.
3. Get personal
A Facebook community has higher participation if people get to know each other on a more personal level. To
facilitate this, you need to take the first step in opening up to give others the courage to step out of their
comfort zone, too.
If you don’t lead the conversation in your Facebook Group, then no one will.

25. Content
What works well?
1. Giveaways
2. Facebook Live
Video Fireside
Chats

26. Software
Analyze the metrics of your
Facebook Group using Grytics
Conduct Facebook Fireside
Chats using BlueJeans software

27. How to Grow Your Facebook Group
1. Cold emailing scraped lists with great copy
2. Quora

28. Facebook Ads
Josh Fechter
josh@joshfechter.com
BOOM!!!

29. Facebook Ads
How to create an excellent Facebook ad
that gets featured in Inc.:
1. Pull psychological triggers (city,
marketing words (i.e. exclusive,
secret))
2. Be controversial
In this ad our target customer is a tech
bro living in San Francisco. By taking a
counter intuitive approach, I created a
viral ad.

30. Knowledge Bombs