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Personal computers and the
Internet changed
communication, ways of
sharing information and the
distribution of digital goo...
Yes. It is possible to purchase physical goods the
way we buy digital products. How?
What is Mass
Customization?




The production and
distribution of
customized goods…
On a mass scale
This is not a new idea.
Computation drastically changed the
way fabric patterns were manufactured.
When Joseph Marie Jacquard automated
 the process using punch cards in 1805.
                         Photo
Credit:
h,p://...
Computer numerically controlled mills enabled precise
manufacturing of aviation equipment starting in1952.
               ...
3D printing patents in the mid-1980’s paved the
way for the customization revolution.
                                   h...
Why hasn’t it materialized?
Most mass production technologies aren’t exible
enough to leverage information technology.
Luckily, custom manufacturing
technology is maturing rapidly
                 Photo
Credit:
h,p://www.makerbot.com

A bunch of custom manufacturing technologies are mature
enough to produce retail quality good that are built to order.
The...
Sources:
• www.HP.com/go/exstream
 

• www.Xerox.com
Variable
data
prinBng
is
the
most
mature
custom

manufacturing
technology.



There
are
dozens
of
companies
that
will
put
...
Sources:
• www.3DSystems.com

 

• www.FabatHome.org

 

• www.MakerBot.com
• www.Objet.com
• www.RepRap.org
• www.Solidim...
3D Printers are an
“Additive” technology
primarily used to rapid
prototype engineering
concepts before
manufacturing
     ...
However
3D
printouts
are
used
as

“final
products”
in
medicine.
An

individual
paBents
bones
can
be

scanned
and
perfect
re...
On
the
whimsical
side,
companies
are
using
3D
printers

to
create
acBon
figures.
In
future
this
could
dramaBcally

impact
t...
Sources:
• www.EpilogLaser.com
 

• www.VersaLasers.net
• www.Trotec.net
… And MacBooks




                 Photo
Credit:
h,p://leahculver.com/laser‐etched‐laptop/

Laser
cu)ers
are

“Subtrac.ve”
technology.


They
can
burn
the
surface
of

a
material
to
etch
a
design.


Or
cut
through
m...
Sources:
• www.FlowCorp.com
 

• www.JetEdge.com
• www.Omax.com
Water jet cutters are also a “Subtractive” technology.

They can cut through a wider variety of materials including
steel,...
Sources:
• www.CNCMasters.com
• www.TorMach.com
• Craftsman Compucarve
CNC Milling is a subtractive process that starts with a block of material that the
mill carves into a nal shape. CNC Mills...
Sources:
• www.Barudan.com
• www.Brother-USA.com
• www.Pantograms.com
With CNC embroidering
                         machines you can create…




…amazingly intricate
designs automatically.
Sources:
• www.GraphtecAmerica.com
• www.Cricut.com
CNC plotters are able to cut
extraordinarily detailed
shapes into paper.


Designs like the Chinese
bird to the left requi...
1 Million Personal Paper
  Cutters have already
been sold. The Personal
  fabrication future is
 here and is distributed
 ...
Sources:
   Music:
h,p://bit.ly/El4R8
 The
Social
Network
figure
derived
from
Facebok’s
$500MM,
MySpace’s
$300MM,
and

    ...
Sources:
 Hobbies/Crafs:
h,p://bit.ly/3Gk0hz
   Toys:
h,p://bit.ly/jzTsA
   Jewelry:
h,p://bit.ly/2rB12S

Sources:

Facebook:
h,p://bit.ly/cqpKF

Webkinz:
h,p://bit.ly/1Ymbei

Sources:

Facebook:
h,p://bit.ly/cqpKF

Webkinz:
h,p://bit.ly/1Ymbei

Photo
Credit:
XXX

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Web 3.D Presentation
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Web 3.D is the combination of websites and custom manufacturing technology. In the near future (and to some degree now) people will be able to buy physical goods like we buy songs on iTunes now. This technology will put the "Custom" back in customer.

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Web 3.D Presentation

  1. 1. Personal computers and the Internet changed communication, ways of sharing information and the distribution of digital goods Could it do the same for physical goods?
  2. 2. Yes. It is possible to purchase physical goods the way we buy digital products. How?
  3. 3. What is Mass Customization? The production and distribution of customized goods…
  4. 4. On a mass scale
  5. 5. This is not a new idea.
  6. 6. Computation drastically changed the way fabric patterns were manufactured.
  7. 7. When Joseph Marie Jacquard automated the process using punch cards in 1805. Photo
Credit:
h,p://www.flickr.com/photos/thedepartment/
 h,p://en.wikipedia.org/wiki/Joseph_Marie_Jacquard

  8. 8. Computer numerically controlled mills enabled precise manufacturing of aviation equipment starting in1952. h,p://en.wikipedia.org/wiki/Numerical_control

  9. 9. 3D printing patents in the mid-1980’s paved the way for the customization revolution. h,p://en.wikipedia.org/wiki/3D_prinBng

  10. 10. Why hasn’t it materialized?
  11. 11. Most mass production technologies aren’t exible enough to leverage information technology.
  12. 12. Luckily, custom manufacturing technology is maturing rapidly Photo
Credit:
h,p://www.makerbot.com

  13. 13. A bunch of custom manufacturing technologies are mature enough to produce retail quality good that are built to order. These tools are also affordable for entrepreneurs
  14. 14. Sources: • www.HP.com/go/exstream 
 • www.Xerox.com
  15. 15. Variable
data
prinBng
is
the
most
mature
custom
 manufacturing
technology.

