http://tier10lab.com/2011/11/03/a-helicopter-tour-of-boston-with-herb-chambers/ -- The Herb Chambers Companies announce that Rhonda Araujo-Smith, a resident of Providence, RI, is the lucky grand-prize winner of the “Experience the Difference” social media contest sponsored by the Herb Chambers Companies. [...]

1.
A Helicopter Tour of Boston with Herb Chambers
http://tier10lab.com/2011/11/03/a-helicopter-tour-of-boston-with-herb-chambers/
November 3, 2011
By Paula Gates, Regan Communications
The Herb Chambers Companies announce that Rhonda Araujo-Smith, a resident of Providence, RI, is the
lucky grand-prize winner of the “Experience the Difference” social media contest sponsored by the Herb
Chambers Companies. The number 13 proved to be lucky for Araujo-Smith, a member of the Providence
Police Department and the personal driver for Providence Mayor Angel Taveras. Her name was randomly
selected as the grand prize winner during week 13 of the summer-long contest.
Rhonda found out about the contest when visiting the Herb Chambers Honda dealership in Seekonk
while shopping for a vehicle for her daughter. She signed up on Facebook when she returned home, and
ultimately was the very lucky winner of the grand prize – a private helicopter tour of Boston and the
coastline hosted by Herb Chambers himself in his private helicopter - PLUS a dinner at Davio’s in Boston,
taken there and back in a chauffeur-driven Mercedes.

2. When the big day arrived, Rhonda and her husband, Anthony, arrived at the Herb Chambers Companies
headquarters in Somerville, met with Herb and took off on their sunset helicopter tour from the rooftop
helipad. Upon their return, they called their aerial tour of Boston with Herb “absolutely amazing.”
Launched in early July, the 13-week social media marketing campaign focused on generating a new
channel for customer feedback and increasing the social media presence of Herb Chambers Companies -
specifically building the number of “likes” for Herb Chambers dealerships on Facebook. When a customer
clicked “Like” on either the Herb Chambers corporate Facebook page, or any of their individual dealership
Facebook pages, they were directed to an exclusive page to enter to win weekly prizes. Winners were
selected at random and won a variety of prizes including tickets to Boston-area concerts and Red Sox
games, restaurant and retail gift certificates and more. The Grand Prize drawing was held the final week
of the contest.
The “Experience the Difference” social media marketing campaign was a huge success, more than
tripling the company’s social media fans.
The Herb Chambers Companies will be announcing a new online contest later this month.
Client: Herb Chambers Company
Agency: Tier10 Marketing
Herb Chambers Executive: David Schwartz
Producer: Scott Rodgers
Director/Editor: Joseph Olesh
Camera: Canon 7D, (2) GoPros
Post: Final Cut Studio III
Helicopter: Bell 429
TRT: 3:44
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