Honda Creative Brief
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The document discusses advertising plans for the Honda Metropolitan scooter. It targets spirited professionals aged 20-30 living in metropolitan areas. The scooter offers an alternative mode of transportation that is fun, stylish, and customizable. Advertisements will highlight the scooter as a cool, retro, and mesmerizing way to get around cities that is inexpensive and gets great gas mileage. The campaign's tone will be fun, young, and exciting to catch people's interest in more exciting transportation options.
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Honda Creative Brief
- 2. Shut-UP and grind Agency Carrie. Cim. Joshua.
- 13. The 2009 Honda Metropolitan Brand Identity: For auto buyers, Honda is the car that runs forever. The one that is always reliable.
- 14. The Honda Metropolitan Our brand personality is multi-faceted, curious, and inquisitive. We are responsible, we are tough, and we can be counted on. We have a ton of interests in a wide array of areas in life.
- 15. The Honda Metropolitan It’s our belief that life is a great adventure, full of opportunities to discover great mystery.
- 18. Why we are advertising We’re advertising the Metro as, thee fun, inexpensive mode of transportation, so cool, and lustrously retro, even, one ride mesmerizes people to they’re purchasing knees.
- 20. Meet Our Target
- 23. What they think They like to get around, uses different forms of transportation daily. The scooter hasn’t appealed enough to create any want or need to go out and buy one. The state of the economy worsens, gasoline is getting very expensive and unpredictably prices. They are aware of, and have faith in, the dependable products made by Honda. They think options are spontaneous, and that’s a good thing.
- 26. Tonality The tonality will be fun , young and exciting .
- 27. Execution t Approach must be fresh and never seen before. We want are ads to catch people in the moment as they wish for better ways of getting around. We want the ad campaign to be a direct focus on the environment around the scooter. It’s the ride that is exhilarating.
- 28. The team will be creating a guerilla advertisement. Job Description:
- 29. Shut-UP and grind Agency Carrie. Cim. Joshua.