 There
are
dozens
of
companies
that
will
put
your
photos
 or
artworks
on
T‐shirts,
coffee
mugs,
bind
them
into
 books,
or
even
put
them
on
a
skateboard.

  16. 16. Sources: • www.3DSystems.com
 
 • www.FabatHome.org
 
 • www.MakerBot.com • www.Objet.com • www.RepRap.org • www.Solidimension.com • www.Stratasys.com • www.ZCorp.com
  17. 17. 3D Printers are an “Additive” technology primarily used to rapid prototype engineering concepts before manufacturing Photo
Credit:
h,p://www.zcorp.com

  18. 18. However
3D
printouts
are
used
as
 “final
products”
in
medicine.
An
 individual
paBents
bones
can
be
 scanned
and
perfect
replicas
can
be
 produced
in
steel.
 Photo
Credit:
h,p://www.stryker.com

  19. 19. On
the
whimsical
side,
companies
are
using
3D
printers
 to
create
acBon
figures.
In
future
this
could
dramaBcally
 impact
the
$26B
toy
industry.
 Photo
Credit:
h,p://www.figureprints.com

  20. 20. Sources: • www.EpilogLaser.com 
 • www.VersaLasers.net • www.Trotec.net
  21. 21. … And MacBooks Photo
Credit:
h,p://leahculver.com/laser‐etched‐laptop/

  22. 22. Laser
cu)ers
are
 “Subtrac.ve”
technology.
 They
can
burn
the
surface
of
 a
material
to
etch
a
design.
 Or
cut
through
many
 materials
to
create
a
custom
 shape.

 Photo
Credit:
h,p://www.epiloglaser.com

  23. 23. Sources: • www.FlowCorp.com 
 • www.JetEdge.com • www.Omax.com
  24. 24. Water jet cutters are also a “Subtractive” technology. They can cut through a wider variety of materials including steel, aluminum, and marble that are many inches thick. Photo
Credit:
h,p://www.mfg.com/profiles/KAMMETALINC‐163332.html

  25. 25. Sources: • www.CNCMasters.com • www.TorMach.com • Craftsman Compucarve
  26. 26. CNC Milling is a subtractive process that starts with a block of material that the mill carves into a nal shape. CNC Mills can cut wood, plastic, metals, and many other materials including wax. The complexity of shapes mills can carve separates it from laser and water jet cutting. The ability to carve wax allows jewelers to create custom designs in a process called “investment casting” and could disrupt the $60B jewelry market. A custom design is milled The wax is cast The cast design is from a block of wax in metal polished and set with stones Photo
Credit:
h,p://www.ganoksin.com/

  27. 27. Sources: • www.Barudan.com • www.Brother-USA.com • www.Pantograms.com
  28. 28. With CNC embroidering machines you can create… …amazingly intricate designs automatically.
  29. 29. Sources: • www.GraphtecAmerica.com • www.Cricut.com
  30. 30. CNC plotters are able to cut extraordinarily detailed shapes into paper. Designs like the Chinese bird to the left required hours of a skilled artisans time to cut. The same output is now within reach of anyone with $300, an interest in design, and a few minutes of time.
  31. 31. 1 Million Personal Paper Cutters have already been sold. The Personal fabrication future is here and is distributed pretty widely.
  32. 32. Sources:
 Music:
h,p://bit.ly/El4R8
 The
Social
Network
figure
derived
from
Facebok’s
$500MM,
MySpace’s
$300MM,
and
 assumes
the
long
tail
of
SN’s
account
for
revenue
equal
to
the
two
majors.


  33. 33. Sources:
 Hobbies/Crafs:
h,p://bit.ly/3Gk0hz
 Toys:
h,p://bit.ly/jzTsA
 Jewelry:
h,p://bit.ly/2rB12S

  34. 34. Sources:
 Facebook:
h,p://bit.ly/cqpKF
 Webkinz:
h,p://bit.ly/1Ymbei

  35. 35. Sources:
 Facebook:
h,p://bit.ly/cqpKF
 Webkinz:
h,p://bit.ly/1Ymbei

  36. 36. Photo
Credit:
XXX

  • CamiloParraPalacio

    Feb. 24, 2015
  • littlemousezzz

    May. 10, 2012
  • PeterTomPetersen

    Feb. 22, 2012
  • alessandrocarelli

    Feb. 10, 2011
  • lachlanjm

    Jan. 29, 2011
  • sliderescue

    Dec. 12, 2010
  • breakpointer

    Nov. 23, 2010
  • albybisy

    Apr. 8, 2010
  • avanmedia

    Mar. 31, 2010

Web 3.D is the combination of websites and custom manufacturing technology. In the near future (and to some degree now) people will be able to buy physical goods like we buy songs on iTunes now. This technology will put the "Custom" back in customer.

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