P7

1. Initial Plans
Joshua Palmer

2. Mind Map

3. Mind Map

4. Mood Board

5. Mood Board Analysis
Is there any repetition in the images you have collected?
Repeated colours/images styles/fonts/tone/mood
– All the pictures are to do with skating. All of the colours are red white
or black mostly. They all have sort of a chill mood to it. The images
have an urban style to it. It feels like everything is to do with chilling
out and doing what you want. The fonts are all easy to read. Half of
them are bold and defying however the other half are not as easy to
read but they are such a big brand everyone already knows they are.
How will your mood board influence your final product?
– It has given me the chance to look at all of my products at one time. I
said earlier about connecting all of my products together and this
gives me a chance to see that it works well and I am still going to
pursue my idea.

6. Informal Proposal
Current Idea
Concept My idea is too make a skate brand with a, website, merchandise line and, a magazine.
Type of
products you
would make
1. Website design – I want to make a design for a website dedicated for a skate brand. This would be good for a skate
brand because it gives the consumers a chance to buy/look at all of the products in one place.
2. Merchandise line – I want to make a merchandise line so I will have something to put on the website and for
something for the consumers to buy. For this I would have to make a logo. I could also put my logo on everything
else.
3. Magazine – A magazine is a chance to give to expose some of the products, in an entertaining way to the rest of my
audience. I will also need to make a logo for this.
What you will
need to make
them
1. For the website design I will need Photoshop to make the product. To put the thing together I will need to have some
pictures of my clothing line to be added. Will also create social media accounts for the links.
2. For the merchandise line I will need Photoshop to create the product. However I will need some images of t shirts,
trousers, hats etc. for the base of my products to put my logo on.
3. For my magazine I will need Photoshop to create the product. I will also need a logo that I will also create in
Photoshop. Another thing that I need is a picture of a skater doing a good trick. I will also put the logo in him.
Audience My target audience is aged between 12 – 18 this is because this is the main age for skaters is about that.
My target gender is generally boys but I will do a few things that are for girls such as pink t shirts.
My target psychographic are Belongers as they stay really loyal to brands if they like it. Also they like to have Uk/their
nation made products and mine are UK made for UK buyers and US made for US buyers. Also they normally live in a city and
that is where skating is the most common.
The geodemographic area my audience would most likely be living low/middle income houses. This is because my products
are pretty cheap but good quality.
I did not choose a high income house because skating's culture is all about socialising and having fun, not spending the most
on the products.

7. Choices
Discounted ideas Reasons for not choosing this
project
To make a portfolio. • I didn’t choose this because I felt that it
was too easy. There wasn’t a base for the
idea. For example my portfolio would
have been different topics and not any of
them would actually connect to each
other.
• I have a lot less knowledge in making a
portfolio, therefore my final products will
not be as well done.
To make a complex advergame. • I didn’t choose this because I feel like a
skate brand would be much more
straight forward as I already know a lot
about the culture. I don’t know anything
about the culture of games and I feel like
it would delay my work a lot.
• A advergame is a good idea, however I
feel that pixel games is not my