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Personal computers and the
Internet changed
communication, ways of
sharing information and the
distribution of digital goods
Could it do the same for
physical goods?
Yes. It is possible to purchase physical goods the
way we buy digital products. How?
What is Mass
Customization?




The production and
distribution of
customized goods…
On a mass scale
This is not a new idea.
Computation drastically changed the
way fabric patterns were manufactured.
When Joseph Marie Jacquard automated
 the process using punch cards in 1805.
                         Photo
Credit:
h,p://www.flickr.com/photos/thedepartment/

                                h,p://en.wikipedia.org/wiki/Joseph_Marie_Jacquard

Computer numerically controlled mills enabled precise
manufacturing of aviation equipment starting in1952.
                                     h,p://en.wikipedia.org/wiki/Numerical_control

3D printing patents in the mid-1980’s paved the
way for the customization revolution.
                                   h,p://en.wikipedia.org/wiki/3D_prinBng

Why hasn’t it materialized?
Most mass production technologies aren’t exible
enough to leverage information technology.
Luckily, custom manufacturing
technology is maturing rapidly
                 Photo
Credit:
h,p://www.makerbot.com

A bunch of custom manufacturing technologies are mature
enough to produce retail quality good that are built to order.
These tools are also affordable for entrepreneurs
Sources:
• www.HP.com/go/exstream
 

• www.Xerox.com
Variable
data
prinBng
is
the
most
mature
custom

manufacturing
technology.



There
are
dozens
of
companies
that
will
put
your
photos

or
artworks
on
T‐shirts,
coffee
mugs,
bind
them
into

books,
or
even
put
them
on
a
skateboard.

Sources:
• www.3DSystems.com

 

• www.FabatHome.org

 

• www.MakerBot.com
• www.Objet.com
• www.RepRap.org
• www.Solidimension.com
• www.Stratasys.com
• www.ZCorp.com
3D Printers are an
“Additive” technology
primarily used to rapid
prototype engineering
concepts before
manufacturing
                          Photo
Credit:
h,p://www.zcorp.com

However
3D
printouts
are
used
as

“final
products”
in
medicine.
An

individual
paBents
bones
can
be

scanned
and
perfect
replicas
can
be

produced
in
steel.

Photo
Credit:
h,p://www.stryker.com

On
the
whimsical
side,
companies
are
using
3D
printers

to
create
acBon
figures.
In
future
this
could
dramaBcally

impact
the
$26B
toy
industry.



                                            Photo
Credit:
h,p://www.figureprints.com

Sources:
• www.EpilogLaser.com
 

• www.VersaLasers.net
• www.Trotec.net
… And MacBooks




                 Photo
Credit:
h,p://leahculver.com/laser‐etched‐laptop/

Laser
cu)ers
are

“Subtrac.ve”
technology.


They
can
burn
the
surface
of

a
material
to
etch
a
design.


Or
cut
through
many

materials
to
create
a
custom

shape.






               Photo
Credit:
h,p://www.epiloglaser.com

Sources:
• www.FlowCorp.com
 

• www.JetEdge.com
• www.Omax.com
Water jet cutters are also a “Subtractive” technology.

They can cut through a wider variety of materials including
steel, aluminum, and marble that are many inches thick.
                                 Photo
Credit:
h,p://www.mfg.com/profiles/KAMMETALINC‐163332.html

Sources:
• www.CNCMasters.com
• www.TorMach.com
• Craftsman Compucarve
CNC Milling is a subtractive process that starts with a block of material that the
mill carves into a nal shape. CNC Mills can cut wood, plastic, metals, and many
other materials including wax. The complexity of shapes mills can carve
separates it from laser and water jet cutting.

The ability to carve wax allows jewelers to create custom designs in a process
called “investment casting” and could disrupt the $60B jewelry market.




 A custom design is milled          The wax is cast             The cast design is
    from a block of wax                in metal                polished and set with
                                                                      stones


                                                                Photo
Credit:
h,p://www.ganoksin.com/

Sources:
• www.Barudan.com
• www.Brother-USA.com
• www.Pantograms.com
With CNC embroidering
                         machines you can create…




…amazingly intricate
designs automatically.
Sources:
• www.GraphtecAmerica.com
• www.Cricut.com
CNC plotters are able to cut
extraordinarily detailed
shapes into paper.


Designs like the Chinese
bird to the left required
hours of a skilled artisans
time to cut.

The same output is now
within reach of anyone with
$300, an interest in design,
and a few minutes of time.
1 Million Personal Paper
  Cutters have already
been sold. The Personal
  fabrication future is
 here and is distributed
      pretty widely.
Sources:
   Music:
h,p://bit.ly/El4R8
 The
Social
Network
figure
derived
from
Facebok’s
$500MM,
MySpace’s
$300MM,
and

                                       assumes
the
long
tail
of
SN’s
account
for
revenue
equal
to
the
two
majors.


Sources:
 Hobbies/Crafs:
h,p://bit.ly/3Gk0hz
   Toys:
h,p://bit.ly/jzTsA
   Jewelry:
h,p://bit.ly/2rB12S

Sources:

Facebook:
h,p://bit.ly/cqpKF

Webkinz:
h,p://bit.ly/1Ymbei

Sources:

Facebook:
h,p://bit.ly/cqpKF

Webkinz:
h,p://bit.ly/1Ymbei

Photo
Credit:
XXX

Web 3.D Presentation
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